Netflix – storyboard18

Netflix to boost content spending to $18 Billion in 2025

The company’s ambitious $18 billion budget reflects its commitment to long-term growth.

SC dismisses plea seeking regulatory body for OTT platforms

The court has now referred the matter to mediation, with the next session scheduled for February 19.

The PIL, filed in September of this year, referred to Netflix series IC 814:The Kandahar Hijack to highlight the need for such a regulatory mechanism as the OTT platform claimed it was based on real-life incidents.

Mumbai EOW probing Netflix for allegedly ‘cheating’ producer Vashu Bhagnani

The EOW has summoned executives from Los Gatos Production Services India for questioning and is conducting a thorough investigation.

According to reports, Bhagnani claims that while he granted Netflix the rights to these films, he has not received the payment of Rs 47.37 crore owed to him.

Netflix under fire in India for alleged visa violations and racial discrimination

The EOW has summoned executives from Los Gatos Production Services India for questioning and is conducting a thorough investigation.

Netflix has also faced criticism in India over content deemed insensitive by some users. This month, it was forced to add new disclaimers to an Indian web series IC 814.

ANI files case against Netflix for using copyright content in IC 814 web series

Netflix's European headquarters are located in the Netherlands, making the Dutch Data Protection Authority (DPA) responsible for investigating a complaint filed against the company.

Recently, the web series was embroiled into a controversy for an alleged incorrect portrayal of the hijackers as Hindus with Hindu names when they were Muslims.

Netflix could be preparing to challenge Rs 196-crore tax demand amidst dispute panel’s ruling

The projected revenue growth for Q2 2024 is expected to be 16 percent. (Image by ibault Penin via Unsplash)

The move follows the Dispute Resolution Panel’s (DRP) recent ruling in favor of the department, upholding the tax demand raised by its international taxation wing.

Decoding brands’ in-film integration strategies

A still from Netflix's Darlings starring Alia Bhatt and Shefali Shah. (Source: News18)

A recent case of “mistargetting” by brands in Netflix hit Darlings raised questions about in-film promotions.

CXO Moves: Dentsu gets two execs from rival networks; Swiggy, upGrad, Vi, RPSG hire

Representational image via Unsplash

All the key executive moves in the world of brands.

Simply Speaking: A brand mosaic and the little things that make it

Distinctive assets make brands much more recognizable by the public. You don’t even need to mention its name for it to be remembered. (Representational image: Giulia May via Unsplash)

Think of Netflix’s “ta-dum”, Tiffany’s patent colour, Coca-Cola’s red or Nike’s swoosh. Then think if you recall anything more. Do you need to?

CXO Moves: Moving in, up and out to the client’s side

(Representational image: Michele Bitetto via Unsplash)

Keep up with all the key people movements in the marketing world in Storyboard18’s CXO Moves. Here’s a round-up of the executives who are in, out and in-between in the past week.