OOH – Page 2 – storyboard18

EXCLUSIVE: Ganesh pandals meet Maha Chief Minister, discuss OOH hoardings

In 2023, the BMC gave permissions to more than 2,700 mandals across the city to set up pandals. BMC had received 3,767 applications.

Chief Minister Eknath Shinde, Deputy Chief Minister Ajit Pawar and Guardian Minister of Mumbai City District, Deepak Kesarkar were present during the meeting at Sahyadri state guest house.

EXCLUSIVE: BMC clarifies, OOH agencies and not advertisers responsible in case of ad-hoarding mishaps

BMC’s draft policy includes terms like permit holder, advertiser, and agency to clarify accountability in case of an accident.

A senior BMC official told Storyboard18 that in such incidents, the OOH agency is regarded as the offender, not the advertiser.

Breaking: Kalyan hoarding collapse; KDMC files FIR against OOH agency

According to Mahatma Phule Police officials, KDMC had contracted the advertising site for five years starting 2021.

According to Mahatma Phule Police station officers, KDMC had contracted the advertising site for five years starting 2021. One of the accused in the case has been identified as Rishikesh Dhule, the contractor.

Mumbai hoarding mishap: Engineer held for giving stability certificate

Khan is alleged to be the business partner of the wife of Additional Director-General of Police- Quaiser Khalid, in connection with the Ghatkopar hoarding collapse case.

Mumbai Police arrested the 47-year-old structural engineer for allegedly giving a stability certificate to the hoarding that collapsed in Ghatkopar on May 13, killing 17 people.

EVolve 2022: Can EV charging stations become new outdoor ad platforms?

EV stations can potentially be an impactful outdoor advertising platform, giving brands access to upwardly mobile, tech savvy and an affluent urban consumer base. (Representational image: Rick Govic via Unsplash.)

Seeing ads for products and services while charging your EV at a station is not such a distant reality.