Advertisers – storyboard18

2024 festive season sees mixed ad trends with TV adex fall, digital adex surge: TAM Report

Two wheelers, shampoos, paints and moisturising lotion/creams were new entrants among the top 10 categories this year for TV broadcasters

The ad insertions for digital medium rose by 22 per cent from 2023 to 2024 and for radio, it grew by 8 per cent

Warner Bros Discovery International launches WBD AIM data platform for advertisers

This restructuring is intended to provide more clarity and focus for each division, setting the stage for potential future spin-offs.

WBD launches AIM (Audience Insights and Measurement), a first-party data platform that enables advertisers to target their campaigns across a number of markets throughout EMEA, APAC and LatAm spanning across CNN, Max, discovery+ and Eurosport.

From Squid Game to Emily in Paris, Netflix lands major ad deals for upcoming films, series

Netflix reported a revenue of $9.83 billion and operating income of $2.91 billion in Q3 2024

Netflix partnered with LVMH, COTY Gucci, Kaiku Caffee Latte, Aeromexico, Google, and Rakuten for the Emily in Paris series in August

EXCLUSIVE: BMC clarifies, OOH agencies and not advertisers responsible in case of ad-hoarding mishaps

BMC’s draft policy includes terms like permit holder, advertiser, and agency to clarify accountability in case of an accident.

A senior BMC official told Storyboard18 that in such incidents, the OOH agency is regarded as the offender, not the advertiser.

IPL on digital fuels rise of connected TV; language streams major wow-moment for advertisers

The buzz score for IPL 2023 season 16 reached 484 million, surpassing the 334 million in IPL 2022. The primary reason for this surge was the emergence of several new players who showcased their talents, delivering match-winning performances and leaving a lasting impact. (Image by @CricCrazyJohns via Twitter)

Find out how brands are using the cricket juggernaut to reach audiences.

Stacks & Strategies | Programmatic audio ads: Are advertisers and users listening?

Smart home brands in India have been innovating to launch locally relevant smart devices such as tube lights, ceiling fans, IR blasters, and smart strips that cater to Indian home environments.

The space can unlock newer capabilities if audio platform providers can innovate more.