The ad insertions for digital medium rose by 22 per cent from 2023 to 2024 and for radio, it grew by 8 per cent
Tag: Advertisers
Warner Bros Discovery International launches WBD AIM data platform for advertisers
WBD launches AIM (Audience Insights and Measurement), a first-party data platform that enables advertisers to target their campaigns across a number of markets throughout EMEA, APAC and LatAm spanning across CNN, Max, discovery+ and Eurosport.
From Squid Game to Emily in Paris, Netflix lands major ad deals for upcoming films, series
Netflix partnered with LVMH, COTY Gucci, Kaiku Caffee Latte, Aeromexico, Google, and Rakuten for the Emily in Paris series in August
EXCLUSIVE: BMC clarifies, OOH agencies and not advertisers responsible in case of ad-hoarding mishaps
A senior BMC official told Storyboard18 that in such incidents, the OOH agency is regarded as the offender, not the advertiser.
IPL on digital fuels rise of connected TV; language streams major wow-moment for advertisers
Find out how brands are using the cricket juggernaut to reach audiences.
Stacks & Strategies | Programmatic audio ads: Are advertisers and users listening?
The space can unlock newer capabilities if audio platform providers can innovate more.