Hoardings – storyboard18

OOH industry to clock Rs 5,500 crore AdEx in 2025: Praveen Vadhera, CEO of IOAA

Multiple media agencies including GroupM, Publicis, Madison and IPG are testing RoadStar- a measurement system addressing the lack of a standardized currency in the OOH industry.

IOAA will complete census of hoardings across the country in next six months and will circulate the list with stakeholders.

Ghatkopar hoarding case: Prime accused Bhavesh Bhinde seeks discharge

Bhavesh Bhinde, director of Ego Media Pvt Ltd, which erected the Ghatkopar hoarding that claimed 17 lives after it crashed on a petrol pump on May 13, moved the sessions court seeking discharge from the case.

The Mumbai Police have opposed Bhinde’s discharge application, stating that there is substantial evidence to warrant a trial.

Ghatkopar hoarding collapse: Prime accused Bhinde gets bail

Seventeen persons, including a former general manager of the Mumbai airport’s Air Traffic Control and his wife, died after the billboard crashed onto a petrol pump on May 13 during sudden dusty winds and unseasonal rains.

Breaking: Hoarding collapse in Vasai injures woman

On August 2, the frame of a 40x40 ft billboard collapsed at Sahajanand Chowk in Kalyan West.

After the Ghatkopar incident, the Vasai Virar Municipal Corporation had issued notices to hoarding contractors to conduct structural audits.

BMC reviewing feedback from OOH ad agencies, will exclude central agencies

The Indian Outdoor Advertising Association had requested that the BMC extend the deadline for submitting suggestions by two months.

The BMC officials are reviewing the feedback given by multiple stakeholders to frame a policy on hoardings.

Exclusive: Mumbai Police freezes ‘No Objection Certificates’ for OOH hoardings

Stakeholders are of the opinion that the BMC can not abruptly remove the existing policy guidelines, especially when many of them have already sealed their deals as per the existing guidelines. (Image source: Unsplash)

The BMC’s guidelines for hoardings state that no illuminated, digital, LED, or LCD advertisements shall be permitted without an NOC from the Mumbai Traffic Police Department.

South Mumbai residents oppose hoardings on coastal road, MCZMA defers its plans

Breach Candy Residents Forum had also initiated a protest against the plan to install hoardings alongside the coastal road, collecting over 5,000 signatures via online protest petitions.

The MCZMA is a body that clears projects in coastal areas of the state that are governed by the Coastal Regulation Zone (CRZ) of the Environment Protection Act.

EXCLUSIVE: Ganesh pandals meet Maha Chief Minister, discuss OOH hoardings

In 2023, the BMC gave permissions to more than 2,700 mandals across the city to set up pandals. BMC had received 3,767 applications.

Chief Minister Eknath Shinde, Deputy Chief Minister Ajit Pawar and Guardian Minister of Mumbai City District, Deepak Kesarkar were present during the meeting at Sahyadri state guest house.

Ghatkopar hoarding case: Bombay HC finds no merit in claims of Ego Media owner, dismisses plea

The Court said that there was no impairment in the mandated procedure, no legal infirmity in remand orders, and no merits in the contention that his arrest was illegal.

Hoarding Collapse: Bombay HC to decide fate of Ego Media Director’s release on August 9

Bhinde in his petition to quash the case claimed that IMD failed to predict the weather on the day of hoarding collapse.