Tag: Ather Energy

EVolve 2022: Making EVs more desirable and accessible

All leading players are pushing their boundaries when it comes to branding and marketing. The focus is on supplying reliable products and quashing fears and anxiety around owning EVs.

Brands focus on awareness creation and myth busting exercises, community building, influencer engagement and mainstream promotions.

EVolve 2022: Decoding the Indian EV consumer

India might have some catching-up to do with the rest of the world when it comes to EV adoption. But for reasons ranging from emotional to purely financial ones, the country is witnessing rapid adoption of what’s still a new technology with several impediments on the road to electrification. (Representational image via Unsplash)

When it comes to Indian consumers, utility trumps novelty. However, it’s not all number crunching and utilitarian logic, as far as the Indian EV buyer is concerned.