Mercedes-Benz – storyboard18

Decoding auto manufacturers’ logos and their meanings

The automaker said electrification of the vehicle portfolio contributes significantly to CO2 emissions reduction in the Group and also to the continued reduction of CO2 fleet emissions. (Representative image via Unsplash)

Auto brands are adopting new and simpler logos. Here’s why.

EVolve 2022: ‘EV campaigns are more avant garde,’ says Mercedes-Benz’s Santosh Iyer

Mercedes-Benz to create an innovative ‘AMG Speed City’ for performance enthusiasts to hone their performance car driving skills, test the latest AMGs under expert guidance, and enjoy an immersive AMG brand experience.

Iyer talks about cracking the EV market, understanding the customers and addressing larger industry issues like the EV fires.

Mercedes-Benz India elevates Santosh Iyer as MD & CEO

“You have to be the creator and destroyer yourself. You need to challenge the status quo,” Iyer said.

Santosh Iyer has been instrumental in Mercedes-Benz’s market leadership, strong brand presence.

Mercedes Benz India to elevate Santosh Iyer to managing director

Mercedes-Benz India's current marketing chief Santosh Iyer, will take over as the new India managing director of the premium auto brand early next year, as per a report.

The German automaker said that an official communication with details is expected soon.