WhatsApp – storyboard18

‘We respect local laws, email communication lacked precision’, says Meta

Storyboard18 had first broken the story on Meta’s plan to change its policy around gambling and alcohol in India, LATAM and APAC.

Mast & Meh: Tinder, The Sleep Company, Sleepy Owl, WhatsApp, Limca

Still from Casio India - Live Your Dream

Find out who made the cut and who got cut in Storyboard18’s weekly picks of the best and boring ads.

How Meta and JioMart plan to disrupt grocery shopping with WhatsApp

JioMart on WhatsApp will enable people in India, including those who have never shopped online before, to seamlessly browse through JioMart’s entire grocery catalog. (Representational image via Unsplash)

Users in India can start shopping on JioMart via WhatsApp by simply sending ‘Hi’ to the JioMart number on WhatsApp.

Why did WhatsApp use a classic Hindi song for its user-safety campaign ‘Scam Se Bacho’

Conceptualized by BBDO India, the Scam Se Bacho ads have been directed by Shimit Amin, a film director and editor known for award-winning films like 'Chak De! India'.

WhatsApp and BBDO rework a nostalgic song like ‘Dekh ke Chalo’ to convey a strong message – ‘Scam Se Bacho’