Find out who made the cut and who got cut in this week’s Mast & Meh, Storyboard18’s weekly picks of the best and boring ads. Read on.
Month: July 2022
CXO Moves: Wingreens gets its first group CMO; top executives quit Facebook, OYO & Future Group
Keep up with all the key people movements in the advertising and marketing world in Storyboard18’s CXO Moves. Here’s a round-up of the executives who are in, out, and in-between in the past two weeks.
Throwback: Wah Taj! Effort that leads to perfection
The famous television commercial featuring Ustad Zakir Hussain portrayed the perfection in playing the tabla as the result of hours of dedicated work, just like the work of a master tea blender.
In conversation with VMLY&R’s Hari Ramanathan
Hari Ramanathan, CEO of VMLY&R South and Southeast Asia and Japan, talks to Storyboard18 about his new role, Metaverse and where does the agency stand in the WPP ecosystem.
Interview with Cake’s Rosie Holden and Havas Group’s Rana Barua
Holden and Barua on the launch of Cake, the UK-based creative agency, in India.
Bookstrapping: The Last Days of Roger Federer: And Other Endings
Geoff Dyer’s category-defying piece of writing cannot sit in biography or self-help and yet has elements of both. Dyer focuses on the accomplishments of uncouth geniuses who wrote their own rules when their beautiful youths were over, writes @OfficialReetaRG Bookstrapping Rating: 3.5 stars
Storyboard18 chats with Kantar’s Deepender Rana
Deepender Rana, executive managing director- South Asia, Insights Division Kantar about the likely impact of the global rise in cost of living on brands.
Yubi CMO Karanpreet Bindra: Our umbrella branding is similar to what FedEx does
The Chennai-based fintech unicorn is eyeing international expansion. Read on to find out why and how CredAvenue became Yubi
ASCI reports 385 Virtual Digital Asset ads with influencer disclosure violations; 296 Binomo ads needed modification
ASCI’s Sector Report Card shows that 48 percent of the ads that were processed were published digitally, and 29 percent of the complaints that were filed involved influencers.
Nykaa and Estée Lauder Companies launch incubator for emerging beauty brands in India
The program also provides financial support, mentorship, awareness and distribution support.