Tata Motors is undergoing multiple changes in the organization and at the agency level.
Tag: CMO
The CMO pay debate: Are marketers underpaid?
Are marketing chiefs just gaining power and not pay? Find out.
Ex-Pharmeasy marketing VP Saumil Parekh joins hBits as CMO
With over 12 years of experience across FMCG, IT, and e-commerce sectors, Saumil Parekh has held key roles in Infosys, Colgate, and other firms
Unacademy’s CMO, partner Karan Shroff quits
E-learning platform Unacademy’s partner and chief marketing officer Karan Shroff has quit. In September 2021, he was promoted as partner at the company.
GE’s Linda Boff on what it takes to reinvent a 130-yr old brand
GE recently unveiled new brand names for three planned future public companies – GE HealthCare, GE Vernova and GE Aerospace. Shibani Gharat spoke to the company’s CMO to know more about the refreshed identity.
Frenemies turned partners: How CMO-CFO union is helping firms achieve growth
The relationship between finance and marketing is evolving into a symbiotic one, giving rise to a new jodi No.1 in the brand marketing ecosystem – the CMO-CFO partnership.
Yubi CMO Karanpreet Bindra: Our umbrella branding is similar to what FedEx does
The Chennai-based fintech unicorn is eyeing international expansion. Read on to find out why and how CredAvenue became Yubi
CXO Moves: M&E firms beef up leadership, CMOs move on, and an ad executive exits the industry
Keep up with all the key people movements in the advertising and marketing world in Storyboard18’s CXO Moves. Here’s a round-up of the executives who are in, out, and in-between in the past two weeks.
Interview with Aude Gandon, global CMO, Nestle
Gandon on how the company is future proofing its brands.