Tag: Oyo

OYO achieves first-ever annual profit of Rs 229 Crore in FY24

This move is part of OYO's broader initiative to reshape outdated perceptions of its brand, positioning itself as a provider of safe experiences for families, students, business travellers, religious visitors, and solo travellers.

Travel technology firm OYO has announced its first-ever annual profit, recording a profit after tax (PAT) of Rs 229 crore for the fiscal year 2024. This marks a significant turnaround from the Rs 1,286 crore loss reported in FY23, according to a recent company filing. OYO’s revenue remained relatively stable at Rs. 5,388 crore, a… Continue reading OYO achieves first-ever annual profit of Rs 229 Crore in FY24

Frenemies turned partners: How CMO-CFO union is helping firms achieve growth

Interactive Avenues is tasked with expanding the brand’s consumer reach and engagement in digital medium and ultimately strengthening Dawaat in the consumer packaged food segment. (Representational image: Claudio Schwarz via Unsplash)

The relationship between finance and marketing is evolving into a symbiotic one, giving rise to a new jodi No.1 in the brand marketing ecosystem – the CMO-CFO partnership.