The event brought together industry leaders, innovators, and key players from around the globe, focusing on crucial topics such as AI, customer engagement, and security. With insightful keynotes and panel discussions, the conclave highlighted the importance of embracing digital solutions for enhancing customer experiences.
Category: Brand Marketing
Nazara’s Datawrkz acquires UK’s growth marketing agency for Rs 52.3 cr
This partnership will enable both companies to deliver more digital advertising solutions and drive further expansion, especially in the European and UK markets.
IPO-bound Swiggy increases focus on brand marketing, allocates Rs 1,115 crore
Swiggy IPO will open for subscription on November 6 and close on November 8. The food delivery platform has set a price band of Rs 371-390 a share. Swiggy will make its debut on the stock exchanges on 13 November
82.5 Communications named creative partner for JSW MG Motor India’s upcoming campaign
The partnership aims to boost visibility and customer engagement for JSW MG Motor India’s latest product through innovative marketing strategies.
Quick commerce emerges as the key channel for sponsor product ads, reveals mFilterIt’s report
Festive season saw a trend towards premium pricing on quick commerce platforms, where chocolate products commanded higher average selling prices
Maruti Suzuki’s Q2 result: Profit down 17.4%, revenue flat, export sales up
Maruti Suzuki’s Q2 result: The Company sold a total of 541,550 vehicles during the quarter, of which the domestic market volume was 463,834 vehicles and the export volume was 77,716 vehicles
Tanishq, BigBasket collaborate for 10-minute delivery of gold, silver coins
BigBasket said it will deliver Tanishq’s Lakshmi Ganesh (999.9 Purity) silver coin, 10 gram; Tanishq 22 carat gold coin, 1 gram; and Tanishq 22 carat gold coin With Lakshmi motif, 1 gram in just 10 minutes to customers during Dhanteras festival.
Comedian Kunal Kamra ‘accepts job offer’ at Ola Electric but demands change
Kamra’s satirical “acceptance” highlights Ola Electric’s ongoing customer service woes, with a pointed list of demands for improved accountability.
Flipkart’s advertising income jumps 51% to Rs 5,000 crore in FY2024: Report
Flipkart revenue stood at Rs 17,907 crore in 2023-24 while losses fell by 41 percent to Rs 2,358 crore.
Wealth management firms to boost AI budget from 16% to 37% in 3-5 years: Wipro survey
More than three-quarters (77 percent) of surveyed firms report improved decision-making with AI-driven predictive analytics, and 76 percent note overall operational efficiency improvements