Category: Brand Marketing

Bharti Airtel’s marketing expense increases 6% quarterly; net profit soars 167% to Rs 3593 crore

Digital TV services contributed Rs 758 crore to the overall revenue of the company in Q2 of FY25, witnessing an decrease of 2.38 per cent from Rs 777 crore in last quarter of same financial year

The company’s sales and marketing expenses increases 6.14 per cent Q-o-Q to Rs 2,882 crore in Q2 FY25 from Rs 2,715 in last quarter of the same financial year.

Amul issues warning over counterfeit ghee amid controversy

Amul's advisory emphasizes the importance of recognizing genuine products, noting that the company has shifted to a Duplication Proof carton pack designed to prevent adulteration.

The Indian dairy giant advises consumers to be vigilant against fake products and clarifies its non-involvement in recent allegations concerning Tirupati laddoos.

FSSAI takes pro-active, industry-centred approach: Nestle

Reflecting on the transformation, Suresh Narayanan praised the food safety body's faster responses and enhanced transparency, calling it a "dramatic change in tone and tenor."

Nestle India’s Suresh Narayanan applauds FSSAI’s progress over the last decade, credits improved response and testing credibility post-Maggi crisis.

Swiggy launches ‘International Logins’ for NRIs from 27 countries

The launch of International Logins comes when families, especially during festive seasons, want to celebrate and share moments with loved ones in India. .

Introduced in response to demand from users who have previously enjoyed Swiggy while living in India or during visits, this feature enables them to send gifts and surprises, and even have groceries or essentials delivered to ageing parents back home.

Blinkit launches EMI option for purchases over Rs 2,999

By collaborating with major banks, including HDFC, SBI and ICICI, Blinkit aims to provide a seamless payment experience via credit cards.

The EMI feature will be available on nearly all products, excluding gold and silver coins, making larger orders more accessible to consumers who increasingly rely on quick commerce for grocery and household items.