Brand Marketing – Page 9

Maruti Suzuki’s Alto, S-Presso see 190% sales jump in December 2024

Maruti Suzuki was the leading advertiser in print last year as well.

Maruti Suzuki’s mini car segment sales surged to 7,418 units in December 2024, up from 2,557 units in the same month last year

Mahindra Group eyes EV leadership with launch of BE 6 and XUV 9e SUVs

Anand Mahindra celebrates the company’s record growth and innovative electric vehicles, as Mahindra & Mahindra cements its position as a global automotive powerhouse.

CRED’s contrarian bet: Targeting only India’s wealthy in a nation of over a billion

By focusing on India’s wealthy elite and eschewing quick profits, CRED’s founder is making an unconventional bet on the future of financial technology.

Adani Enterprises completes $2 billion exit from Adani Wilmar joint venture

The move, driven by public shareholding requirements, marks a strategic shift as Adani refocuses on core infrastructure investments and regulatory compliance.

Retail sees moderate 7% growth during festive season: RAI

The survey further reveals that West India experienced the highest sales growth at 8%, while North, South, and East India each recorded a 7% increase.

In terms of categories, food and grocery registered the highest growth of 14%, followed by 10% in QSR and 9% in jewellery compared to the same festive time period last year.

64% young dog owners and 60% young cat owners find pets as mental health allies: Report

In India, emotional pain from pet loss (23%) is a top reason for not owning a dog, while living conditions and furniture concerns impact cat ownership. (Representative image via Unsplash)

While 42% globally find their neighborhoods pet-friendly, India ranks higher, with 56% viewing it positively. However, 9% of Indian respondents still hold negative sentiments about having pets in their neighborhood.

Financial transactions at Mahakumbh anticipated to be between Rs 2 lakh crore and Rs 3 lakh crore

According to staffing and recruitment services firms, the 45-day spiritual festival is projected to generate around a million gig and temporary jobs this season.

State officials view the Mahakumbh as a cornerstone of their broader strategy to establish Uttar Pradesh as India’s premier destination for religious and cultural tourism.

Zepto: What kept Indians awake at night (and beyond)?

Zepto's fastest delivery this year? 25 seconds. Delivery partners travelled 34 crore kilometers in total—equal to 8,000 rounds of Earth.

In 2024, Mumbai became truly the city that never sleeps, ordering 31.5 lakh snacks between 12–4 AM and Bengaluru led in late-night orders for roses & condoms.

E-comm FMCG market to hit $100-105 bn by FY2025; digital transformation reshapes landscape

India's FMCG sector is going through a major transformation, trying to balance several competing demands, Marico's MD and CEO highlighted in a year-end note.

The e-commerce FMCG market in India is expected to reach $100-105 billion by FY2025. Success will depend on balancing traditional operations with digital capabilities, keeping products affordable and accessible, and creating personalized customer experiences, says Marico’s MD and CEO, Saugata Gupta.

Coca-Cola replaces Pepsi at Domino’s; Jubilant FoodWorks signs MoU with Coca-Cola for beverage supply

With this new deal, Coca-Cola’s extensive range of sparkling beverages will now replace PepsiCo’s offerings in Domino’s and Popeyes outlets.

This strategic alliance comes on the heels of a recent investment by Jubilant Bhartia Group in Hindustan Coca-Cola Holdings Pvt. Ltd. (HCCHL), Coca-Cola’s largest bottling arm in India.