Brand Marketing – Page 9

IOC announces TCL as Worldwide Olympic partner through to 2032

TCL will also support the “Athlete Moments” initiative at the Olympic Games, which allows athletes to connect with loved ones around the world immediately after their competition.

TCL products will drive new experiences for fans and athletes, from digital displays at the Olympic and Paralympic to household appliances in the Olympic Village.

Brand Origins: The little device ‘iPod’ that changed the world

In May 2022, Apple officially discontinued the iPod. (Photo: Unsplash)

What was your first iPod? Did you rock a Nano, a Classic, or maybe a Shuffle? Drop your memories below and let’s relive the golden age of music together!

Elon Musk’s X aims for $44 billion valuation in new funding round

If successful, this would be X’s first known funding round since becoming a private company

The funds could also help reduce the company’s heavy debt burden, a result of the $13 billion in loans used to finance Musk’s buyout.

FCB Kinnect wins full-funnel creative mandate for Prega News

The agency will oversee end-to-end brand communication, spanning creative, digital, influencer marketing, production, and SEO. As the brand expands into expert pregnancy care solutions, its partnership with FCB Kinnect aims to further solidify its position as the go-to choice for millions of women on their journey to motherhood.

Leveraging its integrated approach, FCB Kinnect, alongside its sister agency FCB/SIX India, will develop idea-driven, culturally relevant campaigns to strengthen Prega News’ brand affinity and drive business growth.

Google eyes India for a chain of first physical stores beyond the US

By launching stores in India, Google aims to replicate Apple's retail strategy

By launching stores in India, Google aims to replicate Apple’s retail strategy.

Brand Origins: The comfort of Instant Noodles and a nostalgic bite into history

From steaming bowls on rainy days to survival meals during exam nights, instant noodles are more than just food—they are memories.

What’s your go-to instant noodle brand, and what’s your favorite way to eat it? Let’s share some nostalgia!

Lenovo posts 20% revenue jump to $18.8 bn in Q3, net profit doubles to $693 mn

Lenovo's R&D expenses are up nearly 14 percent year-on-year to $621 million.

According to Lenovo’s official statement, the quarter’s results were driven by the group’s focused hybrid-AI strategy, the turnaround of the Infrastructure Solutions Group (ISG)

Tata Power partners with Amazon Web Services to drive consumer-centric energy transition in India

Tata Power has laid a robust digital foundation by migrating 23 mission-critical applications to AWS using Amazon Elastic Kubernetes Service (EKS). This shift enhances scalability, security, and real-time operational efficiency across key areas such as power generation, renewables, grid management, sales, and finance. (Image Source: PCMag)

Tata Power is strengthening operational efficiencies, enhancing grid resilience, and empowering its large consumer base, spread across multiple states, to be active participants in India’s clean energy future and transition to a low-carbon economy.

Suzuki bets big on India, aims to make it global export hub of EVs by 2030

Suzuki has planned to supply products from India to Middle East and African markets.

Suzuki has aimed for 50 percent market share as the market leader in the Indian automobile industry.

Supreme Court dismisses Rs 186 Crore tax demand against Patanjali Foods

Patanjali Foods also stated that they had not received any formal notice regarding the hearing and only became aware of the Supreme Court’s verdict through a tax-related website on February 18, 2025.

Patanjali Foods confirmed that the ruling completely nullifies the tax claim, ensuring that the company faces no further financial liability on the matter.