Brand Marketing – Page 9

Mast & Meh: Colgate, Cotton King, Leibherr – which one would you watch on loop?

Take a look at this week’s Mast & Meh to see which ads are performing smoothly and which ones are falling flat!

Find out who made the cut and who got cut in Storyboard18’s weekly picks of the best and most boring ads.

Global Ads Spotlight: KFC’s heist ad that took home the Grand Prix at Loeries 2023!

Its success at the Loeries isn’t just about the Grand Prix win—it’s about how KFC and Ogilvy nailed every aspect of this campaign. (Image credits: Ogilvy)

A quality assurance inspector? More like a KFC-obsessed conman with a flair for drama and the most hilarious disguise ever. Read and watch in our Global Ads Spotlight column.

Karnataka HC refuses X Corp’s interim relief in challenge to Govt’s Sahyog portal blocking system

As X strategically pivots towards AI subscription-based revenue models, coupled with focus on cost reduction, the company appears to be navigating a financial landscape that is increasingly capturing attention optimism investors.

X Corp argues that the Sahyog portal bypasses necessary legal safeguards for content-blocking orders as set by the IT Act, calling for a review by the Karnataka High Court.

NCLT rejects insolvency plea against Zomato, providing relief amid legal dispute

The confidentiality ring, introduced in 2022, allows access to sensitive information between involved parties to ensure a fair defence.

The petition filed by Nona Lifestyle claimed that Zomato had failed to pay ₹1.64 crore for rider uniforms and merchandise, including jerseys supplied for the ICC World Cup 2023.

Unilever acquires personal care brand Wild

Wild is distributed through direct-to-consumer, digital commerce and retail channels, primarily in the UK, Europe, and the US. The terms of the deal were not disclosed.

Launched in the UK in 2020, Wild is a digitally native brand which has built a consumer base through its direct-to-consumer and retail model, stated the company in its statement.

Schbang MMaximise co-founder Masoom Minawala steps down

Schbang Fluence, led by Divisha Iyer, will oversee the talent representation business.

Schbang’s founder and CEO, Harshil Karia, expressed his gratitude for Minawala’s contributions, highlighting how she helped turn MMaximise into a profitable and impactful platform.

Dabur sees flat Revenue in Q4 amid inflation and weak consumer demand; shares drop 6%

Hajmola under GST scanner: Dabur India faces tax classification dispute

On the international front, Dabur’s key markets in the MENA region, Egypt, and Bangladesh posted strong performances, contributing to robust double-digit growth in constant currency terms.

Ola, Uber, Rapido bike taxi services halted by Karnataka High Court

Rapido, which started in Karnataka, voiced concerns over the impact on its riders and captains.

Hero MotoCorp records 5.9 million sales in FY’25; expands EV and global footprint

The company continued its strong presence in the premium motorcycle segment, selling over 11,000 units of the Harley-Davidson X440 in FY’25.

On the global front, Hero MotoCorp sold 287,429 units in FY’25, reflecting a 43% growth over the previous fiscal year.

ChatGPT data stored outside India, copyright act does not apply in ANI case: OpenAI to Delhi HC

The case stems from ANI's copyright infringement lawsuit, which claims that OpenAI used its content without proper licensing to train ChatGPT, exploiting the agency's work for commercial purposes.

OpenAI tells Delhi High Court that its Large Language Model (LLM) training occurs outside India, arguing it is not liable for copyright infringement under Indian law.