Category: Brand Marketing

2025 – The Year Of…: First-party data, mindful hedonism in premiumization, gaming, says Hephzibah Pathak, Ogilvy India

"Generative AI will bring down perspiration but create more space for inspiration. Technology will always be an enabler and support to the human mind. Human imagination is the most essential currency. AI enables anyone to participate but without human imagination, it can homogenise the creative process," highlighted Hephzibah Pathak, executive chairperson, Ogilvy India.

Hephzibah Pathak, executive chairperson, Ogilvy India, also highlighted how first party data will fuel branded personalised experiences and optimise content throughout the consumer journey.

2025 – The Year Of…: Authenticity, co-creation, purpose-driven campaigns, says Sai Narayan, Policybazaar

"Gen AI helped us curate tailored content across languages which addressed diverse consumer preferences and needs more effectively. Our team also leveraged AI to process vast datasets which helped us identify emerging trends and optimise our campaigns," Sai Narayan, chief marketing officer, Policybazaar.

Sai Narayan, Chief Marketing Officer of Policybazaar, discussed the strategic integration of AI in the company’s operations, emphasizing how it has enabled the team to identify emerging trends and optimize their campaigns.

Shipway and India Post expand e-commerce reach to remote areas

The partnership will provide last-mile delivery services beyond large cities, enabling online sellers and D2C brands to access India Post’s extensive network of about 1,59,000 post offices across the nation. (Representative Image: Bastian Riccardi via Unsplash)

The collaboration aims to benefit service providers that fall under the umbrella of the BFSI industry, who can now avail the facility of delivering sensitive items and financial documents within the weight slab of 250 gm.

Swiggy Instamart: What does India want in 10 minutes and when?

The fastest delivery of the year happened in Kochi, in just 89 seconds for a basket that included nendran bananas and red amaranthus. The distance covered was 180 mts. (Image: paolo-candelo via Unsplash)

The cheapest order of the year came in at a mere Rs 3—a pencil sharpener, purchased by a user in Hyderabad at 8:15 pm.

AI will open the doors for immersive buyer experience: LinkedIn

With AI, dynamic product demos, interactive webinars, and live events will evolve into tools for deepening engagement and forging stronger connections, turning every interaction into an opportunity for lasting impact.(Image via Unsplash)

India has seen a significant rise in marketing opportunities, with a 32% increase in marketing jobs compared to 2023, making it home to the largest number of marketing roles in APAC.