Category: Brand Marketing

IndiaAI mission marks milestone with launch of AIKosha, compute portal, and key initiatives

Among the key initiatives launched were AIKosha: IndiaAI Datasets Platform, the AI Compute Portal, the AI Competency Framework for Public Sector Officials, iGOT-AI Mission Karmayogi, the IndiaAI Startups Global Acceleration Program with Station F, the IndiaAI Application Development Initiative, and IndiaAI FutureSkills.

Union Minister Ashwini Vaishnaw unveils transformative AI infrastructure to propel India’s AI leadership.

McKinsey acquires ET Medialabs, a leader in customer-centric digital marketing

In a statement, McKinsey said, "We are excited to announce that ET Medialabs (ETML), India’s leading performance marketing and analytics agency, will be joining McKinsey.

In a statement, McKinsey said, “We are excited to announce that ET Medialabs (ETML), India’s leading performance marketing and analytics agency, will be joining McKinsey.”

WPP announces investment and partnership in Stability AI

The partnership will enhance WPP's ability to deliver cutting-edge, AI-driven content solutions to its clients across various entertainment channels such as streaming platforms, interactive experiences and immersive storytelling, stated the company in a statement.

Through this partnership, WPP will leverage Stability AI’s open visual media models across image, video, 3D, and audio to craft compelling brand narratives.

Beyond the sixes: What’s driving the IPL 2025 ad spend frenzy?

IPL remains an indispensable property for advertisers and will kick off in two days (on March 22), at the Eden Gardens in Kolkata.

The IPL remains a crucial advertising avenue for various industries. Auto, FMCG, BFSI, and infrastructure are the categories likely to see the highest surge in ad spends as the tournament progresses, experts say.

Nespresso opens its first boutique in New Delhi

Nespresso and Nestlé India have announced that its official distribution partner in India is Thakral Innovations Pvt Ltd, covering the full range of Nespresso coffee products across all channels.

The new boutique offers coffee enthusiasts an immersive experience, showcasing Nespresso’s range of high-quality coffees and state-of-the-art machines, stated the company in a statement.