Category: Brand Marketing

Movie theatres are never coming back, says Netflix’s co-CEO Ted Sarandos

Highlighting troubling industry data, Sarandos noted that the theatrical box office remains significantly diminished, down 40-50% from pre-Covid levels, with an additional 8% drop recorded this year alone. (Image: News18)

Netflix’s co-CEO cites weak box office numbers and booming live events as indicators of the permanent shift away from cinemas.

Ranveer Allahbadia returns with a new podcast after India’s Got Latent row, netizens pour support

Speaking with actor Emraan Hashmi in his podcast, he described the experience as “a shock,” saying, “I was genuinely at my peak, and then we crashed and burned. At this point, I’m the powder, and the powder is collecting itself to shape up again.”

After weeks of being in the news following a controversy, YouTuber Ranveer Allahbadia made his comeback on March 31 with a powerful new podcast episode. In a reflective conversation with Buddhist Monk Palga Rinpoche, Ranveer delves into personal struggles and the wisdom he’s gained from the monk’s teachings.

ChatGPT hits one million users in an hour as Ghibli maker free image generation goes live

Powered by OpenAI's GPT-4o model, the image generation tool enables users to create visually striking images directly within the ChatGPT interface.

Following overwhelming success among premium users, OpenAI’s new image generation tool, powered by GPT-4o, is now available to all free-tier ChatGPT users, sparking a wave of creative outputs online.

Google to pay $100 million to settle 14-year-old ad lawsuit

While Google says working from home wasn’t the main reason behind its recent job cuts, company co-founder Sergey Brin has been vocal about preferring people in the office.

The lawsuit alleges Google misled advertisers about the geographic locations of ads and failed to honour its “Smart Pricing” promise. The proposed settlement still requires court approval.

Diageo’s Hina Nagarajan stresses on diversity even as global corporates downplay

"While many companies worldwide are scaling back their Diversity, Equity, and Inclusion (DEI) initiatives, diversity and inclusion remain deeply ingrained in Diageo’s strategy, regardless of external pressures," Nagarajan said.

Since 2017, Diageo India’s workforce diversity has grown from 7.5 percent to nearly 30 percent, with over half of its executive committee now composed of diverse representation.

PepsiCo’s CEO says ‘consumer maverick’ mindset drives success amid Cola Wars

Jagrut Kotecha as CEO for PepsiCo India at Storyboard18 Global Pioneers Summit.

During the recently held Storyboard18 Global Pioneers Summit, PepsiCo CEO Jagrut Kotecha said that the company’s ‘consumer maverick’ approach has helped it retain a challenger mindset amid cola brand wars.

IAS expands operations in India to address demand for digital measurement and optimisation

Last year, IAS announced a series of market expansions into key APAC markets—China, Hong Kong, Taiwan, Thailand, and Vietnam—along with senior leadership appointments.

Last year, IAS announced a series of market expansions into key APAC markets—China, Hong Kong, Taiwan, Thailand, and Vietnam—along with senior leadership appointments.

BIS cracks down on substandard goods; raids on Amazon and Flipkart warehouses lead to major seizures

769 products have been notified for compulsory BIS certification by various regulators and government ministries.

On March 19, BIS officials carried out a 15-hour-long search at Amazon Sellers Pvt Ltd’s warehouse located in Mohan Cooperative Industrial Area, Delhi. During the operation, over 3,500 electrical products, including geysers and food mixers, were found without the required ISI certification or bearing fake ISI labels.