Brand Marketing – Page 11

Volkswagen’s China CMO Jochen Sengpiehl deported after drug allegations amidst market challenges

In the third quarter, Volkswagen's deliveries to China, the world's largest car market, dropped by 15%, totaling 7,11,500 vehicles.

Volkswagen is currently conducting an internal review of the situation. This incident has occurred amidst Volkswagen’s challenges in the Chinese market, where demand for its core passenger car brand has weakened.

Gaming destinations inspire 57% of Indian travellers: Skyscanner

Gaming is a huge hit with Gen Z, with nearly two-thirds (62%) saying it's their go-to leisure activity and 57% feeling inspired to book a trip based on a location featured in a video game.

67% of Indian travellers take a video game console away with them on holiday.

Zomato increases platform fee to Rs 10; Sixth hike over last one year

Zomato's adjusted EBITDA for food delivery increased by Rs 252 crore year-on-year to Rs 341 crore in the second quarter of FY2025

Zomato increased the fee to Rs 3 in October 2023, followed by Rs 4 in January 2024, Rs 5 in April 2024, Rs 6 in July 2024, and Rs 10 in October 2024

Upstox revs up trading with TBT Engine

Ravi Kumar, Co-Founder & CEO of Upstox, said, "As India’s retail trading landscape continues to evolve, the demand for precision and real-time data is more critical than ever. With the TBT Engine, we're reducing the gap between retail and institutional trading by equipping traders with the sophisticated tools they need to make smarter, more informed decisions.

Upstox has a customer base of over 1.4 crores with 75% of them being millennials. Nearly 70% of the total customer base comprises first time investors, from which 85% of them are from tier 2 and tier 3 cities in India.

Tupperware scraps open-market auction plan; opts for $23.5 million sale to lenders

Tupperware filed for bankruptcy protection in Septembe

According to Reuters, lenders poised to acquire Tupperware include Alden Global Capital, Stonehill Institutional Partners, and a trading desk of Bank of America

Reddit celebrates Diwali with community awards and avatars

Redditors can personalise their virtual identities with new Diwali-inspired avatars featuring unique hairstyles, outfits, and accessories that capture the essence of the festival.

Recently, in February this year, Reddit made its initial public offering (IPO) public in the US.

Canva records $2.5 bn revenue as active users surpass 200 mn worldwide

Users from more than 190 countries have also crafted more than 2.5 billion presentations and 500 million documents. Additionally, usage of Canva’s AI tools has with over 10 billion uses to date.

As Canva doubles down on its investment in India, the country has emerged as its fifth largest market by embracing India’s rich cultural diversity and linguistic nuances.

Glance partners with Swiggy Instamart to speed up quick commerce

To deliver this experience, Glance leverages Swiggy Instamart’s user behaviour and preference data to create sharply defined audience cohorts, allowing CPG brands to target consumers more effectively. By combining Swiggy’s user affinity signals with Glance’s engagement metrics, this data-driven approach ensures that promotions reach the right audience at the right time, improving purchase intent and conversion rates for brands.

This allows CPG brands on Swiggy Instamart to connect with over 230 million active users from the lock screen of their smartphones.

Booking.com expands to become a ‘One-Stop Shop’ for travellers; Targets Gen Z, AI integration

Booking.com has witnessed a favorable repeat direct booking behavior from consumers using mobile apps compared to direct bookings on desktop or mobile in the first quarter of 2024 (Image: unsplash)

Booking.com’s first-quarter revenue grew by 17 percent to $4.4 billion, and adjusted EBITDA of about $900 million increased 53% year over year.