Category: Brand Marketing

2025 – The Year Of…: Voice-enabled commerce, AI-powered hyper-personalization, says Zepto’s Chandan Mendiratta

Private labels will further dominate, with brands focusing on niche, consumer-centric innovations to stand out in a crowded market, Mendiratta highlights

Chandan Mendiratta, Chief Brand Officer & Chief Culture Officer, Zepto, discusses AI-powered hyper-personalization, sustainability, and the evolution of omnichannel experiences.

How India Swiggy’d in 2024: Two biryanis sold every second

In total, Swiggy’s delivery partners crisscrossed the nation with a collective travel distance of 1.96 billion kilometers in 2024—equivalent to over 533,000 trips between Kashmir and Kanyakumari.

From 1.84 million late night chicken burger orders to a jaw-dropping 250-onion-pizza request, Swiggy’s annual report showcases India’s most fascinating culinary moments.

Polish ecomm platform Allegro’s subsidiary Ceneo files lawsuit against Google for $567 million

According to the lawsuit, these actions have resulted in unfair competition, damaging Ceneo’s business and undermining its ability to compete effectively in the market.

The compensation sought by Ceneo consists of 1.72 billion zlotys for the losses it claims to have sustained, along with an additional 615 million zlotys in interest payments covering the period from 2013 through November 29, 2024.

Leadership shuffle at PVR INOX as it restructures Rs 600 crore media business

PVR Inox's newly revamped structure will see the regional heads - Gaurav Shukla, Sharda Ganti, Rajesh Makhija and Shalini Marianathan, spearheading efforts in their respective markets, working alongside new executives in leadership roles such as Saurabh Bhambri and Traptika Chauhan, who came from Paytm.

Shalu Sabharwal, Chief Sales Officer at PVR INOX, to helm the restructured organisation and lead its transformation. The company is also putting a greater emphasis on both online and offline media platforms to ensure maximum visibility for its brand and clients.

Auto, telecom, retail, and e-commerce lead India’s CY24 IPO boom: Report

A significant portion of funds raised—43%—was concentrated among just five companies: Hyundai Motor (Rs 278.6 billion), Vodafone Idea (Rs 180 billion), Swiggy (Rs 113.3 billion), NTPC Green (Rs 100 billion), and Vishal Mega Mart (Rs 80 billion). Notably, companies from 23 different sectors participated in the IPO market this year, further underscoring its diversification. (Image source: Moneycontrol)

Automobiles emerged as a standout performer, with its contribution rising sharply from 4.1% in CY23 to 20.2% in CY24. Telecom also increased its share from 0.1% in CY23 to 12.8% in CY24, while e-commerce climbed from 1.6% to 8.2%.

We will continue to acquire because this is a proven model for us: Marico MD Saugata Gupta

India's FMCG sector is going through a major transformation, trying to balance several competing demands, Marico's MD and CEO highlighted in a year-end note.

Saugata Gupta MD and CEO of Marico, says that Marico is looking for acquisition in spaces where they believe there’s huge opportunity. “It has to be differentiated. For us, the quality of founders make a huge difference. Because we invest also in the founders, their ability to grow the organisation and grow it in an organic and sustainable way. Again, we also want them to leave a legacy rather than just making quick money.”