Brand Marketing – Page 12

Infosys lets go of more trainees in Mysuru, offers alternative career paths

Infosys reports 21.8% decline in standalone profit in Q4 FY25

To support the impacted trainees, Infosys is offering an alternative career path through its Business Process Management (BPM) division.

Amazon’s AI cracks down on counterfeit goods

In 2024 alone, the company seized and destroyed over 15 million counterfeit products before they could reach customers.

E-commerce giant reports significant progress in protecting customers from counterfeit products, with advanced AI systems, new transparency initiatives, and legal efforts driving down infringements.

Perplexity AI crosses $100 million in annual revenue

Despite being "highly under monetized," the company has managed to grow at an extraordinary rate, recording a 6.3x year-over-year revenue increase.

CEO Aravind Srinivas shared this achievement in a LinkedIn post, revealing that the company achieved the milestone just 20 months after launching Perplexity Pro.

Dream team behind Dream11’s blockbuster IPL campaign joins Storyboard18’s Global Pioneers Summit

Creative leaders Adarsh Atal and Shriram Iyer joined celebrated filmmaker Nitesh Tiwari to discuss the creativity and power of great ads at Storyboard18's Global Pioneers Summit on March 28 in Mumbai.

Creative leaders Adarsh Atal and Shriram Iyer will be joined by celebrated filmmaker Nitesh Tiwari. They will take the stage at Storyboard18’s Global Pioneers Summit on March 28 to discuss the making of Dream11’s iconic campaign.

Meta introduces AI-powered marketing tools to help brands partner with creators

The layoffs have hit Oculus Studios—the arm responsible for virtual and augmented reality gaming on Meta’s Quest headsets.

Smarter content recommendations: Within the Partnership Ads Hub in Ads Manager, brands can now get personalised suggestions for organic branded content that is likely to perform well as a paid advertisement.

From popcorn to petitions: Are pre-movie ads turning viewers into involuntary revenue streams?

As per MIB Guidelines, exceeding 10 minutes of advertisements breaches the Ministry’s stipulated norms. (Image source: Moneycontrol)

If a consumer is not given clear information about how long ads will last, or if the delay significantly affects their experience, it can be argued that the multiplex has engaged in misleading conduct, which is actionable under consumer forums.

Global Ads Spotlight: Michael CeraVe’s ultimate skincare prank that stole the Super Bowl thunder

From fake news to Cera’s hilarious "proof" of his involvement, the campaign masterfully kept audiences hooked. (Images: Ogilvy)

A conspiracy, A skincare legend, And Super Bowl shenanigans—how CeraVe made its big, bold play? Read and watch in our Global Ads Spotlight column.

Brand Origins: Haldiram’s – From a Small Bikaner Shop to a Global Snack Empire

Haldiram Snacks Private Limited (Delhi) and Haldiram Foods International Private Limited (Nagpur) have merged together as one—Haldiram Snacks Food Private Limited (HSFPL). (Image Source: Web)

Today, Haldiram’s is available in 80+ countries, with a presence in Singapore, the UK, the Middle East, and even Japan. Whether you’re craving Masala Peanuts in Mumbai or Rasgulla in New York, Haldiram’s has become a bridge between Indian flavors and global audiences.