Brand Marketing – Page 12

Swiggy Instamart partners with Netflix; launches Squid Game merchandise and ‘Instamaut’ vending machine

Swiggy Instamart is bringing the Squid Game merchandise

The vending machine takes the shape of the Young-Hee doll from the series, with the action for fans beginning with a tap on the screen—participants enter their name and prepare to dive into the excitement.

Maruti Suzuki to showcase e VITARA at Bharat Mobility Global Expo 2025

The company claims that the product is inspired by the concept of an "Emotional Versatile Cruiser"

The e VITARA is a global model manufactured in India for the world, recently unveiled by Suzuki Motor Corporation at Milan, Italy.

Marico wins long-running excise duty dispute in Supreme Court

Marico stated that the outcome of this litigation does not have a material impact on its financial position or statements, and no penalty or compensation was imposed as part of the judgment.

The CCE had initially sought to classify the coconut oil under the category of hair oil, which would have subjected Marico to an excise duty of Rs 66.77 crore.

AI-generated audio series expanded content library by 36X: Pocket FM

India stood out as a key market, with millions of listeners tuning in from its cities. The top 10 cities included Bangalore, Delhi, Mumbai, Hyderabad, Pune, Ahmedabad, Surat, Chennai, Jaipur, and Lucknow, revealed the report. (Image Source: Unite.AI)

This led to massive financial success, with over seven audio series surpassing $10 million in revenue – a 600 percent increase from 2023, stated Pocket FM Playback 2024.

Velocity allocates Rs 200 crore fund to support restaurants, cloud kitchens in 2025

Velocity co-founders (L-R): Atul Khichariya, Abhiroop Medhekar, and Saurav Swaroop

Velocity will be offering cash-flow financing to cloud kitchens and restaurants so that they can effectively manage capital expenditure, working capital, open new outlets, purchase equipments, and launch sub-brands.

Bata India expands accessibility; partners with qcomm app Zepto

The partnership with Zepto represents a significant step toward enhancing customer accessibility to quality footwear

With launch in Delhi-NCR, Bata now plans to expand to major metropolitan cities across India, offering a broader assortment of products.

Ola Consumer jumps into qcomm bandwagon; expands Ola Food, launches ‘Dash’ in Bengaluru

Ola Consumer unveiled Dash, a 10 minutes food delivery initiative.

With the expansion, Ola Food will now be available across 100 cities.

Between creativity and compliance: How influencers circumvent ad rules

Exploitation and malpractices-related issues are exacerbated for micro and nano influencers who lack bargaining power, say experts.

Experts agree about an urgent need for more rigorous enforcement and greater awareness of crucial guidelines in influencer marketing.

Shark Tank’s Azhar Iqubal backed qcom app Zing launched in Gurugram

Zing claims to distinguish itself through a combination of hyper-local kitchens, an optimized menu, and advanced technology.

Currently operational in select sectors of Gurugram, Zing plans to extend its services to other cities soon.