Brand Marketing – Page 13 – storyboard18

ITC in talks to acquire MTR Foods and Eastern Condiments for $1.4 billion

MTR Foods was founded in 1950 by Bengaluru’s Maiya family and later acquired by Orkla in 2007.

Orkla, which owns both brands, had previously explored the option of taking its Indian business public by considering an IPO as recently as September 2024.

Ranveer Allahbadia, Samay Raina controversy: Time for brands to shift ad budgets away from influencers?

While controversies like these may spark discussions, they won’t derail the momentum of influencer marketing, experts feel.

The controversy has intensified discussions around influencers’ accountability and responsibility. Industry experts believe it won’t significantly slow down influencer marketing but it will invite greater scrutiny of influencers/creators, deal values and ROI.

Should CEOs, founders trademark their names? The case for protecting business leaders’ personal brands

Speaking of celebrities, seeking protection against misuse of their names has usually been the domain of the well-known faces in the media and entertainment industry, like actors Amitabh Bachchan, Jackie Shroff and Anil Kapoor. In the business world, it is normally companies that take recourse to the law to prevent misbranding or knock-offs, as highlighted on corporate law firm Parker & Parker’s website. (From top left: Ashneer Grover, Bhavish Aggarwal, Aman Gupta, Deepinder Goyal, Anupam Mittal, Ghazal Alagh and Vineeta Singh)

As CEOs and founders become the face of their companies and personal brands, the push to trademark identities and protect personalities is gaining momentum.

Campa Cola secures co-presenting sponsorship for IPL 2025: Report

The move positions Campa Cola in one of the most high-profile sponsorship spots in the tournament.

Godrej Industries’ Q3 net profit soars 77% to Rs 188 crore

Godrej Industries revenue from the operation jumped 34 percent to Rs 4,825 crore

The revenue from the operation of the company jumped 34 percent to Rs 4,825 crore compared to Rs 3,590 crore in the corresponding quarter last year

YouTube to roll out more tools to support podcasters, monetisation for creators

CEO Neal Mohan highlighted plans to roll out additional tools designed to support podcasters, improve monetization options for creators, and simplify the process of discovering new podcasts. (Image Source: Unsplash)

CEO Neal Mohan reveals that YouTube now stands as the most popular destination for podcast enthusiasts in the United States, with enhanced features and monetization tools on the horizon.

Domino’s, Dunkin’ Donuts operator Jubilant FoodWorks reports 34% decline in Q3 profit

Jubilant FoodWorks revenue from the operation stood at Rs 2,150.7 crore, up 56 percent YoY in Q3.

The company also registered a 39.5 percent decline in profit on a quarter-on-quarter basis. In the September quarter of FY25, the profit stood at Rs 71.5 crore.

Delhi High Court refers packaging dispute between Too Yumm and Haldirams to mediation

According to Dish TV, levying entertainment tax on the service tax would be constitutionally impermissible.

The dispute began in January 2025, when Too Yumm allegedly discovered that Haldirams had launched its Takatak Bhoot Chilli with packaging similar to that of the Bhoot Chips brand.

UBL credits IPL, other sponsorships for Kingfisher’s strong growth in December quarter

IPL and other sponsorships fuel Kingfisher's growth momentum

In a BSE filing, UBL said Kingfisher grew by a mid-single-digit boosted by increased sponsorship investment including the IPL for cricket in the December quarter of 2024.