Category: Brand Marketing

Trust crucial for 71% of Indians while engaging with a brand: Accenture

Small and independent agencies do not have the resources or the means to protect their interests against bad practices in the industry and feel the fire need for stronger industry bodies that will represent them and proactively protect their interests.

While appreciating the convenience digital technology offers, people are increasingly needing to scrutinize what they see and what they believe as they seek to rebalance technology’s role in their lives.

Adar Poonawalla to pick up 50% stake in Karan Johar’s Dharma Productions for Rs 1,000 crore

This alliance signifies a transformative step toward elevating the Indian entertainment industry on the global stage, in an era where the relationship between audiences and entertainment platforms is more dynamic and interactive than ever before. (From left to right: Adar Poonawallah (X) and Karan Johar (Bookmyshow))

Karan Johar will retain the remaining 50 percent stake in Dharma and will continue to remain as the company’s Executive Chairman. Apoorva Mehta will remain as the Chief Executive Officer.

Distributors urge CCI to probe Blinkit, Swiggy, Zepto

AICPDF pointed out the swift growth of these platforms, stating that it creates major challenges for traditional retail.

The AICPDF wrote a letter to the Competition Commission of India (CCI), the antitrust regulator, on October 18 urging the CCI to examine if these qcomm platforms adhere to India’s FDI regulations or not.

Sustainability is not just a compliance for Swiggy, says Rohit Kapoor

Rohit Kapoor, CEO, Swiggy Food Marketplace highlights that for widespread adoption, sustainability needs to be profitable. Just like learning and development, sustainability initiatives are more likely to be prioritized when there is a financial incentive.

At Storyboard18’s Power Of Purpose event, Rohit Kapoor, CEO, Swiggy Food Marketplace, highlighted that the IPO-bound company is in the business of spreading joy, and not in the business of delivering food.

We use AI as bread and butter in our strategies: Criteo CEO

"I think our business will go from strength to strength. The use of data and the ability to use that to predict outcomes, and to do so quickly make our business even stronger. For the industry, it's clear that AI can bring about a lot of efficiencies, but it can also really change the landscape in which we're in. If you think about AI's ability to process data or read the Internet in less than a second, what enables us to do is quite profound," Megan Clarken, CEO, Criteo.

The use of data and the ability to use that to predict outcomes, and to do so quickly make our business even stronger, says Megan Clarken. Over the last 18 months, we have started to see revenue flow from AI initiatives, she says. As far as the Indian market is concerned, its growth is outpacing many others, she says.

LTIMindtree records 10.3% increase in profit; lands $200m+ deal

Chetana Patnaik, CHRO, LTIMindtree, says, "We’re above 30 percent women representation overall as well as across all business lines, which is above average amongst ITeS companies. We are also on track to achieving our 2030 targets for achieving 40 percent women representation overall and 15 percent women representation at the leadership level."

Our digital infrastructure also integrates DEI needs in all processes, such as making our applications digital and accessible, including ‘others’ and ‘do not wish to disclose’ as a gender identity, supporting ‘Preferred’ or ‘Chosen’ names, says Chetana Patnaik, CHRO, LTIMindtree.