Brand Marketing – Page 14 – storyboard18

‘Spending ahead of revenue’: Indriya’s CEO Sandeep Kohli on marketing strategy

Indriya's store at South Ex in New Delhi

Aditya Birla Group entered India’s Rs 6.7-trillion branded jewellery market with the launch of Indriya in July 2024, investing Rs 5,000 crore.

Clash of Reach, Influence, and Perils: Can brands afford the risk of betting on influencers for the long haul?

Influencers thrive on personal storytelling and niche engagement, but their content isn't always ‘brand safe.’ Algorithms change, personal choices evolve, and creators operate without the editorial oversight of traditional media. This lack of control makes them a double-edged sword for advertisers.

Influencers operate in a highly dynamic space where things don’t undergo the same level of curation as traditional media. This can often lead to controversies, creating a volatile environment for brands.

Maaza becomes Coca-Cola’s 3rd billion-dollar brand in India

Maaza hits $1 billion milestone in India

Coca-Cola Company’s net revenues increased 6% to $11.5 billion in the December quarter. For the full year, net revenues grew 3% to $47.1 billion

BeerBiceps’ “cringe” comments cost him thousands of followers – Are brands next?

Slamming Ranveer Allahbadia, the Supreme Court said, "The words you have chosen, parents will feel ashamed. Daughters and sisters will feel ashamed. The entire society will be ashamed. These are the levels of depravity you and your henchmen have gone to." (Image: GQ India)

Are brands dropping BeerBiceps aka Ranveer Allahbadia after his controversial comments?

KFC, Pizza Hut operator Devyani International’s Q3 net loss widens to Rs 7.6 crore YoY

KFC India's revenue and sales jumped to Rs 569.8 crore in Q3 FY 25, up 8.5 percent YoY

The QSR operator reported a net loss of Rs 7.6 crore in the December quarter of FY 25 compared to Rs 5 crore in the September quarter. Last fiscal, the company reported a profit of Rs 5.07 crore in Q3

Monte Carlo Fashion’s Q3 profit zooms 1,103% sequentially to Rs 96.74 crore

In Q3 FY 25, Monte Carlo spent Rs 13.66 crore on ads and promotions

Monte Carlo Fashion’s advertising and business promotion expenses has surged both sequentially (46.7 percent) and YoY (6.8 percent)

Eureka Forbes Q3 FY25 profit surges 53.6% to Rs 34.8 crore

The expenses of Eureka Forbes witnessed a 5.7 percent jump YoY to Rs 279.4 crore

The company’s Q3 revenue increased to Rs 597.8 crore in 2024 versus Rs 538.6 crore in the same quarter in 2023.

Yatra’s Q3 profit surges 845% to Rs 10.01 crore; Marketing expenses stand at Rs 11.40 cr

Yatra Online Q3: The gross bookings phase witnessed a 3.5 percent YoY rise. In Q3 FY 25, the gross booking on the platform stood at 17,951 million

The consolidated profit after tax of Yatra Online jumped to Rs 10.01 crore at 845 percent in Q3 FY25 compared to Rs 1.05 crore in Q3 FY 24

NCLT directs BCCI to submit withdrawal application in dispute with Byju’s

The ongoing legal battle began last year when the NCLT Bengaluru admitted an insolvency petition filed by the BCCI against Think & Learn Private Limited over unpaid dues.

The NCLT bench, consisting of Judicial Member K Biswal and Technical Member Ravichandran Ramaswamy, disposed of the application and instructed BCCI to submit the withdrawal request to the company’s Committee of Creditors (CoC).

Varun Beverages reports 24.7% YoY increase in revenue in 2024; expands international footprint

The company plans to deepen market penetration, continue expanding its manufacturing and distribution capabilities, and invest in technology and sustainability initiatives.

For the Q4 2024, VBL posted a 38.3% YoY growth in revenue, reaching Rs 3,688 crore.