Clients, creativity, talent and compensation – independent ad firms’ founders unpack what makes indies tick in today’s hyper-fragmented ad landscape and what gives independent agencies an edge over the big networks?
Category: Brand Marketing
Akash Ambani says companies will have to embrace AI or their future is very bleak
Reliance Jio Infocomm Chairman discusses AI-led transformation, calls for investment in AI infrastructure.
‘We are in the era of AI-led innovation’: Meta’s Arun Srinivas
Arun Srinivas, Director Global Business Group, Meta, highlights AI’s transformative power in advertising and business.
Microsoft to shut down Skype in May 2025, netizens say ‘end of an era’
Existing Skype users can effortlessly shift to Microsoft Teams without any disruptions. By using their current login credentials, they can access Teams seamlessly, with all messages, group chats, and contacts automatically carried over.
Brand Origins: The tiny music revolution ‘Walkman’ that changed how we listen
What’s the first cassette you ever played in a Walkman?
Efforts are on to reach more and more smaller advertisers: ISA Chairman Sunil Kataria
Sunil Kataria emphasizes the need for responsible AI usage in advertising as ISA moves to support smaller advertisers and embrace digital transformation.
‘AI is fuelling innovation, accelerating knowledge, and creating new opportunities’: Google India MD Roma Datta Chobey
Google India MD highlights AI’s transformative role in reshaping business strategies and customer engagement.
HUL’s Rohit Jawa explains AgenticAI and AI’s unprecedented impact on businesses
At the ISA CEO Conference 2025, HUL’s Rohit Jawa explored how AI is reshaping industries and offered insights into the future of marketing and business in India.
Unified measurement is a work in progress, will take its own time, says ISA Chairman Sunil Kataria
The ISA, along with other industry bodies, continues to explore solutions, but for now, the road to standardization remains a work in progress.
Kotak Life and Kaun Banega Crorepati (KBC) celebrate their 25-year milestone with a strategic association
This collaboration features in KBC’s silver jubilee season.