Brand Marketing – Page 15

Tips Music reports 21% YoY profit growth in Q2 FY25 amid strong digital ad surge

Tips Music said that digital advertising has been a key driver of the Indian music industry

During the first half of the current fiscal year, Tips profit rose Rs 91.7 crore, registering a 37 percent increase year-on-year. In 1H FY2024, the music company reported a profit of Rs 66.8 crore

Temasek to acquire 20-25% stake in Rebel Foods for $200 million: Report

tarted in 2011, Rebel Foods bagged the unicorn title in 2021

Rebel Foods is among the list of companies that are planning to launch an Initial Public Offering (IPO) in the next 12-18 months. It owns 11 cloud kitchen brands like Faasos, Behrouz Biryani, and Oven Story.

Gopal Snacks targets 15% growth in FY25, CFO eyes bright outlook for wafer biz

Gopal Snacks' net profit rose 6.17% to Rs 28.89 crore in the quarter ended September 2024 as against Rs 27.21 crore during the previous quarter ended September 2023.

Gopal Snacks’ annual run rate from wafers is close to Rs 200 crore and expressed confidence that it would grow in the range of 25-30 percent year-on-year

Hyundai Motor India accelerates in SUV market, eyes growth with IPO, EV expansion: COO Tarun Garg

Hyundai's SUVs accounted for 67 percent of the company's sales from January to September 2024.

Hyundai’s SUVs accounted for 67 percent of the company’s sales from January to September 2024

Gen Z: The $2 trillion force reshaping India’s consumer landscape

With a collective spending power currently at $860 billion, they account for an impressive 43% of India's total consumption. (Image source: zyanya-bmo via Unsplash) )

With 377 million individuals, Gen Z emerges as India’s largest generation, wielding significant purchasing power that demands attention from brands and marketers. A new report from Snap Inc. and Boston Consulting Group reveals insights into their spending behaviours and the transformative impact on the Indian economy.

Meesho joins Paytm’s soundbox ad network for consumer engagement

While the company's overall revenue from operations declined by 34% year-on-year to Rs 1,659 crore, it saw a slight increase from the Rs 1,501 crore reported in the previous quarter.

Paytm soundbox ads can be customized for different geographies and support 11 languages, including English, Hindi, Kannada, Telugu, Tamil, Malayalam, Punjabi, Marathi, Gujarati, Bengali, and Odia

DB Corp reports 2% revenue growth in H1 FY25, digital user base soars to 19.5 million

DB Corp's ad revenue grew by 1 percent to Rs 829 crore in 1H FY25 .(Representational image via Unsplash)

DB Corp Limited posted advertisement revenue CAGR growth of 20 percent since FY2021. The revenue increased from Rs 1008 crore in fiscal year 2021 to Rs 1,752 crore in FY24

Mother Dairy signs up as official ‘Dairy Partner’ for Pro Kabaddi League 2024

The 2024 Season will feature a total of 12 teams competing for this year’s title. The league is scheduled to kickstart from October 18, 2024, with series of matches in Hyderabad, followed by Noida and Pune. (Image source: Agro Spectrum India)

As part of this collaboration, Mother Dairy will be actively involved throughout the season, engaging with fans and consumers through various initiatives and promotional activities.

‘It’s Hyundai, Like Sunday’: A Super Bowl lesson in pronunciation

In the ad, actor Jeff Bridges introduced audiences to the Hyundai Genesis, which had then been crowned the 2009 North American Car of the Year. (Image source: YouTube)

Hyundai’s ads voiced by actor Jeff Bridges tackled the all-too-common mispronunciation of the brand. With a catchy twist, it clarified that it’s “Hyundai, as in Sunday”.

Back to traditions: Dry fruit, the evergreen choice for gifting in festive seasons

Vimmi Sud, Director at VSD Foods Private Limited

Vimmi Sud, Director at VS Dryfruit Mart told Storyboard18 told Storyboard18 that corporates also prefer gifting products that are both healthy and wholesome. She added that companies look at options like mithai (sweets) and chocolates but eventually land on tried, tested and traditional options for gifting