Brand Marketing – Page 16

Paytm partners with Perplexity to bring AI-powered search to millions in India

As India's digital economy grows, the demand for instant and reliable information to support informed decision-making is increasing—whether for managing finances, exploring market trends, or making daily choices.

Paytm is addressing this by integrating AI-powered search into the Paytm app, allowing users to ask everyday questions.

Swiggy moves into new office in Gurgaon’s One Horizon Centre

The announcement was made by Surendhar Kumar, Head of Administration and Procurement at Swiggy, via a LinkedIn post.

The One Horizon Centre houses a range of several technology firms, startups, and venture capital companies, including Apple India, Samsung India, Uber India, Z47 (formerly Matrix Partners India), Elevation Capital, and Noise.

Chai Point likely to debut in stock market, aims for IPO in 2026

Chai Point eyes expansion, aims to open 20 stores a month

Chai Point opened its first outlet in Koramangala in Bengaluru in 2010. Today, the firm sells over 9,00,000 cups of brewed tea

Why are brands betting on indie agencies over established giants?

While the shift to indie agencies is significant, some argue that legacy agencies continue to offer advantages that cannot be easily replaced. (Image source: Unsplash)

The biggest advantage of working directly with CXOs and founders is the ability to bypass indecisiveness and hierarchical delays, which often stifle creativity

Delhi HC refuses urgent hearing on DeepSeek ban petition

In its ruling, the court noted that DeepSeek—as well as a host of similar platforms—is readily accessible online. The bench cautioned the petitioner's counsel, remarking that if he perceives DeepSeek as harmful, he need not use it.

PIL filed by Advocate Bhavna Sharma seeking to enforce a ban on the Chinese AI model DeepSeek dismissed as the court questions the urgency of the plea.

Asian Paints unveils new sonic identity by BrandMusiq

Ashish Choksi began his career with Asian Paints in 1992.

The sonic identity was unveiled through a collaboration with Norwegian urban dance group Quick Style.

X rolls out Grok AI-powered tools for ad creation and campaign analysis

X's updates arrive along side other recent platform enhancements, including an integration with Shopify and an upcoming Quick Promote feature aimed at simplifying the process of boosting posts. (Image: YouTube)

Platform introduces ‘Prefill with Grok’ and ‘Analyze Campaign with Grok’ to streamline ad creation and performance review.

Flipkart’s super.money acquires BharatX to bolster credit offerings

The acquisition is aimed at enhancing the app's Buy Now Pay Later (BNPL) offerings and broadening its credit-on-UPI offerings. (Image: Easebuzz)

Flipkart Group’s payments-focused UPI app strengthens its digital finance ecosystem with a strategic acquisition aimed at expanding checkout financing solutions.

Zomato infuses Rs 1,500 crore into Blinkit amid fierce quick-commerce race

According to a regulatory filing from the Registrar of Companies (RoC), Blinkit's board approved a special resolution to issue 7,612 equity shares at an issue price of Rs 19,70,181 each, underscoring the company's commitment to scaling up its operations.

Capital injection aims to fuel rapid expansion as market rivals jostle for dominance in India’s swift delivery segment.