AI-generated low-effort and machine-generated content has flooded every social media platform. Whether it’s fabricated travel photos, algorithmically optimized engagement bait, or entirely fake influencer accounts, AI is reshaping the digital landscape at an unprecedented scale.
Category: Brand Marketing
Cool Comeback: Legacy ice-cream maker Dinshaw’s gets a brand makeover, taps into q-comm wave
Although offline channels currently drive nearly 99% of ice cream sales for Dinshaw’s, which recently unveiled its refreshed brand identity, online is expected to contribute at least 10% of revenue within the next two years, says Zervin Rana, Director at Dinshaw’s Dairy Foods. In parallel, the company plans to launch around 20 new parlours and expand its footprint with over 6,000 new outlets this year.
India now leads global digital payments, says Amitabh Kant
“India leads the world in fast payments,” Kant noted. “We handle 50% of global digital transactions. China comes next with 20%.”
Mumbai dethrones Delhi in Uber’s annual Lost and Found Index; Hyderabad becomes most mindful city
Delhi, which had held the top spot for two consecutive years, now sits at number two. Meanwhile, Pune climbed two places to third, Bangalore dropped to fourth and Kolkata entered the top five for the first time. While several metro cities competed for forgetfulness, Hyderabad stood out as the least forgetful city among India’s major urban hubs — a notable win for the City of Pearls.
Sunny Deol on Indian cinema’s identity crisis: ‘We’re returning to our roots’
Sunny Deol, whose career was recently rejuvenated by the thunderous success of Gadar 2, shared that his return to form felt like his “shop reopened”.
WATCH: Filmmaker Nitesh Tiwari, Adarsh Atal, Shriram Iyer on working with ‘secure’ actors for Dream11 ads
“The actors were completely invested,” Tiwari said in a discussion at Storyboard18 Global Pioneers Summit. “They were secure enough to laugh at themselves, and that brought a lot of authenticity to the performance.”
Microsoft sacks two employees for protesting at 50th anniversary event
The protests add to the growing wave of employee-led activism in the tech industry regarding corporate involvement in defence and international conflicts.
Dettol maker sues dermatologist and influencers over ‘defamatory’ podcast claims
In court, Reckitt’s legal counsel stressed that Dettol has been a licensed antiseptic for skin use in India since 1936 and qualifies as a drug under Indian law.
UnderNeat by Kusha Kapila: Can creator-led brands go the distance?
Influencer-led brands are no longer a novelty. The question is whether they can evolve into enduring businesses – or remain extensions of internet fame.
Gameskraft invests Rs 21.7 crores in social gaming and live streaming platform Eloelo
Play Ventures is contributing the largest chunk with Rs 34.7 crore, followed by Gameskraft Technologies with Rs 21.7 crore, Kalaari Capital (Rs 13 crore) and WestBridge Capital (Rs 8.7 crore).