Brand Marketing – Page 16

From Pushpa swag to IPL drip, India’s growing craze for merchandise

A report by Maximize Market Research valued India’s sports merchandising market at $673.34 million in 2022, projecting growth to $1.93 billion by 2029, at a CAGR of 16.2% from 2023 to 2029.

Experts estimate L&M sales in India at approximately $2 billion this year, compared to $356 billion globally. L&M industry grew by 4.6% in 2023 and is projected to maintain a healthy CAGR of 4.5% through to 2032.

Vishal Mega Mart’s focus on building strong brands, enhancing customer loyalty to drive growth

Vishal Mega Mart IPO opens for public subscription from December 11 to 13, set at Rs 74 to Rs 78 per share

Vishal Mega Mart’s 19 brands recorded sales exceeding Rs 100 crore each in FY 24, with six brands recording sales exceeding Rs 500 crore each

Three global bidders enter the fray for Haldiram following Alpha Wave’s $1.5 bn-plus offer

The family has been merging its Delhi and Nagpur factions through a National Company Law Tribunal-approved process, which last received clearance from the Competition Commission of India in April 2023.

Alpha Wave joins Blackstone- and Bain-led consortiums in race for 15-20% stake; potential $1.3-$2.2 billion deal would be among India’s largest private-equity transactions.

Starbucks empty promises of recycling? US investigation reveals the truth

Although cups bear the recycling symbol, only about 9% of MRFs can handle Starbucks’ No. 5 polypropylene cups at all, and few buyers exist for this particular plastic feedstock.

A recent probe reveals that most plastic cups from Starbucks, despite eco-friendly claims, aren’t being recycled—but rather incinerated, sent to landfills, or processed at waste transfer stations.

Mondelez International eyes US chocolate maker Hershey in potential $50 billion deal

Mondelez, known for products like Oreo cookies, Ritz crackers, and Toblerone chocolates, is keen on expanding its footprint in the chocolate, biscuits, and baked snacks markets.

The move would create a food powerhouse with a combined revenue of nearly $50 billion, consolidating Mondelez’s diverse portfolio with Hershey’s iconic chocolate and candy brands.

90% of our ads rank in the top quartile of FMCG advertising: Colgate’s Prabha Narasimhan

Stills from a Colgate ad campaign highlighting the functional benefit of Colgate Visible White toothpaste through a series of humorous scenarios.

Narasimhan also emphasized that Colgate’s advertising strategy plays a critical role in driving its topline growth.

Zomato enhances food discovery with ‘Recommendations from Friends’ feature

Zomato has launched a new feature, 'Recommendations from Friends', to help users discover restaurants and dishes based on personalized suggestions from their friends

Customers can edit recommendations, or even turn them off entirely from the ‘Manage recommendations’ option in the profile page

Rajiv Bajaj celebrates Chetak’s success; says ‘Ola to Ola hai, Chetak to Shola hai’

Bajaj highlighted three key milestones in the company’s journey, that is, technological advancement, global expansion, sustainability and green energy

Ola Electric had led the electric vehicle (EV) market in India until November 2024, but Bajaj Auto and TVS Motor Company have been narrowing the gap.

Mall vacancy levels down to 8.3% in H1 2024 amid robust leasing: Anarock

The retail sector’s unprecedented growth amid favourable economic factors and rising affluence has translated into mall space leasing in H1 2024

Retailers and brands continue to prefer smaller spaces as nearly 70% of the leases were for spaces admeasuring up to 2,500 Sq ft.

GCPL’s Q3 FY25 outlook: Flattish growth, margin pressure amid inflationary environment

Godrej Consumer Products Limited (GCPL) has expected a flattish UVG and mid-single-digit growth in the Q3

The GCPL management said it would remain focused on navigating the near-term challenges while maintaining strategic investments for long-term growth as these negative trends are likely to persist for a few months.