Category: Brand Marketing

Mumbai dethrones Delhi in Uber’s annual Lost and Found Index; Hyderabad becomes most mindful city

Red-colored items were the most frequently forgotten, followed by blue and yellow.

Delhi, which had held the top spot for two consecutive years, now sits at number two. Meanwhile, Pune climbed two places to third, Bangalore dropped to fourth and Kolkata entered the top five for the first time. While several metro cities competed for forgetfulness, Hyderabad stood out as the least forgetful city among India’s major urban hubs — a notable win for the City of Pearls.

WATCH: Filmmaker Nitesh Tiwari, Adarsh Atal, Shriram Iyer on working with ‘secure’ actors for Dream11 ads

Many consider the Dream11 ad a playful, nostalgia-infused battle of team-building. Beyond its script and entertainment value, the campaign is also drawing attention for its massive production scale.

“The actors were completely invested,” Tiwari said in a discussion at Storyboard18 Global Pioneers Summit. “They were secure enough to laugh at themselves, and that brought a lot of authenticity to the performance.”

UnderNeat by Kusha Kapila: Can creator-led brands go the distance?

Ramya Ramachandran, Founder of Whoppl, sees creator-led launches like Kapila’s as shaping a new kind of brand-building. What sets them apart, she says, is how naturally the journey unfolds. “Kusha started this back in December by addressing what people wear under their clothes. Three months later, it became her brand.” (Image source: Moneycontrol)

Influencer-led brands are no longer a novelty. The question is whether they can evolve into enduring businesses – or remain extensions of internet fame.

Gameskraft invests Rs 21.7 crores in social gaming and live streaming platform Eloelo

As per shareholding data post-investment, Play Ventures will hold 3.38%, Countryside Ventures 4.46%, Gameskraft Technologies 2.12%, and Kalaari Capital 6.35% of the company.

Play Ventures is contributing the largest chunk with Rs 34.7 crore, followed by Gameskraft Technologies with Rs 21.7 crore, Kalaari Capital (Rs 13 crore) and WestBridge Capital (Rs 8.7 crore).