Category: Brand Marketing

Have banks lost the customer-service plot?

According to report by Accenture, 36 per cent of banking customers who fell victim to cybercrime reported a loss of trust in their bank. Among these customers, 65 per cent expressed willingness to switch to another financial institution. (Image source: Moneycontrol)

Is it a wake-up call for banks as cyber scams and frauds are at an all-time high?

Mahindra Logistics unveils its new brand identity

Rampraveen Swaminathan, CEO & MD, Mahindra Logistics Ltd., said, “Our new identity is a reflection of our vision in our actions. It honours our past, celebrates our present and embodies our vision for the future. At the heart of this new brand identity lies the collective strength and growth of our employees, driving us to push boundaries and deliver agile, technologically advanced, sustainable, and future-ready end-to- end logistics solutions for our customers."

It symbolizes the company’s deep association with customers, focussing on building customised solutions integrating all stages of the supply chain. The icon represents the unification of diverse services and solutions, with a sharp focus on technology, sustainability, and robust operating systems.

Licious acquires My Chicken and More for Rs 200 crore in strategic expansion move

In terms of competition, Licious primarily faces competition from Amazon-backed FreshToHome, which has raised around $290 million.

Bengaluru-based meat and seafood startup Licious, backed by Temasek, has made a strategic move to acquire My Chicken and More for Rs 150-200 crore, enhancing its offline presence in the competitive meat market. This acquisition is a key part of Licious’s strategy to tap into the growing customer base that prefers physical stores.

CCPA directs Ola to offer consumer choice in refund mode and enhance transparency

The CCPA’s notice, issued in response to allegations of service deficiencies and potential consumer rights violations, followed a flood of complaints on the National Consumer Helpline related to service delays and refund issues.

New consumer-centric changes include the option of refunds via bank accounts or coupons and improved transparency in Auto ride invoicing.

Breaking: Rainmaker Consults bags Jamba’s media and creative mandate

Rainmaker Consults, which will be handling Jamba's PR, creative and media mandate (both on digital and traditional channels), is a strategic PR and marketing communications agency based in Mumbai.

The American quick-service restaurant debuted in the Indian market this week. Rainmaker Consults services brands like ITC, Courtyard by Marriott, Neuma and One8 Commune.