Brand Marketing – Page 16

Is your favourite influencer real? The blurring lines of authenticity in the age of AI

The real question isn’t whether brands or influencers will adopt AI—they already have. The question is: Will audiences care? (Image Source: Unsplash)

AI-generated low-effort and machine-generated content has flooded every social media platform. Whether it’s fabricated travel photos, algorithmically optimized engagement bait, or entirely fake influencer accounts, AI is reshaping the digital landscape at an unprecedented scale.

Cool Comeback: Legacy ice-cream maker Dinshaw’s gets a brand makeover, taps into q-comm wave

"We have maintained a steady growth of 10% in the last few years. In FY 26, we will aim for 25% or more. The long-term plan will always be to grow at a CAGR of 20% minimum," shares Zervin Rana, Director at Dinshaw’s Dairy Food.

Although offline channels currently drive nearly 99% of ice cream sales for Dinshaw’s, which recently unveiled its refreshed brand identity, online is expected to contribute at least 10% of revenue within the next two years, says Zervin Rana, Director at Dinshaw’s Dairy Foods. In parallel, the company plans to launch around 20 new parlours and expand its footprint with over 6,000 new outlets this year.

India now leads global digital payments, says Amitabh Kant

“India leads the world in fast payments,” Kant noted. “We handle 50% of global digital transactions. China comes next with 20%.”

Mumbai dethrones Delhi in Uber’s annual Lost and Found Index; Hyderabad becomes most mindful city

Red-colored items were the most frequently forgotten, followed by blue and yellow.

Delhi, which had held the top spot for two consecutive years, now sits at number two. Meanwhile, Pune climbed two places to third, Bangalore dropped to fourth and Kolkata entered the top five for the first time. While several metro cities competed for forgetfulness, Hyderabad stood out as the least forgetful city among India’s major urban hubs — a notable win for the City of Pearls.

Sunny Deol on Indian cinema’s identity crisis: ‘We’re returning to our roots’

Sunny Deol also spoke about the Punjab of his youth, a place that remains vividly alive in his memory.

Sunny Deol, whose career was recently rejuvenated by the thunderous success of Gadar 2, shared that his return to form felt like his “shop reopened”.

WATCH: Filmmaker Nitesh Tiwari, Adarsh Atal, Shriram Iyer on working with ‘secure’ actors for Dream11 ads

Many consider the Dream11 ad a playful, nostalgia-infused battle of team-building. Beyond its script and entertainment value, the campaign is also drawing attention for its massive production scale.

“The actors were completely invested,” Tiwari said in a discussion at Storyboard18 Global Pioneers Summit. “They were secure enough to laugh at themselves, and that brought a lot of authenticity to the performance.”

Dettol maker sues dermatologist and influencers over ‘defamatory’ podcast claims

Senior Advocate Chander M Lall, representing Reckitt, strongly rebutted the statements made in the podcast about Dettol.

In court, Reckitt’s legal counsel stressed that Dettol has been a licensed antiseptic for skin use in India since 1936 and qualifies as a drug under Indian law.

UnderNeat by Kusha Kapila: Can creator-led brands go the distance?

Ramya Ramachandran, Founder of Whoppl, sees creator-led launches like Kapila’s as shaping a new kind of brand-building. What sets them apart, she says, is how naturally the journey unfolds. “Kusha started this back in December by addressing what people wear under their clothes. Three months later, it became her brand.” (Image source: Moneycontrol)

Influencer-led brands are no longer a novelty. The question is whether they can evolve into enduring businesses – or remain extensions of internet fame.

Gameskraft invests Rs 21.7 crores in social gaming and live streaming platform Eloelo

As per shareholding data post-investment, Play Ventures will hold 3.38%, Countryside Ventures 4.46%, Gameskraft Technologies 2.12%, and Kalaari Capital 6.35% of the company.

Play Ventures is contributing the largest chunk with Rs 34.7 crore, followed by Gameskraft Technologies with Rs 21.7 crore, Kalaari Capital (Rs 13 crore) and WestBridge Capital (Rs 8.7 crore).