Brand Marketing – Page 17

Kotak Life and Kaun Banega Crorepati (KBC) celebrate their 25-year milestone with a strategic association

"Amitabh Bachchan should continue till he can” was the response of as much as 42% of the respondents surveyed, as per the IIHB and Rediffusion’s Red Lab report.

This collaboration features in KBC’s silver jubilee season.

P&G’s GenAI model ChatPG enables simplification and communication: Kumar Venkatasubramanian

"ChatPG has become a massive enabler, not just of simplification, but also of effective communication within the organization," Kumar Venkatasubramanian remarked.

P&G India CEO Kumar Venkatasubramanian highlighted the company’s cutting-edge advancements in technology, discussing on ChatPG, AI-driven consumer engagement, and supply chain innovation.

CMO Sai Narayan on how PolicyBazaar leveraged AI for customer engagement

PolicyBazaar's Chief Marketing Officer Sai Narayan at Storyboard18's DNPA Conclave

During the Storyboard18 DNPA Conclave, PolicyBazaar’s CMO Sai Narayan shared details about how the ‘AskPB’ idea was generated– company’s chatbot for users inquiring about insurance-related information

Dabur India’s Rajiv Dubey explains how honey regained consumer trust with AI

Rajiv Dubey, Dabur India's VP in Marketing

‘Dabur India is placing significant emphasis on AI technology, including research demand forecasting, marketing, advertising, and optimizing spending,’ says Dabur India’s VP in Marketing, Rajiv Dubey

Google’s job cuts continue with latest layoffs in cloud division: Report

The deal follows earlier reports that Google had attempted to buy Wiz for $23 billion in 2023, but the startup declined the offer, opting instead to pursue an initial public offering (IPO).

In January this year, Google employees from the US and Canada signed an internal petition voicing concerns about the frequent rounds of layoffs

Paytm partners with Perplexity to bring AI-powered search to millions in India

As India's digital economy grows, the demand for instant and reliable information to support informed decision-making is increasing—whether for managing finances, exploring market trends, or making daily choices.

Paytm is addressing this by integrating AI-powered search into the Paytm app, allowing users to ask everyday questions.

Swiggy moves into new office in Gurgaon’s One Horizon Centre

The announcement was made by Surendhar Kumar, Head of Administration and Procurement at Swiggy, via a LinkedIn post.

The One Horizon Centre houses a range of several technology firms, startups, and venture capital companies, including Apple India, Samsung India, Uber India, Z47 (formerly Matrix Partners India), Elevation Capital, and Noise.

Chai Point likely to debut in stock market, aims for IPO in 2026

Chai Point eyes expansion, aims to open 20 stores a month

Chai Point opened its first outlet in Koramangala in Bengaluru in 2010. Today, the firm sells over 9,00,000 cups of brewed tea

Why are brands betting on indie agencies over established giants?

While the shift to indie agencies is significant, some argue that legacy agencies continue to offer advantages that cannot be easily replaced. (Image source: Unsplash)

The biggest advantage of working directly with CXOs and founders is the ability to bypass indecisiveness and hierarchical delays, which often stifle creativity