Brand Marketing – Page 17

Zomato enhances food discovery with ‘Recommendations from Friends’ feature

Zomato has launched a new feature, 'Recommendations from Friends', to help users discover restaurants and dishes based on personalized suggestions from their friends

Customers can edit recommendations, or even turn them off entirely from the ‘Manage recommendations’ option in the profile page

Rajiv Bajaj celebrates Chetak’s success; says ‘Ola to Ola hai, Chetak to Shola hai’

Bajaj highlighted three key milestones in the company’s journey, that is, technological advancement, global expansion, sustainability and green energy

Ola Electric had led the electric vehicle (EV) market in India until November 2024, but Bajaj Auto and TVS Motor Company have been narrowing the gap.

Mall vacancy levels down to 8.3% in H1 2024 amid robust leasing: Anarock

The retail sector’s unprecedented growth amid favourable economic factors and rising affluence has translated into mall space leasing in H1 2024

Retailers and brands continue to prefer smaller spaces as nearly 70% of the leases were for spaces admeasuring up to 2,500 Sq ft.

GCPL’s Q3 FY25 outlook: Flattish growth, margin pressure amid inflationary environment

Godrej Consumer Products Limited (GCPL) has expected a flattish UVG and mid-single-digit growth in the Q3

The GCPL management said it would remain focused on navigating the near-term challenges while maintaining strategic investments for long-term growth as these negative trends are likely to persist for a few months.

Mahindra renames ‘BE 6E’ to ‘BE 6’ amidst trademark dispute with IndiGo

While M&M has opted for this change, the company has affirmed its intention to continue challenging IndiGo's claim to the '6E' trademark in court. (Image Source: CarDekho)

The legal dispute between Mahindra & Mahindra (M&M) and InterGlobe Aviation, the parent company of IndiGo Airlines, escalated after InterGlobe alleged that M&M’s newly launched electric SUV, ‘BE 6E’, infringed upon IndiGo’s well-known ‘6E’ trademark.

‘Don’t want to go down the Byju’s path, want to stay afloat,’ Aakash tells NCLAT amid shareholding dispute

The company emphasised that the proposed change was necessary to raise capital without taking on more debt. Aakash's counsel stressed that this move was essential for the company's financial health, particularly as it had over 10,000 employees and 3 lakh students. (Image Source: Edufever.in)

The statement came as part of Aakash’s plea challenging the NCLT order, which had halted the company’s attempt to amend the AoA.

Gen Z leads consumer spending in India’s youthful market: Dentsu-PhonePe Report

The millennial and Gen Z cohorts, in particular, are influencing market dynamics, creating a highly tech-savvy and trend-driven environment.

India’s demographic diversity is reshaping the consumer landscape, with Gen Z driving trends in food, beverages, and retail, while Gen X focuses on financial services, healthcare, and agriculture, according to a new report by Dentsu and PhonePe.

Perplexity AI expands publisher partnerships, offers ad revenue to media brands

Since the program's public launch in July, Perplexity has received considerable interest from publishers worldwide, with more than 100 reaching out to learn about the potential benefits of the initiative.

The growing network includes partners from the UK, Japan, Spain, and Latin America, enhancing global reach and content diversity.

After Hyundai announced price hike, now Maruti says it will increase car prices by 4%

Maruti Suzuki was the leading advertiser in print last year as well.

Every year in January, automakers hike prices.

Trademark victory for Metro Brands: Court orders injunction against infringing company

The case arose when Metro Brands Ltd. filed a lawsuit accusing Nice Shoes LLP of using the confusingly similar mark “DESIMOCHI” on their website, which sells various products, including footwear. Metro Brands argued that this use was likely to mislead consumers and damage the reputation of its long-established “Mochi” brand, which has been recognized in India since 1977. (Image Source: Mochi Shoes)

In its ruling, the Court emphasized that the addition of the prefix “DESI” to “Mochi” did not eliminate the confusion between the two marks. The Court granted Metro Brands an interim injunction, restraining Nice Shoes from using “DESIMOCHI” and ordering the transfer of the domain “www.desimochi.com” to Metro Brands.