Category: Brand Marketing

Quick commerce surges to dominate e-grocery market, accounting for 70-75% of orders: Report

As the express logistics sector evolves, leading e-commerce companies are adapting their strategies to keep pace with demand.

Quick commerce has transformed the online grocery market, now accounting for 70-75% of total e-grocery orders—an impressive jump from 35% in 2022. This surge is driven by efficient execution, rising consumer incomes, a broader product selection, and increasing demand for convenience.

South Korea’s Kia denies endorsing anti-Musk ad campaign as protests against Tesla surge

The controversial ad, which appeared on Kia Norway's social media accounts, showcased the company's new EV3 electric car with a message implying dissatisfaction with Musk's recent political activities.

The automaker clarifies that the controversial advertisement was a local initiative and not approved by Kia Corporation.

Nainital Consumer Commission directs Levi Strauss India to pay Rs 32,799 to customer

The order also stipulated that if Levi’s fails to comply within 45 days, it will be liable to pay 8% simple interest per annum on the refund amount from the date the complaint was filed.

The Commission directed Levi’s to refund Rs 2,299 to Yadav upon the return of the defective jeans and to compensate Yadav with Rs 15,500, equivalent to 50% of the bag’s market value.

Airtel partners with SpaceX to bring Starlink internet to India

Expanding Internet Access – Starlink will help connect remote communities, schools, and healthcare centres, especially in areas with limited or no internet connectivity.

According to Airtel’s filing, the collaboration will explore ways Starlink can complement and enhance Airtel’s existing broadband services, helping to improve network reach, particularly in rural and remote areas.

IPL ad ban: Experts slam Health Ministry’s call for an ad ban on tobacco, alcohol, including surrogate ads

Experts argue that the move is not only legally questionable but also economically damaging, demonstrating a lack of regulatory foresight.

Health Ministry’s latest diktat paints all forms of such marketing with the same brush, failing to distinguish between genuine brand extensions and misleading and surrogate advertisements.

Nissan appoints Ivan Espinosa as CEO amid leadership shake-up

Ivan Espinosa's appointment comes less than a year after he assumed his current role as Chief Planning Officer in April 2024, a position he took as part of a corporate shake-up aimed at accelerating Nissan’s shift to electric vehicles (EVs).

Ivan Espinosa to succeed Makoto Uchida as latter struggles with performance and failed Honda talks.