Category: Brand Marketing

Trademark victory for Metro Brands: Court orders injunction against infringing company

The case arose when Metro Brands Ltd. filed a lawsuit accusing Nice Shoes LLP of using the confusingly similar mark “DESIMOCHI” on their website, which sells various products, including footwear. Metro Brands argued that this use was likely to mislead consumers and damage the reputation of its long-established “Mochi” brand, which has been recognized in India since 1977. (Image Source: Mochi Shoes)

In its ruling, the Court emphasized that the addition of the prefix “DESI” to “Mochi” did not eliminate the confusion between the two marks. The Court granted Metro Brands an interim injunction, restraining Nice Shoes from using “DESIMOCHI” and ordering the transfer of the domain “www.desimochi.com” to Metro Brands.

Tata Starbucks eyes growth through innovation in food, beverages, and store formats

On the beverage front, Tata Starbucks has introduced Indian flavors and Gen Z-friendly options like colorful, non-dairy refreshers to appeal to younger consumers seeking lighter drinks. (Image Source: Unsplash)

With a current presence of approximately 460 stores across 75 cities, Tata Starbucks remains committed to its medium-term goal of reaching 1,000 stores.

Rural India surges online: E-comm deliveries up 64%, gaming platforms triple, says report

In the past year, Meesho's Project Vishwas prevented over 22 million fraudulent transactions, blocked 7.7 million scam attempts, and reduced lottery fraud by 75%.

While Gen Z remains a key target consumer segment for many brands, Kantar warns against broad generalizations as this demographic is highly diverse, and their motivations cannot be fully understood through simplistic or algorithm-driven personalization.

620 mn viewers, 92,000 ads, $76 mn revenue: Inside India’s sports marketing boom

90% of Indian consumers engage with sports digitally, with cricket-related videos amassing over 50 billion views on YouTube in a single year, the report highlights.

The 60% jump in franchise fees in 2023 emphasizes how lucrative sports advertising has become, as per a report jointly published by Deloitte and Google.

Hyundai to hike car prices from Jan 1

The price hike will be done across all MY25 models, such as Tuscon and i30 Sedan, up to Rs 25,000 from next year

According to Hyundai Motor India Limited, the price hike will be done across all MY25 models, such as Tuscon and i30 Sedan, up to Rs 25,000 from next year.

Mahindra & Mahindra in talks with IndiGo to resolve trademark dispute over ‘6e’

IndiGo, which uses "6e" as its airline designator code, has filed a lawsuit against M&M, alleging trademark infringement and seeking relief from the court's intellectual property division.

Automaker Mahindra claims its ‘BE 6e’ electric SUV branding differs fundamentally from IndiGo’s ‘6E’ airline designator, aiming to eliminate confusion.