Category: Brand Marketing

Mahindra & Mahindra in talks with IndiGo to resolve trademark dispute over ‘6e’

IndiGo, which uses "6e" as its airline designator code, has filed a lawsuit against M&M, alleging trademark infringement and seeking relief from the court's intellectual property division.

Automaker Mahindra claims its ‘BE 6e’ electric SUV branding differs fundamentally from IndiGo’s ‘6E’ airline designator, aiming to eliminate confusion.

OMG’s Fuse launches in India; Jigar Rambhia to lead the global sport and entertainment agency

Rambhia added: “The momentum in sports in India is at an exciting juncture and we’re fully equipped to capitalise on this to drive effective partnerships for brands. Sport has increasingly become a vital part of India's cultural fabric, and with Fuse, we are strategically positioned to help brands harness the power of this medium to drive deeper connections with audiences across the market.”

Jigar Rambhia previously held the position of Chief Operating Officer of Sporjo – a sports industry consultancy. Prior to this, he spent 16 years at Wavemaker and worked across agencies including TME (Rediffusion Y&R) and Madison Communications.

Delhi High Court blocks Spread Home from using Louis Vuitton trademarks on home goods

In response to Louis Vuitton's lawsuit, Spread Home argued that, while they may have previously sold products with the flower monogram, they had discontinued these items some time ago.

Louis Vuitton emphasized that these monogram flower marks are a crucial part of their product identity. They expressed concern that Spread Home’s use of these marks could mislead consumers into believing there is an association between the two companies.

Unilever strikes new partnership to investigate alternative raw materials in cleansing products

The goal of this technology for Unilever is to reduce its reliance on petrochemical-based ingredients, and it is expected to be the first time a biomass crop will be optimised to produce the plant-based oil, which if successfully grown at scale, will be used as an ingredient in consumer goods products.

The ultimate ambition of Unilever’s partnership with Nufarm is to optimise and cultivate the new crop, which when grown at scale, could contribute to Unilever’s greenhouse gas (GHG) emission reduction ambitions.

IndiGo-Mahindra ‘battle’ for 6E explained: A look at existing laws applicable to current dispute

While M&M has opted for this change, the company has affirmed its intention to continue challenging IndiGo's claim to the '6E' trademark in court. (Image Source: CarDekho)

The dispute concerns IndiGo’s trademark “6E,” registered under Classes 39, 16, 9, and 35, primarily for airline services, transport, and advertising, and Mahindra’s use of “BE 6e” under Class 12 for vehicles, including electric cars.

HUL rides e-commerce wave, 30% growth in 3 years: Motilal Oswal

HUL is leveraging strategic partnerships with washing machine manufacturers and employing channel-specific innovations across Modern Trade, General Trade, and E-commerce to accelerate adoption and further expand market share.

Strategic divestments, such as Pureit and the ice cream business, and digital-led investments (40% of media spending) are expected to enhance operational agility.

Shorts falling short?: YouTube plays catch-up with ad blitz for its short video feature

An analyst in the IoT space added, “The premiumization trend in the country has reduced the effectiveness of ‘spray and pray’ advertising on digital formats.

YouTube is playing catch-up with an aggressive ad blitz for Shorts, targeting brands. Will it be able to reel in advertisers? Big tech companies are also facing competition from homegrown Short Format Video (SFV) platforms taking away brands’ attention and budgets.