Brand Marketing – Page 20

‘Make our best brand travel fast’: Unilever’s new CEO outlines vision for brand building and market innovation

Fernando Fernandez, new Unilever CEO

Unilever CEO Fernando Fernandez emphasizes a transformative shift towards premiumisation, influencer-driven marketing, and quick commerce to capture luxury consumers and drive Unilever’s growth.

ICC partners with Unilever’s Rexona and Dove to champion Women’s Cricket

The agreement, which will run until the end of 2027, was unveiled during the criiio cricket festival in Dubai, coinciding with International Women’s Day.

The deal was brokered by Unilever International—Unilever’s global business unit—demonstrating a shared commitment to advancing women’s cricket and promoting inclusivity in sport.

India lifts ICC Champions Trophy 2025: Brands serve up winning tributes

With this win, Rohit Sharma and his squad secured India's third Champions Trophy title and their seventh ICC trophy overall, adding another glorious chapter to the country's cricketing legacy. (Image: Cricbuzz)

From heartfelt congratulations to witty creatives, brands go all out to celebrate Team India’s historic win.

Ajay Devgn launches AI company called ‘Prismix’ to transform storytelling

Prismix is a leading AI-powered media company specialising in generative AI storytelling.

Ajay Devgn’s new AI venture, Prismix, aims to revolutionise storytelling with generative AI technology for filmmakers and creators.

India will be the engine of growth, says CEO Jagrut Kotecha as PepsiCo bets big on India

PepsiCo plans to double its revenue in India within the next five years, recognizing the country as a crucial market. To achieve this, the company is making bold investments to expand its capacity, according to Jagrut Kotecha, CEO of PepsiCo India & South Asia.

India is an anchor market for Unilever, says newly appointed chief executive Fernando Fernandez

Fernando Fernandez, new Unilever CEO, wants to build India as one of his key markets in the future.

Unilever CEO Fernando Fernandez also remarked on the need to rethink brand influence in an era of consumer skepticism. “We need to drive desirability at scale and rethink our marketing systems,” he said.

Mast & Meh Women’s Day Special: Luminous, Vivo, Tanishq – Who Stole the Spotlight?

Take a look at this week’s Mast & Meh to see which ads are performing smoothly and which ones are falling flat!

Find out who made the cut and who got cut in Storyboard18’s weekly picks of the best and most boring ads.

SC grants temporary relief to Pune eatery in ‘Burger King’ trademark dispute

The dispute revolves around Burger King Corporation, which entered the Indian market in 2014, and a Pune-based restaurant that has been using the 'Burger King' name since 2008.

The stay allows the Pune eatery to continue operating under the brand until the High Court delivers its final verdict.

IndiaAI mission marks milestone with launch of AIKosha, compute portal, and key initiatives

Among the key initiatives launched were AIKosha: IndiaAI Datasets Platform, the AI Compute Portal, the AI Competency Framework for Public Sector Officials, iGOT-AI Mission Karmayogi, the IndiaAI Startups Global Acceleration Program with Station F, the IndiaAI Application Development Initiative, and IndiaAI FutureSkills.

Union Minister Ashwini Vaishnaw unveils transformative AI infrastructure to propel India’s AI leadership.

Beverage companies may seek legal relief over April 1 PET bottles mandate

Currently, PET bottles account for about 70% of the beverage packaging market, being more cost-effective than cans and more transport-friendly than glass bottles. (Image: Agro & Food Processing)

Manufacturers push back against April 1 deadline, citing lack of infrastructure and rising costs.