Brand Marketing – Page 20

Mahindra ties up with Gaana for in-car audio experience in new electric SUVs

This collaboration marks a new chapter in automotive innovation, where technology and premium content redefine how music and mobility come together, added the company in a statement. (Image Source: Seeklogo and Google Play)

This collaboration incorporates Dolby Atmos technology into Mahindra’s eSUVs.

Zepto CEO joins work-life balance debate amid allegations of toxic culture

In a major step toward consolidating its fast-growing café business, Zepto Café, the coffee-centric spinoff of Zepto, debuted its own standalone mobile application recently. (Image source: GQ India)

Zepto CEO Aadit Palicha’s irony-laden work-life balance comment stirs debate amid allegations of work culture.

Hero MotoCorp sells 4.60 lakh motorcycles and scooters in 32-day festive period

The company registered an impressive 13% growth compared to the festive season of 2023

During November, Hero MotoCorp continued to witness a positive trend in global business sales as well with a robust double-digit increase of 36%

Swiggy launches new subsidiary in sports and recreational activities; name under process

In total, Swiggy’s delivery partners crisscrossed the nation with a collective travel distance of 1.96 billion kilometers in 2024—equivalent to over 533,000 trips between Kashmir and Kanyakumari.

The subsidiary will also pursue broadcasting and sponsorship rights and promote sports events through different business models.

Varun Alagh increases stake in Honasa Consumer to 31.93%; invests Rs 4.5 Crore

Varun Alagh, Co-Founder of Honasa Consumer Private Limited

Together, Varun and Ghazal Alagh now hold a combined 35% stake in Honasa Consumer

Jaguar’s controversial ad indicates change in a bold and dramatic way, says MD Rawdon Glover

The initial reception from luxury consumers to the Type 00 concept has been positive, according to the company's MD Rawdon Glover.

The upcoming models will focus on luxury buyers and are anticipated to be priced higher than Jaguar’s previous lineup.

Delhi HC bars competitor from labelling Physics Wallah as ‘sasta wallah’

Physics Wallah, founded in 2016 by Alakh Pandey, argued that Scholars Den’s use of the term “sasta wallah” was an attempt to undermine the quality of its services by associating affordability with inferiority.

Initially offering physics lessons for JEE aspirants, Physics Wallah now boasts over 13 million subscribers on YouTube.

Brands go to court in trademark showdowns: India’s 10 legal battles of 2024

According to the World Intellectual Property Organization (WIPO), trademark filings in India increased by 6.1% in 2023.

As brand identities face increasing scrutiny, 2024 witnessed a surge in trademark disputes in India. From airlines to fast-food, these high-profile legal battles underscore the rising importance of intellectual property protection.

Advertising boosts Swiggy’s Instamart take rate, expected to reach 20-22% soon

Swiggy Instamart has 609 dark stores as of September 2024

Swiggy Instamart’s take rate includes fees for platform and enablement services to the merchant partner, advertising revenue from brand partners, and fees charged from users which include delivery fees, convenience, and other charges

IndiGo takes Mahindra Electric to court over use of ‘6E’ in new car brand

In response to the lawsuit, M&M issued a statement expressing its intent to find an amicable resolution, as per reports.

IndiGo secured trademark registration for the term ‘6E Link’ approximately ten years ago, in 2015, under product classes 9, 35, 39, and 16.