Brand Marketing – Page 21

Vivo’s iQOO partners with 6 e-sports teams and 100+ gaming live streamers

The e-Sports teams namely Team Revenant-Xspark, Team Orangutan, Team 8bit, Team Reckoning, Team iQOO SOUL and Team Tamilas will be branded as "iQOOxTeam_Name" across all e-Sports tournaments.

The six e-Sports teams and over 100 gamers will exclusively use the iQOO 13 for six months, offering their feedback to fine-tune the device for e-Sports needs in India.

GroupM and IOAA form task force to drive sustainability in outdoor advertising

This initiative aims to implement eco-friendly practices across the sector, with an ambitious goal to ensure that half of all advertising sites in India use recyclable materials by 2027.

Committee targets 50% recyclable advertising sites by 2027; renewable integration for DOOH.

Black Friday sales surge 17% compared to last year: Report

The survey further reveals that West India experienced the highest sales growth at 8%, while North, South, and East India each recorded a 7% increase.

Beauty, health, and home décor lead the surge; average order value spikes in wearables and furniture categories.

Bombay HC bars Pune eatery from using “Burger King” name amid trademark dispute

The US company, which entered the Indian market in 2014, argued that the Pune eatery’s continued use of the name is damaging its reputation, goodwill, and business.

Court extends injunction until final resolution of trademark infringement case filed by the US fast-food giant.

HCLTech expands telecom expertise with HPE Communications Technology Group acquisition

This follows the announcement the company made in May 2024.

The closure of this deal formally expands HCLTech’s long-standing partnership with HPE.

Delhi High Court protects Dr. Devi Shetty’s personality rights, Narayana Hrudayalaya trademarks

The case highlighted the actions of certain operators of Facebook pages and online platforms accused of sharing doctored videos of Dr. Shetty, falsely attributing unverified health advice and product endorsements to him.

Court issues restraining order to prevent misuse of Dr. Shetty’s name and Narayana Health’s reputation.

Swiggy’s 10-minute delivery service ‘Bolt’ expands to 400+ cities

Bolt operates in partnership with over 40,000 restaurants and Quick Service Restaurants (QSRs), offering customers access to a menu of over 10 lakh items within a 2-kilometer delivery radius.

After its successful launch in October, Swiggy’s Bolt now offers ultra-fast food delivery in over 400 cities, redefining convenience in India’s food delivery landscape.

The silent majority: Why brands need to embrace elderly consumers

A study ASCI conducted with Kantar and Unstereotype Alliance revealed that less than 4% of ads feature older people. (Image via Unsplash)

Senior citizens are rarely seen in dynamic roles and they continue to fill obligatory spaces as hackneyed stereotypes, brand strategists say.

GoM recommends 35% GST on tobacco, aerated drinks: Sources

Indian Sellers Collective has identified five immediate fall-outs which will hurt the business environment.

The Group of Ministers (GoM) set up by the GST Council has proposed rate changes for 148 items, including tobacco and aerated drinks, sources told CNBC-TV18.