Category: Brand Marketing

After ‘Campa’ and ‘SIL’, Reliance Consumer Products acquires 1980s shampoo brand ‘Velvette’

For Reliance Consumer Products, the acquisition of Velvette is the latest in a series of acquisitions involving "heritage" Indian brands. In 2022, the company bought the 'Campa' brand from Pure Drinks, before following it up with the acquisition of Mumbai-based SIL Foods for an undisclosed sum. The approach to these acquisitions has been studied and strategic. (Image source: Online media)

The acquisition sees RCPL take ownership of the Velvette brand from Chennai-based CNE, an old-time FMCG name that famously owned and sold shampoos in tiny sachets under the ‘Velvette’ brand back in the 1980s.

JioCinema and Disney+ Hotstar come together to launch JioHotstar

JioHotstar’s new brand identity embodies its vision for boundless entertainment. The ‘Big Bang’ symbolizes the dawn of a new era, while the ‘Ripples’ radiate outward, representing energy, transformation, and innovation.

JioHotstar provides subscription plans starting at Rs. 149. Existing JioCinema and Disney+ Hotstar subscribers will be able to transition and set up their JioHotstar subscriptions.

Platform for ‘married-dating’, Ashley Madison, makes a bold gamble in India: Navigating controversy, culture, and the law

Ashley Madison isn’t India’s first extramarital dating platform. Gleeden, a French-origin platform, has been operating in the country with relatively little controversy, thanks to its more subtle positioning. Keable, however, remains unfazed: "Globally, we are the undisputed leader in the married dating space. One major differentiator is transparency. Unlike some competitors, we openly discuss our business. People like myself engage in conversations like this to build trust with our audience."

“Compared to Western cultures, India is more conservative, traditional, and family-oriented. Yet, India ranked as the eighth-highest country for signups last year,” says Paul Keable, Chief Strategy Officer at Ashley Madison.

Taboo to 10-minute delivery: Quick-commerce fuels surge in sexual wellness, pleasure toys industry

The wider sexual wellness market, as a whole, has seen tremendous growth, with cultural shifts and public figures helping to normalize the conversation around pleasure.(Image: nick-fewings via Unsplash)

Digital accessibility, the rise of quick-commerce platforms, and an influx of women-led brands are driving India’s sexual wellness industry forward.