Brand Marketing – Page 22

Zing introduces 10-minute food delivery with cashback for late orders

To mark the launch, Zing is offering limited-time discounts and surprise freebies to customers, further enhancing its appeal as a leading instant food delivery service.

Federal Bank names Vidya Balan as its brand ambassador

(Image Source: Left to Right - K.V.S. Manian, Managing Director & CEO, Federal Bank, actor Vidya Balan, first-ever brand ambassador, M V S Murthy, Chief Marketing Officer, Federal Bank at the official announcement of Federal Bank)

M V S Murthy, chief marketing officer of the Bank said that actor Vidya Balan was a very strategic choice to capture the attention across geographies, genders and generations.

Havas reports €2.736 billion revenue in 2024, EBIT reaches record €338 million

The company’s financial result for the year showed a negative €37 million, compared to a negative €31 million in 2023.

The company’s adjusted earnings before interest and taxes (EBIT) hit a record €338 million, reaching the upper end of its forecast range.

Battle for identity: Growing concerns over personality rights in an AI-driven digital age

Personality rights or publicity rights are defined as an individual’s right to control and protect the commercial use of their identity, including their name, image, likeness, voice, and other distinctive aspects of their persona. At the moment, there is no specific legislation governing personality rights in India. (Image Source: LexOrbis)

As concerns over personality rights grow, experts call for stronger legislation to address emerging threats, including AI-driven misrepresentation.

Disney to cut around 6% staff across units: Report

As part of the downsizing, Disney is consolidating its news programming—merging the production of ABC's flagship programs "20/20" and "Nightline" into a single unit. (Image: WSJ)

Despite the layoffs, Disney’s latest earnings report showcased a 44% surge in adjusted per-share earnings, reaching $1.76 for the October-December quarter.

Creativeland Asia takes WinZO to court, cries foul over misuse of creative idea

Storyboard18 had first reported the legal battle on March 5, titled “Creativeland Asia Takes WinZO to Court, Cries Foul Over Misuse of Creative Idea.”

The order copy stated that before a formal agreement could be entered into, WinZO (Respondent) has made an application for registration of the tagline “Jeeto Har Dinzo” in its name as a trademark.

Adani Wilmar to acquire brand Tops owner GD Foods

Adani Wilmar to acquire GD Foods--owner of brand Tops

The acquisition will be executed in two tranches, with 80 percent of the shares will be acquired in the first tranche and the remaining 20 percent will be acquired over the next three years.

Tech giants oppose YouTube’s exemption from Australia’s social media ban for children

YouTube’s subscription business is also growing steadily, with the platform recently crossing 125 million subscribers globally across its Music and Premium services.

YouTube has been granted an exemption from the ban as it is considered an educational tool and allows children to use its services under parental supervision through family accounts.

Bharti Airtel urges TRAI to regulate WhatsApp, other OTT platforms to tackle spam

Airtel’s vice-chairman and managing director, Gopal Vittal, proposed extending the digital consent acquisition (DCA) framework to OTT platforms, enforcing Know Your Customer (KYC) verification for users, and integrating these services into a centralised spam blacklist system.

Telecom giant calls for stricter oversight on platforms like WhatsApp and Telegram to curb fraud and unsolicited communication.