Brand Marketing – Page 23

Pepsi vs. Coca-Cola: Will the 2025 cola war spark enough buzz?

Despite the 'war frenzy', some believe brands like Coke and Pepsi may not capture the public imagination as dominantly as they once did, mainly because the category itself is not as dominant as it once was. (Image source: CNBC)

While fans and consumers are eager for a classic rivalry to unfold, experts predict Pepsi’s latest salvo to remain at the tease stage and lighthearted, with Coca-Cola unlikely to take the bait for a full-blown competition.

Suniel Shetty-backed Aquatein on lookout for ‘mid-sized’ creative agency

The fresh fundraise is expected to steer Suneil Shetty-backed protein water brand- Aquatein's growth and expansion in the domestic and international markets.

The protein water brand Aquatein is primarily seeking a creative agency to help it elevate its storytelling across digital and offline platforms. The brand is also in advanced conversations with investors to close a fundraise at a $10.9 million valuation.

Marketing masterstrokes: How Pepsi’s ‘Nothing Official About It’ upended the 1996 Cricket World Cup

The campaign was a runaway success, cementing Pepsi’s status as a cultural force in India.

In 1996, after losing the official sponsorship of the Cricket World Cup to Coca-Cola, Pepsi launched the bold “Nothing Official About It” campaign, redefining ambush marketing. The ad’s irreverent messaging and strategic timing turned a setback into a cultural and commercial triumph.

Brand Origins: The accidental cure that became Coca-Cola

Did you know? Coca-Cola started as a failed medicinal experiment! (Image source: Unsplash)

What’s your favourite Coca-Cola memory?

Oyo accelerates IPO plans as debt repayment deadline nears: Report

In January 2025, Oyo raised $65 million from Redsprig Innovation Partners

The creditors have reportedly insisted that founder Ritesh Agarwal pay off the dues of $383 million he borrowed if the start-up does not have an IPO by October

Uber pilots ‘Uber for Teens’ in India, expands to 35 cities soon

Additionally, the policy includes coverage for outpatient department (OPD) and medical expenses in the event of an accident.

The teen-focused service, already live in Bengaluru, Delhi NCR, and Mumbai, aims to provide safe and supervised rides for young users aged 13-17.

Reddit co-founder Alexis Ohanian joins Frank McCourt’s bid to acquire TikTok

Alexis Ohanian's role in the bid, known as The People's Bid, will be to help shape the consortium's approach to social media, data privacy, and user control. (Image: Cosmopolitan)

Alexis Ohanian will leverage his expertise in social media to support McCourt’s initiative, dubbed “The People’s Bid,” which aims to restructure the platform with a user-centric data governance model.

With ‘Anytime is Pepsi Time’ campaign, we’re defining refreshment for summer season: PepsiCo

In 1996, Pepsi’s provocative campaign, “Nothing Official About It,” took direct aim at Coca-Cola, the official sponsor of that year’s Cricket World Cup.

Once a battleground for fierce marketing rivalries, the soft drink industry saw Pepsi and Coca-Cola wage high-stakes Cola Wars, particularly through cricket. With new players like Reliance-owned Campa Cola entering the fray, the question remains – are the Cola Wars poised for a comeback?

Cola Ad Wars Are Back!: Pepsi fires first salvo. ‘Nothing official about it 2.0’?

The ad cleverly weaves a rhythmic, playful list of life’s best moments—first time, thirst time, play time, crunch time, winner time, we time, me time—all reminding us that there’s never a wrong time to pop open a chilled Pepsi.

Pepsi just turned every moment into a refreshing celebration! While Coca-Cola played the game with its halftime campaign, Pepsi India took a bold and cheeky ad route.