Brand Marketing – Page 24

NODWIN expands portfolio; acquires Trinity Gaming at Rs 24 crores

Platforms like Netflix, Amazon, and even LinkedIn are embracing gamification.

As part of this transaction, the founders would become shareholders of NODWIN Gaming and continue to lead the business going forward.

Zomato to use portion of Rs 8,500 cr raised via QIP on advertising and marketing

Zomato’s shares have been included in the National Stock Exchange’s futures and options (F&O) segment as of November 29, 2024

A significant portion of the proceeds will be directed towards expanding the operations of Zomato’s quick commerce unit Blinkit, particularly through investments in dark stores and warehouses.

HUL records 19 brands above Rs 1000 cr; Surf Excel to cross Rs 10,000 crore in turnover by FY25

HUL is leveraging strategic partnerships with washing machine manufacturers and employing channel-specific innovations across Modern Trade, General Trade, and E-commerce to accelerate adoption and further expand market share.

HUL’s digital media contribution has tripled in the last four years to 40% of its total ad spends.

MAST & MEH: Zepto, Flipkart, Vi, Google, The Sleep Company, and more

We sift through the week’s ads to highlight absolute hits and the ones that missed the mark. With our no-nonsense, fun-filled take, you’ll get the lowdown on what’s worth your time and what’s better off skipped.

Who nailed it and who failed it? Dive into Storyboard18’s roundup of this week’s major hits and snoozefests in advertising!

Air India CEO: Merger is the Everest of corporate turnarounds, profitability will follow

Air India’s ambitious restructuring has involved a comprehensive overhaul, including a major merger of its subsidiary airlines, Vistara, AIX Connect (formerly AirAsia India), and Air India Express. These integrations have come alongside efforts to modernise the airline's fleet, improve service quality, and enhance its operational infrastructure. Wilson expressed confidence that, despite the challenges, the airline is on the right path. (Image Source: News18)

“The investment that we’re making in turning around Air India is significant. It will take some time to turn around the airline from a financial perspective, but I think if you look at our reports, we are making very, very good progress,” CEO Campbell Wilson shared.

ZEEL AGM: Shareholders reject proposal to reappoint Punit Goenka as director

Zee held its AGM on Thursday where reappointment of Goenka came up for voting.

The proposal for reappointment of Punit Goenka as Director at Zee was defeated by a 50.4 percent- 49.5 percent vote.

Storyboard18 Newsbreak Confirmed: Godrej & Boyce rebrands, launches new identity

On September 26, Storyboard18 exclusively reported that Godrej & Boyce is gearing up for rebranding to be announced later this year.

Can Colgate outshine peers? Volume growth key after ad spend jump

The company has significantly expanded the availability of premium products by ramping up distribution coverage from 30,000 stores to 300,000 stores, ensuring deeper market penetration and accessibility.

CLGT has been effectively leveraging AI-driven tools to deliver personalized consumer interactions on e-commerce platforms, resulting in 1.5x growth in engagement and content performance.

Gen Z fuels quick commerce growth in sportswear, wellness, and pet supplies: Meta

Dark patterns are a clever yet concerning design tactic, particularly prevalent in q-commerce apps. Think of the checkout process—it’s where most of the action happens, and companies know it. These strategies manipulate rather than guide the user, nudging them toward actions they might not otherwise take.

Even for categories such as jewellery and accessories, large electronics, home furnishings, online and offline purchases are now at par.