Brand Marketing – Page 24

Maha Kumbh 2025: Over 45 crore devotees, including 15 lakh foreign tourists, set to attend; 13 akharas participate

With an estimated 45 crore visitors expected, this year’s Maha Kumbh Mela promises to be one of the largest and most significant in history.

The Ministry of External Affairs highlights the global significance, anticipated attendance, and economic impact of the upcoming Maha Kumbh 2025 in Prayagraj.

Ola enhances mobility at Maha Kumbh 2025; deploys 1,000 electric scooters at mela ground

With an estimated 45 crore visitors expected, this year’s Maha Kumbh Mela promises to be one of the largest and most significant in history.

Ola Consumer has also rolled out additional services to ease travel within Prayagraj, including electric vehicle (EV) shuttles, affordable cab rentals, and dedicated transit options at airports and railway stations, further enhancing accessibility for pilgrims.

Uttar Pradesh showcases ‘One District One Product’ at Maha Kumbh; aims to boost local artisans

Mahakumbh 2025, which began on January 13, is set to conclude on Wednesday (26 February) (Image courtesy: Firstpost)

The exhibition is expected to generate a turnover of approximately Rs 35 crore, according to a statement from the state government.

Zomato’s ad spends rise, says q-comm biz increasingly finding product-market fit in India

(Representative Image: Ravi Sharma via Unsplash)

“Strong customer adoption is giving us the confidence to bring forward our store expansion plans, and acquire customers faster for existing and new stores,” said Zomato’s q-comm arm Blinkit’s CEO.

Zomato’s District app gains momentum, hits 6.5 million downloads

Zomato’s District app has crossed 6.5 million downloads. It will be prioritizing growth and customer engagement in 2025.

Modi, a master marketer: Martin Sorrell praises India’s strong global presence

Martin Sorrell, executive chairman, S4 Capital has said Indian Prime Minister Narendra Modi understands branding and is a great ad man

Sorrell’s enthusiastic endorsement underscores India’s growing importance on the global stage, driven by its economic resilience, strategic positioning, and strong leadership.

Nazara raises Rs 495 crores from existing investor Axana Estates LLP

In a move to expand into emerging digital entertainment markets, Nazara Technologies has approved an investment of up to USD 250,000 (~INR 2.17 crores) in ReelSaga Innovations Private Limited.

The Nazara board today approved the acquisition of the intellectual property rights of two popular mobile gaming titles, ‘CATS: Crash Arena’ and ‘King of Thieves’ from Barcelona-based game developer and publisher ZeptoLab for a total consideration of USD 7.7 million (~INR 67 cr).