Even for categories such as jewellery and accessories, large electronics, home furnishings, online and offline purchases are now at par.
Category: Brand Marketing
Rural growth moderating even as urban remains challenging, says Colgate
Colgate highlighted that it grew 2.4 times compared to peers in the first half of the current financial year, compared to the 1.6 times growth seen in the same period last year, which indicates gains in market share for the company.
Are IPL players getting more expensive? Auctions data tells a different tale
Analysis shows that the median auction price paid per player in 2025 was lower than in 2018 and has not grown significantly since the first big auction in 2014.
Brand Breakthroughs: Micro Influencers Matter – More
The influence that comes from relevant expertise no matter how enticing the follower count is invaluable. These influencers with relatively fewer followers are often better suited to drive sales outcomes as they are readily trusted amongst their specialized target base, writes Infosys global CMO Sumit Virmani in this Brand Breakthroughs column.
Airtel Payments Bank to increase marketing spends by 25-30 percent in the new year
Almost 60 percent of total marketing spending is on digital media for Airtel Payments Bank which defines its target audience as “frequent digital transactors”.
Hero MotoCorp launches accelerator program ‘Hero For Startups’
Hero For Startups (HFS) aims to identify and fund promising startups across the country that demonstrate the potential to transform the future of automotive industry.
Global smartphone market rebounds, but Apple struggles amid Android surge
2024 sees a 6.2% rise in global smartphone shipments, but Apple posts modest growth as Android rivals dominate China and emerging markets, IDC report reveals.
Kondurkar Studio wins creative mandate for Tata Group’s premium brand IRTH
IRTH aims to achieve a topline target of approximately ₹600 crore, while the combined accessories division projects revenue of ₹1,000 cr by 2027
Tata Group’s optical retail firm focuses on kids and teens as screen-time surges among kids
Tata Group’s Titan Eye Plus is also eyeing quick commerce to enhance online distribution in sunglasses and smart glasses segments.
CCI approves Alphabet’s Shoreline to acquire stake in Flipkart
This acquisition is part of ongoing investments in Flipkart, following a recent funding round in May that raised approximately $1 billion, with $350 million from Google.