Brand Marketing – Page 26

Global smartphone market rebounds, but Apple struggles amid Android surge

Much of the market’s 2024 growth stemmed from pent-up demand and the expansion into regions with lower smartphone penetration.

2024 sees a 6.2% rise in global smartphone shipments, but Apple posts modest growth as Android rivals dominate China and emerging markets, IDC report reveals.

Kondurkar Studio wins creative mandate for Tata Group’s premium brand IRTH

IRTH, pronounced as “Arth” (meaning), is planning an aggressive expansion across India with exclusive brand outlets.

IRTH aims to achieve a topline target of approximately ₹600 crore, while the combined accessories division projects revenue of ₹1,000 cr by 2027

Tata Group’s optical retail firm focuses on kids and teens as screen-time surges among kids

Titan Eye Plus observed a condition called progressive Myopia among the children in India. (Image for representational purposes only: Mali Desha via Unsplash)

Tata Group’s Titan Eye Plus is also eyeing quick commerce to enhance online distribution in sunglasses and smart glasses segments.

CCI approves Alphabet’s Shoreline to acquire stake in Flipkart

At 17 years old, Flipkart has not updated its logo since 2015, a move aimed at appealing to mobile-first users.

This acquisition is part of ongoing investments in Flipkart, following a recent funding round in May that raised approximately $1 billion, with $350 million from Google.

Hyundai India faces Rs 5 crore tax demand over alleged tax discrepancies

In a separate update on its financial performance, Hyundai reported a decline in its July-September 2024 quarter earnings. Net profit dropped by 16% to ₹1,375 crore, while revenue fell by 8% to ₹17,260 crore. Earnings before interest, taxes, depreciation, and amortisation (EBITDA) decreased by 10% to ₹2,205 crore, and the EBITDA margin narrowed slightly to 12.8% from 13.1% during the same period. (Image Source: Unsplash)

The tax authority has alleged that Hyundai claimed “excess ITC in GSTR 3B/9, which is not confirmed in GSTR 2B/8A of GSTR 9, along with RCM tax paid by the company.” The total demand outlined includes ₹2.741 crore towards tax and an additional ₹2.279 crore as interest.

Storyboard18 newsbreak confirmed: Godrej & Boyce rebrands, launches new identity

Nyrika Holkar emphasized that the Godrej rebranding was not directly triggered by the recent split within the group but stemmed from a long-term vision to enhance consumer relevance.

Storyboard18 had exclusively reported on Godrej’s major brand overhaul on September 26. In an interview this week, Nyrika Holkar, Executive Director, Godrej Enterprises, detailed the vision behind the conglomerate’s rebranding.

Online searches in honeymoon travel trends increased by over 30%: Thomas Cook & SOTC Travel

Couples are celebrating milestone anniversaries at vineyard estates (France and Italy); Premium cruises (Scandinavian Fjords, Caribbean, Polar, Mediterranean, Singapore, Abu-Dhabi), stated the research conducted by Thomas Cook & SOTC Travel. (Image Source: Unsplash)

Andamans, Kerala, Himachal Pradesh, Kashmir, North East, Goa, Uttarakhand, Rajasthan, Bhutan and Sri Lanka were some of the domestic and Indian subcontinent favourites, stated the research report by Thomas Cook & SOTC Travel.

Ola Electric unveils new range of affordable EV scooters and accessories

October 2024 saw the domestic electric two-wheeler (E2W) market experience a MoM growth of nearly 54% with registrations rising to 1,38,022 units.

The new series of electric scooters, designed for personal and commercial use, aims to expand EV access to rural, semi-urban, and urban customers, with prices starting as low as Rs 39,999.

83% trust video influencers for B2B content: LinkedIn

The research finds that 72% of surveyed buyers in India who consume B2B influencer content say that it helps build brand trust, and 70% say it creates awareness of different products and solutions.

93% of Gen Z buyers in India, who are aware of B2B influencer marketing, engage with B2B influencer content on a monthly basis, which is 14% higher compared to all other buyers.