Brand Marketing – Page 27

Swiggy rolls out new initiatives to support restaurant partners

These initiatives are an addition to Swiggy’s past programs, such as the Recruitment Support, Licensing Support, Loan Services, amongst others.

These include Kitchen Equipment Procurement Support, Hygiene Audit and Professional Photoshoot Services.

Festive season, rise in vegetarian days dent KFC India’s performance in Q2: Devyani International

KFC in India added 28 new stores in Q2 FY25

KFC India’s average daily sales for Quarter 2 FY25 stood at Rs 96,000 versus Rs 104,000 in the previous quarter.

Louis Vuitton secures landmark victory in trademark infringement case

In response to Louis Vuitton's lawsuit, Spread Home argued that, while they may have previously sold products with the flower monogram, they had discontinued these items some time ago.

Delhi High Court rules in favour of Louis Vuitton, ordering defendants to cease counterfeit operations and compensate for litigation costs.

Moneycontrol consolidates No 1 position in business news, widens gap with over 36 percent bigger audience than ET in October as per Comscore

Readers also spent significantly more time engaging with Moneycontrol’s content, cumulatively spending 458.6 million minutes on the platform in October, as per Comscore. This is over 50 percent higher than the time-spent by users on ET - 294.8 million minutes during the month. This huge gap highlights the depth of Moneycontrol’s audience connection and engagement. (Image Source: Moneycontrol)

Moneycontrol’s audience share over 36% more than that of Economic Times in October, beats ET again on every viewership metric – as per global digital measurement agency Comscore.

Zomato CEO Deepinder Goyal extends salary waiver until 2026

As of now, Deepinder Goyal holds a 4.2% stake in Zomato, valued at over Rs 10,000 crore.

Deepinder Goyal has decided to forgo his salary for an additional two years, extending his earlier waiver until March 31, 2026. This marks a five-year period during which the CEO will not draw a salary, emphasizing his commitment to the company’s growth and sustainability.

Why were some key players overlooked and others overpaid for in IPL mega auction?

Englishman Sam Curran, who had once attracted a ₹18 crore bid, only had a couple of takers with CSK bringing him back home at ₹2.40 crore. (Image source: CNBC-TV18)

The IPL 2025 mega auction has seen some key former India stars getting overlooked.

Marathon sponsorships surge by 15%, brands drive engagement

TMM’s sponsors include Tata Sons, TCS, IDFC First Bank, Tata.ev, Asics, Bisleri, Vida, Fast&Up, and Vedanta.

The Tata Mumbai Marathon (TMM) is expected to generate revenue of Rs 60 crore from brand sponsorship in its upcoming event in January 2025.

IPL 2025 mega auction: Vaibhav Suryavanshi, 13-year-old from Bihar, becomes the youngest Crorepati in IPL history

Earlier this year in January, Vaibhav made headlines when he debuted in the prestigious Ranji Trophy for Bihar at just 12 years and 284 days old, becoming the eighth youngest player to feature in first-class cricket globally. (Image source: CNBC-TV18)

IPL 2025 mega auction: At just 13 years of age, Vaibhav became the youngest player to be sold at the IPL auction.

HUL approves demerger of ice cream business into an independent listed entity

Move aims to unlock shareholder value and accelerate growth for brands like Kwality Wall’s, Cornetto, and Magnum.

Amazon enters India’s q-comm race with ‘Tez’ delivery service

Built on Amazon Web Services (AWS), the Retail Ad Service employs Amazon’s performance-driven ad technology and machine learning models.

E-commerce giant prepares to launch ultra-fast grocery and essentials delivery by year-end, aiming to compete with Blinkit, Zepto, and Swiggy Instamart.