Brand Marketing – Page 28

IPL 2025 mega auction: Vaibhav Suryavanshi, 13-year-old from Bihar, becomes the youngest Crorepati in IPL history

Earlier this year in January, Vaibhav made headlines when he debuted in the prestigious Ranji Trophy for Bihar at just 12 years and 284 days old, becoming the eighth youngest player to feature in first-class cricket globally. (Image source: CNBC-TV18)

IPL 2025 mega auction: At just 13 years of age, Vaibhav became the youngest player to be sold at the IPL auction.

HUL approves demerger of ice cream business into an independent listed entity

Move aims to unlock shareholder value and accelerate growth for brands like Kwality Wall’s, Cornetto, and Magnum.

Amazon enters India’s q-comm race with ‘Tez’ delivery service

Built on Amazon Web Services (AWS), the Retail Ad Service employs Amazon’s performance-driven ad technology and machine learning models.

E-commerce giant prepares to launch ultra-fast grocery and essentials delivery by year-end, aiming to compete with Blinkit, Zepto, and Swiggy Instamart.

Jaguar MD defends rebranding ad amid online backlash; slams ‘vile hatred’

The initial reception from luxury consumers to the Type 00 concept has been positive, according to the company's MD Rawdon Glover.

Jaguar’s Rawdon Glover addresses criticism of new campaign as it sparks controversy online.

The CEO Celebrity Complex: Chasing vision or next viral moment?

In his comment, Deepinder Goyal admitted the policy was a mistake and apologised. “This is absolutely stupid on our part. I am super sorry for this. This charge will be removed today itself,” he assured.

A great leader should be a custodian of the company and brand, not the star of the show. They need to stay focused on what matters — quality, innovation, and the long-term vision — not their next viral moment.

Now Anupam Mittal seeks a chief of staff; Promises to pay chosen candidate from Day 1

Anupam Mittal shared that he is looking for a Chief of Staff too, in a social media post.

Taking a dig at Zomato’s founder Deepinder Goyal’s hunt for a chief of staff, Anupam Mittal shared that he is looking for one too, in a social media post that seems to be dripping in sarcasm.

MAST & MEH: Nike, Tata Sampann, Pizza Hut, Gritzo, and more

This week’s hits and misses: Unmissable ads vs. the ones we’d happily skip!

Find out who made the cut and who got cut in Storyboard18’s weekly picks of the best and most boring ads.

Ola Electric to lay off 500 employees in restructuring exercise: Report

The Maha Kumbh, which runs until February 26, 2025, is expected to attract approximately 400 million visitors, making efficient transportation a critical aspect of the pilgrimage.

Ola Electric’s consolidated loss narrowed to Rs 495 crore in the July-September quarter from Rs 524 crore a year earlier

Hero MotoCorp plans to invest heavily in marketing and create ‘power brands’

Hero MotoCorp Limited Chief Executive Officer (CEO) Niranjan Gupt

Hero MotoCorp will be focusing on marketing investment to create ‘power brands’. “Now is the time to ramp up brand building, brand awareness and communication around these brands,” said CEO Niranjan Gupta.

The bizarre connection between 17th-century Swiss mercenaries and marketing

Companies routinely use nostalgic elements in product design, advertising, and even packaging to evoke a sense of familiarity and trust. (Image: daniel-schludi via Unsplash)

Today, Nostalgia is firmly embedded in the fabric of modern marketing. But, in its early meaning and use, nostalgia was seen as a painful and debilitating psychological condition.