Brand Marketing – Page 29

Ola Electric to lay off 500 employees in restructuring exercise: Report

The Maha Kumbh, which runs until February 26, 2025, is expected to attract approximately 400 million visitors, making efficient transportation a critical aspect of the pilgrimage.

Ola Electric’s consolidated loss narrowed to Rs 495 crore in the July-September quarter from Rs 524 crore a year earlier

Hero MotoCorp plans to invest heavily in marketing and create ‘power brands’

Hero MotoCorp Limited Chief Executive Officer (CEO) Niranjan Gupt

Hero MotoCorp will be focusing on marketing investment to create ‘power brands’. “Now is the time to ramp up brand building, brand awareness and communication around these brands,” said CEO Niranjan Gupta.

The bizarre connection between 17th-century Swiss mercenaries and marketing

Companies routinely use nostalgic elements in product design, advertising, and even packaging to evoke a sense of familiarity and trust. (Image: daniel-schludi via Unsplash)

Today, Nostalgia is firmly embedded in the fabric of modern marketing. But, in its early meaning and use, nostalgia was seen as a painful and debilitating psychological condition.

Tata CLiQ unveils new identity as Tata CLiQ Fashion

The rebranding is accompanied by a complete visual overhaul, introducing a new logo, revamped app and website interfaces, and updated packaging.

From a horizontal marketplace to a specialised platform, Tata CLiQ Fashion redefines its vision with a focus on style, individuality, and lifestyle needs.

Honasa issues clarification on distributors’ body reports and social media conversations

Honasa called AICPDF's claims on distribution transition 'misinformation'

Earlier this week, the AICDF was concerned over the “unethical stock dumping practices” of Honasa

Mamaearth’s inventory crisis a ‘short-term pain’ for long-term growth, says founder Varun Alagh

Varun Alagh, Co-Founder of Honasa Consumer Private Limited

Honasa Consumer’s co-founder and CEO Varun Alagh agreed that the distribution strategy has not gone in line with the company’s expectations. ‘I think it will take us a few quarters to get the scale-up of offline going’.

‘A long way to go for the brand to hit a ceiling’: Mamaearth’s Varun Alagh

Honasa called AICPDF's claims on distribution transition 'misinformation'

“Mamaearth is growing slower than our expectations,” said founder Varun Alagh. But he’s confident that Mamaearth will become the number-one skincare brand in the country over the next 5-7 years.

Tata Motors PV’s media pitch concludes; auto major retains existing agencies

The automobile giant initiated the pitch earlier this year, as previously reported by Storyboard18 exclusively.

Various components of Tata Motors Passenger Vehicles’ media mandate, such as above-the-line, digital (for both electric and ICE vehicles), and outdoor advertising, are managed by agencies like Lodestar UM, OMD, Dentsu, and Madison

UNIQLO’s marketing head on expansion plans and changing fashion dynamics in India

"Majority of our users are in the age bracket of 30-45 years," Rastogi said

“15 per cent our revenue comes from online platform while the rest is from our stores. We have seen a CAGR growth of 59 per cent in last 5 years and were profitable in the third year of the business,” Nidhi Rastogi said.

Jaguar unveils bold new logo and branding for electric-only future

The promotional video, which deviated from traditional automotive advertising featured models in vibrant clothing and abstract text, with no cars in sight.

Iconic British carmaker Jaguar reveals a fresh logo, branding elements, and a vision for an all-electric lineup, symbolizing a revolutionary era.