Category: Brand Marketing

L&T defends chairman S.N. Subrahmanyan amid backlash over 90-hour workweek remarks

The controversy mirrors a similar recent uproar over Infosys Founder Narayana Murthy's suggestion that young professionals should work 70-hour weeks to drive India’s development. (Image: LTIMindtree)

As criticism mounts over S.N. Subrahmanyan’s controversial remarks on work culture, L&T highlights its commitment to nation-building and extraordinary efforts for progress.

Steve Jobs’ wife Laurene to attend Mahakumbh 2025

Expected to arrive on January 13, Laurene Powell Jobs will stay at the camp of Shri Panchayati Taponidhi Niranjani Akhara, led by Swami Kailashanand Giri. (Image: Ford Foundation)

Wife of the late Apple co-founder Steve Jobs, Laurene Powell Jobs will spend 17 days at the Mahakumbh 2025, immersing herself in the teachings of Sanatan Dharma, alongside other global personalities.

Emami spends Rs 15 crore to rebrand Fair And Handsome to ‘Smart And Handsome’; eyes Rs 1,000 crore in revenue

Emami’s brand legacy, built with Bollywood icons like Shah Rukh Khan and Salman Khan, now transitions to Kartik Aaryan, a face that aligns with the brand’s new vision of “Smart and Handsome.

The male grooming market is currently valued at Rs 18,000 crores and is projected to grow to Rs 32,000 crores in the next five years, says Mohan Goenka, Vice Chairman & Whole-time Director, Emami Ltd.

Britannia’s new OOH campaign champions sustainability by moulding billboard art

Titled "Nature Shapes Britannia," the initiative literally adapts to billboard designs to the organic contours of nearby trees—offering a striking visual metaphor of how the brand aligns with nature, rather than the other way around.

The campaign was devised in collaboration with creative agency Talented and various media partners, led by Coral Media.

Emami’s Fair and Handsome rebrands to Smart and Handsome, Kartik Aaryan named brand ambassador

Emami’s brand legacy, built with Bollywood icons like Shah Rukh Khan and Salman Khan, now transitions to Kartik Aaryan, a face that aligns with the brand’s new vision of “Smart and Handsome.

With India’s male grooming market estimated to be around Rs 18,000 crores in 2024, this shift reflects changing behaviour where men are increasingly investing in products that enhance their confidence.