Brand Marketing – Page 30

SMFG India Credit sets Guinness World Record for Largest Cattle Welfare Lesson across multiple venues during Pashu Vikas Day

In India, approximately 65-70% of the rural population relies on agriculture or agriculture-related activities for their livelihood.

Reliance Industries surges to second place in global FutureBrand Index, overtaking Apple and Nike

India’s largest company makes a remarkable leap, outpacing global giants, while Samsung holds the top spot in the 2024 rankings.

Zomato unveils AI-powered no-code customer support platform ‘Nugget’

Mass layoffs seen in Zomato as the company leverages on AI tech

Nugget has been handling over 15 million support interactions per month for industry leaders like Zomato, Blinkit and Hyperpure.

Coffee Day Enterprises reports Q3 loss of Rs 11.46 crore, revenue up 9.14%

CCD reported a loss of Rs 11.46 crore in Q3 FY25

CCD’s coffee and related business reported a revenue of Rs 267.78 crore versus Rs 245.06 crore in Q3 FY24

Bajaj Consumer Care portfolio strengthens with the acquisition of Vishal Personal Care

With the acquisition of Vishal Personal Care Pvt Ltd, Bajaj Consumer Care(BCCL) will be leveraging Vishal’s extensive distribution network to deepen their penetration in South India.

Under the terms of the agreement, Bajaj Consumer Care will acquire a 100 percent stake in the company in a two-phase transaction, starting with an initial 49 percent stake, followed by the remaining 51 percent in the second tranche.

YouTuber Ranveer Allahbadia’s Monk-E posts 59% profit growth in FY24: Report

The court directed that Allahbadia’s content must refrain from commenting on sub-judice proceedings.

The digital influencer marketing company, co-founded by Viraj Sheth, generated a revenue of Rs 97.8 crore in fiscal year 2023-24

After ‘Campa’ and ‘SIL’, Reliance Consumer Products acquires 1980s shampoo brand ‘Velvette’

For Reliance Consumer Products, the acquisition of Velvette is the latest in a series of acquisitions involving "heritage" Indian brands. In 2022, the company bought the 'Campa' brand from Pure Drinks, before following it up with the acquisition of Mumbai-based SIL Foods for an undisclosed sum. The approach to these acquisitions has been studied and strategic. (Image source: Online media)

The acquisition sees RCPL take ownership of the Velvette brand from Chennai-based CNE, an old-time FMCG name that famously owned and sold shampoos in tiny sachets under the ‘Velvette’ brand back in the 1980s.