Brand Marketing – Page 30

Decathlon joins Blinkit’s 10-minute delivery app, expanding quick commerce reach

Decathlon products will be available across India

Blinkit CEO Albinder Dhindsa on Wednesday informed on social media about the entry Decathlon on the 10-minute delivery app

Former Koo Co-Founder Mayank Bidawatka raises $4 million for Billion Hearts

Bidawatka's previous venture, Koo, which was a homegrown alternative to Twitter, now known as X

The funding round was led by Blume Ventures, with participation from General Catalyst and Athera Venture Partners.

Paper Boat sees 16% YoY growth in sales to Rs 585 crore in FY24: Report

Paper Boat reduced its losses by 48 percent to Rs 47 crore in FY 24.

The Hector Beverages-owned company’s operating scale grew by 16 percent year-on-year growth in FY 24.

SUGAR Cosmetics leverages Unicommerce to boost retail operations

Speaking about the company's Omnichannel vision and partnership with Unicommerce, Jasmin Gohil, Chief Technology Officer of SUGAR Cosmetics, said, “In today’s fast-evolving market, it has become imperative to have omnichannel capabilities to offer excellent customer satisfaction. We are a technologically focused brand, and Unicommerce’s technology has demonstrated impressive results throughout our long-standing partnership. Its omnichannel capabilities will help further strengthen our potential to serve our customers and enhance their shopping experience across all online and offline channels.” (Representative Image: Freestocks via Unsplash)

Integrating all the stores and warehouses on Unicommerce’s centralised platform will allow the brand to offer ship-from-store service to its customers.

Amazon India to move headquarters in Bengaluru to cut costs; relocation set for 2026

The World Trade Centre, which has served as Amazon India’s headquarters since the company’s inception, houses 18 of its 30 floors, accommodating around 5,300 employees.

The new office is 15-minute drive from the airport and the relocation is expected to be completed by April 2026.

VCs, PEs capitalize on D2C skincare, personal care brands amid quick commerce boom

Zepto raised $340 million in August and $665 million in June 2024. (Image: Unsplash)

PEs and VCs are capitalizing on D2C skincare and personal care brands driven by the rapid adoption of quick commerce by Indian consumers. D2C startups have received more than $1 billion of funds in FY 2024-25.

Delhi HC rules in favour of Britannia in trademark infringement case

The court granted Britannia an ex parte ad interim injunction, directing that Desi Bites and its associates cease using the 'GOOD DAY' mark or any similar variations.

Britannia argued that its ‘GOOD DAY’ brand has become synonymous with quality in the bakery and confectionery sector, having gained substantial goodwill and recognition in the Indian market over the years.