Viva La Brand-volution: Coldplay’s 2025 India tour sees a marketing mayhem

Coldplay’s Mumbai leg has proven to be more than just a concert—it's a canvas for brands to connect with fans in unexpected and engaging ways. (Image: GQ India)

From creative social media posts to vibrant billboards, brands seized the moment to capitalize on Coldplay’s long-awaited India tour, adding extra colour and ‘paradise’ to the musical event.