Brand Marketing – Page 31

Spotify’s Neha Ahuja on the battle between authentic artistry and AI-generated content

Spotify leaned heavily into the creator ecosystem, where artists not only became spokespersons but also co-creators of campaigns., says Neha Ahuja.

AI is reshaping both Spotify and the broader music streaming industry.

Adani Wilmar posts record ₹16,859 crore revenue, 31% YoY growth in Q3 FY25

The company recorded the highest-ever revenue of INR 16,859 crores in Q3, up by 31% YoY

The company recorded revenue of INR 16,859 crores in Q3’25, which is a growth of 31% YoY with an underlying volume growth of 5% YoY.

DGCA urges airlines to rationalise airfares for Maha Kumbh 2025 travel to Prayagraj

Mahakumbh 2025, which began on January 13, is set to conclude on Wednesday (26 February) (Image courtesy: Firstpost)

The DGCA has also approved 81 additional flights in January, bringing the total number of flights to 132, to meet the growing number of pilgrims and visitors heading to the spiritual event.

Zee’s ad revenue down; Punit Goenka hopes Budget 2025 will revive consumption cycle, spur ad growth

The violation stated reads GST demanded towards excess ITC claimed in GSTR-3B.

Zee’s ad revenue declined to Rs 940 crore. Domestic ad revenue came in at Rs 880 crore, down 10.8 percent YoY as softness in the overall ad environment continued.

World Pickleball League to marginally boost adex; Expected 12mn viewership, Rs 100 crore ad revenue

Experts say brand sponsorships for the World Pickleball League (WPBL) are priced between Rs 9 crore for a three-year deal and Rs 10–12 crore for a five-year partnership, while team sponsorships are estimated at Rs 4 crore per year.

Shark Tank India hits roadblock: High costs, low reach

SonyLIV has claimed that this has seen a remarkable 40% surge in Connected TV (CTV) viewership and 22% more users tuning in to watch as compared to the previous season.

Experts have criticized Sony Picture Network India’s move to limit this season of Shark Tank India only to its OTT platform.

Patanjali Foods ordered to recall batch of red chilli powder over safety violation

Patanjali Foods, formerly known as Ruchi Soya, was incorporated in 1986 and is part of the Patanjali Ayurved group.

In a regulatory filing, the company confirmed the recall of Red Chilli Powder (packed) from Batch No. AJD2400012, citing violations of the Food Safety and Standards (Contaminants, Toxins and Residues) Regulations, 2011.

Uber denies differential pricing based on phone models amid CCPA investigation

Additionally, the policy includes coverage for outpatient department (OPD) and medical expenses in the event of an accident.

After concerns were raised over alleged price discrepancies between Android and iPhone users, Uber clarifies that ride prices are not influenced by the phone brand, and promises cooperation with authorities.

CCPA issues notices to Ola and Uber over alleged Android-iOS fare disparities

The action follows complaints that users on Apple’s iOS platform were charged higher fares than those using Android devices, even when booking identical routes.

Ride-hailing giants face scrutiny for reportedly charging different prices on iOS and Android devices for identical routes.