Brand Marketing – Page 31

Zepto targets 10-minute F&B delivery with nationwide café launch

Zepto is now serving through 120+ Cafés at stores across Mumbai, Delhi, Bengaluru, and soon it will set foot in Hyderabad, Chennai, and Pune.

Aadit Palicha, CEO of Zepto, believes Zepto Café will usher in a new phase in Indian Quick Commerce.

Ranveer Singh follows wife Deepika Padukone to become a celeb-founder, launches SuperYou

Ranveer Singh has teamed up with Nikunj Biyani, co-founder of SuperYou.

The brand’s first offering, protein wafer bars, come in four flavours, chocolate, choco-peanut butter, strawberry crème, and cheese variant.

Dream11 launches ‘Guru Home’, aims to empower 50,000 creators by 2028

At the same time, it will give sports fans unprecedented access to verified experts thereby reinforcing user trust, safety, and transparency. (Image source: Dream11)

This feature not only provides content and insights to improve team formulation strategies but also offers Gurus a valuable platform to showcase their expertise and build a sustainable source of income.

We spent on IPL, then in Q2 we didn’t spend as much, says Naukri-owner Info Edge’s MD

Naukri.com added an average of 24,500 resumes every day in Q2 of FY25

Naukri’s IT segment grew by 12 percent, non-IT by 20 percent and the recruitment consultant segment by about 10 percent.

ED shifts focus in E-commerce probe to Amazon, Flipkart’s FDI compliance

The Supreme Court’s decision on the transfer of cases will be revisited on January 6.

The investigation, which dates back to 2019, gained momentum earlier this month when the ED conducted searches at 19 locations across Delhi, Bengaluru, and Hyderabad.

Discounts bring car sales back on track in festive season, two-wheelers ride on rural demand: FADA

While the overall sales have risen, FADA also noted that dealers would have fully met or even exceeded targets of 45 lakh units during the festive period if not for the unseasonal heavy rains in South India, especially in Bengaluru and Tamil Nadu, and the Cyclone Dana that affected Odisha. (Image source: Unsplash)

According to FADA, two-wheeler sales were robust during the 42-day festive period largely driven by strong rural demand whereas passenger vehicles or cars bounced back after a lull due to pent-up demand and unprecedented discounts.

Nykaa’s Falguni Nayar sees India as a growth engine, hints at wellness expansion

Nayar believes that the next decade will witness significant growth in these sectors, particularly in the beauty industry. While physical retail continues to thrive, the advantages of digital platforms remain compelling, and Nykaa is poised to capitalize on both channels to deliver exceptional customer experiences. (Image sourced from LinkedIn)

Falguni Nayar highlighted the immense opportunities presented by India’s burgeoning economy and the increasing consumer demand for high-quality products and services.

Ben & Jerry’s sues parent company Unilever, alleging suppression of Palestine advocacy

An agreement between the Lodha brothers was established in 2023, which explicitly prohibited HoABL from using any variation of the 'Lodha' name.

Ice cream maker alleges breach of settlement terms and silencing of social mission.

Agro Tech Foods to acquire Del Monte Foods in Rs 1,300 crore share swap deal

This strategic acquisition marks Agro Tech's push to broaden its portfolio in the processed foods sector.

The deal is subject to regulatory approvals, including clearance from the Competition Commission of India, and is expected to close within nine months.