Brand Marketing – Page 31

Nestlé ups marketing investment, targets 9% of sales on advertising by 2025

Nestlé sales in confectionery grew at a mid-single-digit pace, driven by KitKat and key local brands in the European region

The company’s advertising and marketing spending as a percentage of sales fell from 9.0% in 2019 to a low of 6.6% in H2-2022; in 2024, this recovered to 8.1 percent

JioCinema and Disney+ Hotstar come together to launch JioHotstar

JioHotstar’s new brand identity embodies its vision for boundless entertainment. The ‘Big Bang’ symbolizes the dawn of a new era, while the ‘Ripples’ radiate outward, representing energy, transformation, and innovation.

JioHotstar provides subscription plans starting at Rs. 149. Existing JioCinema and Disney+ Hotstar subscribers will be able to transition and set up their JioHotstar subscriptions.

HUL, ITC, Dabur among FMCG giants betting big on Maha Kumbh advertising

Maha Kumbh 2025: Brands focus on CSR activities, innovative advertising to make an impact

Brands like HUL, Britannia Industries, Amul, Dabur, ITC, are covering all types of branding, marketing, and CSR activities.

Taboo to 10-minute delivery: Quick-commerce fuels surge in sexual wellness, pleasure toys industry

The wider sexual wellness market, as a whole, has seen tremendous growth, with cultural shifts and public figures helping to normalize the conversation around pleasure.(Image: nick-fewings via Unsplash)

Digital accessibility, the rise of quick-commerce platforms, and an influx of women-led brands are driving India’s sexual wellness industry forward.

Godfrey Phillips’ Q3 profit surges 48.7% on strong cigarette sales

Cigarette maker Godfrey Phillips India's Q3 profit rises 48% (Image: Unsplash)

Godfrey Phillips’ Q3 FY25: The revenue from cigarettes, tobacco, and other related products stood at Rs 1875.21 crore in the December quarter on a consolidated basis

Amazon joins quick commerce race, launches 10-minute delivery in Bengaluru

Amazon Fashion sees surge in GenZ shoppers

Codenamed ‘Tez’ internally, Amazon Now is currently focusing on grocery and daily essentials. However, the e-commerce giant is actively partnering with brands in the beauty, home, and kitchen categories for its scale-up plan.

ITC in talks to acquire MTR Foods and Eastern Condiments for $1.4 billion

MTR Foods was founded in 1950 by Bengaluru’s Maiya family and later acquired by Orkla in 2007.

Orkla, which owns both brands, had previously explored the option of taking its Indian business public by considering an IPO as recently as September 2024.

Ranveer Allahbadia, Samay Raina controversy: Time for brands to shift ad budgets away from influencers?

While controversies like these may spark discussions, they won’t derail the momentum of influencer marketing, experts feel.

The controversy has intensified discussions around influencers’ accountability and responsibility. Industry experts believe it won’t significantly slow down influencer marketing but it will invite greater scrutiny of influencers/creators, deal values and ROI.

Should CEOs, founders trademark their names? The case for protecting business leaders’ personal brands

Speaking of celebrities, seeking protection against misuse of their names has usually been the domain of the well-known faces in the media and entertainment industry, like actors Amitabh Bachchan, Jackie Shroff and Anil Kapoor. In the business world, it is normally companies that take recourse to the law to prevent misbranding or knock-offs, as highlighted on corporate law firm Parker & Parker’s website. (From top left: Ashneer Grover, Bhavish Aggarwal, Aman Gupta, Deepinder Goyal, Anupam Mittal, Ghazal Alagh and Vineeta Singh)

As CEOs and founders become the face of their companies and personal brands, the push to trademark identities and protect personalities is gaining momentum.