Brand Marketing – Page 32

OYO alters check-in policy, unmarried couples no longer allowed

In January 2025, Oyo raised $65 million from Redsprig Innovation Partners

OYO’s updated check-in policy in Meerut requires couples to provide valid proof of relationship, including for online bookings, with a focus on unmarried couples.

Beauty Boom: HUL leads skincare surge with a likely Rs3,000 crore Minimalist deal

Mergers and acquisitions heat up in beauty and skincare

From Nykaa to Emami, major acquisitions are reshaping India’s fast-growing beauty and personal care market.

ITDC to offer luxurious retreats at Maha Kumbh 2025

To ensure seamless travel for tourists attending the Maha Kumbh, the Ministry of Tourism has partnered with Alliance Air to enhance air connectivity to Prayagraj from multiple cities across India (Image: KumbhCity, ITDC)

Spirituality meets comfort as luxury camps with modern amenities debut near Prayagraj’s Sangam, enhancing the pilgrim experience.

Maruti Suzuki’s Alto, S-Presso see 190% sales jump in December 2024

Maruti Suzuki was the leading advertiser in print last year as well.

Maruti Suzuki’s mini car segment sales surged to 7,418 units in December 2024, up from 2,557 units in the same month last year

Mahindra Group eyes EV leadership with launch of BE 6 and XUV 9e SUVs

Anand Mahindra celebrates the company’s record growth and innovative electric vehicles, as Mahindra & Mahindra cements its position as a global automotive powerhouse.

CRED’s contrarian bet: Targeting only India’s wealthy in a nation of over a billion

In 2018, Shah launched CRED, a members-only app designed to incentivize timely credit card bill payments through rewards.

By focusing on India’s wealthy elite and eschewing quick profits, CRED’s founder is making an unconventional bet on the future of financial technology.

Adani Enterprises completes $2 billion exit from Adani Wilmar joint venture

The move, driven by public shareholding requirements, marks a strategic shift as Adani refocuses on core infrastructure investments and regulatory compliance.

Retail sees moderate 7% growth during festive season: RAI

The survey further reveals that West India experienced the highest sales growth at 8%, while North, South, and East India each recorded a 7% increase.

In terms of categories, food and grocery registered the highest growth of 14%, followed by 10% in QSR and 9% in jewellery compared to the same festive time period last year.

64% young dog owners and 60% young cat owners find pets as mental health allies: Report

In India, emotional pain from pet loss (23%) is a top reason for not owning a dog, while living conditions and furniture concerns impact cat ownership. (Representative image via Unsplash)

While 42% globally find their neighborhoods pet-friendly, India ranks higher, with 56% viewing it positively. However, 9% of Indian respondents still hold negative sentiments about having pets in their neighborhood.