Category: Brand Marketing

YouTube to roll out more tools to support podcasters, monetisation for creators

CEO Neal Mohan highlighted plans to roll out additional tools designed to support podcasters, improve monetization options for creators, and simplify the process of discovering new podcasts. (Image Source: Unsplash)

CEO Neal Mohan reveals that YouTube now stands as the most popular destination for podcast enthusiasts in the United States, with enhanced features and monetization tools on the horizon.

Delhi High Court refers packaging dispute between Too Yumm and Haldirams to mediation

The HC decision follows the hearing of three petitions against the non-regulation of deepfake technology in the country and the threat of its potential misuse.

The dispute began in January 2025, when Too Yumm allegedly discovered that Haldirams had launched its Takatak Bhoot Chilli with packaging similar to that of the Bhoot Chips brand.

Duolingo mascot is dead? Here’s what it is

With this campaign, Duolingo appears to be blending its trademark humor with a fresh narrative twist, inviting its community to engage in an ongoing “investigation” into the mysterious circumstances surrounding Duo’s “demise.” (Image: Duolingo)

In a tongue-in-cheek marketing stunt, the language-learning giant announces its beloved mascot’s fictional demise.

YouTube CEO Neal Mohan’s big bets for 2025

The new plan allows users to watch most videos ad-free across various content categories like gaming, cooking, comedy, and education, but excludes music videos, Shorts, and background play.

YouTube – the “new” television doesn’t look like the “old” television. It’s interactive and includes things like Shorts, podcasts, and live streams, right alongside sports, sitcoms, and talk shows, says Neal Mohan, CEO, YouTube.

Clash of Reach, Influence, and Perils: Can brands afford the risk of betting on influencers for the long haul?

Influencers thrive on personal storytelling and niche engagement, but their content isn't always ‘brand safe.’ Algorithms change, personal choices evolve, and creators operate without the editorial oversight of traditional media. This lack of control makes them a double-edged sword for advertisers.

Influencers operate in a highly dynamic space where things don’t undergo the same level of curation as traditional media. This can often lead to controversies, creating a volatile environment for brands.