Category: Brand Marketing

Reliance and Disney complete transaction to form JV; Nita M. Ambani to be Chairperson

The transaction values the JV at ₹ 70,352 crore (~US$ 8.5 billion) on a post-money basis, excluding synergies. At the closing of the transactions noted above, the JV is controlled by RIL and owned 16.34% by RIL, 46.82% by Viacom18 and 36.84% by Disney.

Nita M. Ambani will be the Chairperson of the JV, with Uday Shankar as Vice Chairperson providing strategic guidance to the JV. Reliance has invested Rs 11,500 crore growth capital in the Joint Venture.

Pankaj Tripathi chosen as brand ambassador for Madhya Pradesh Tourism

Having spent significant time exploring the state, Pankaj Tripathi highlighted its natural beauty, historic architecture, and rich biodiversity.

In partnership with the Stree 2 actor, Madhya Pradesh Tourism aims to draw global and domestic travellers to its UNESCO World Heritage sites, wildlife sanctuaries, and rich cultural landmarks.

KL Rahul backed fitness brand Boldfit secures INR 110 crore in Series-A funding

In a market dominated by foreign fitness brands, Boldfit has carved a space for itself by focusing on accessible, high-quality fitness products tailored to meet the diverse needs of Indian consumers.

The fresh capital aims to accelerate Boldfit’s product innovation, broaden its market footprint, and strengthen its mission to build a distinctly Indian fitness brand in a market largely led by international players.

87 percent singles experienced positives of dating this year: Bumble

Single people are more determined, with nearly three in four (72 percent) globally looking to find a long-term partner in the next year. However, the level of tolerance has shifted. Specifically amongst women in India, more than two in three (70 percent) say that they are being more honest with themselves and are no longer making compromises. (Image source: Unsplash)

Bumble’s research report revealed the excitement single Indians experienced of meeting somebody new, building their confidence, and exploring new attributes in what they want. Bumble research shows that they are clear about their own desire for romance, total transparency, shared community values, and leaning into platonic male friendship at pivotal moments, to help navigate the next year in dating.