Brand Marketing – Page 33

Pernod Ricard ups ad spend to Rs 845 cr in FY2024

PRI has a strong portfolio of brands, which includes both global premium brands like Absolute, Chivas Regal, and Glenlivet, as well as popular domestic brands such as Royal Stag, Blenders Pride, and Imperial Blue.

The company recently announced a €200 million investment in a new distillery in Nagpur, Maharashtra.

Star India incurs Rs 12,548 crore net loss in FY24, cites ICC contract as reason

Star India's standalone net profit was Rs 1,465 crore in FY 23

Star India’s operating revenue reduced by more than 6 percent to Rs 18,587 crore in FY 24 from Rs 19,812 crore in FY 23

E-commerce recorded $14 billion GMV this festive season, reveals Redseer’s report

It also highlights that product displays must comply with regulations and guidelines such as those from FSSAI, Legal Metrology Rules, and ASCI.

The rate of new shopper acquisitions has been slowing down, per-shopper spending increased by 5-6%.

Cantabil Retail India’s Q2 Profit declines 13% to Rs 6.6 crore

Cantabil added 23 stores in H1 FY25

Cantabil has intended to increase our store count to more than 700 in the next two years

Noise’s ad and marketing spends surge to Rs 286 crore in FY 24

Noise posted a revenue from operations of Rs 1,431 crore in FY 24

Noise’s employee benefit increased 53 percent to Rs 78 crore, including Rs 6 crore as ESOP cost

FSSAI directs e-commerce food operators to ensure minimum shelf life of 45 days

Earlier this year, the FSSAI issued its definition of single-malt and single-grain whisky, which came into effect on March 1.

This directive aims to prevent the distribution of expired or near-expiry products and is part of broader efforts to ensure consumer safety and responsible food handling practices.

ENIL digital revenues at Rs 15.4 cr in Q2FY25,representing 21.4% of total radio revenue

Yatish Mehrishi, CEO, ENIL, said: “This quarter, the overall media industry faced volume pressures and modest deceleration.”

Global media advisor MediaSense acquires creative and media advisory specialists R3

MediaSense will now advise clients across an expanded suite of marketing operations-related services, supporting them improve performance in an increasingly connected ecosystem where optimal marketing effectiveness necessitates more integrated management and governance of creative, content, media, data and technology. (From left to right: Graham Brown, Shufen Goh and Greg Paull)

Both MediaSense and R3 will for now, continue to operate under their existing brands.

Nykaa’s marketing spend jumps 40% YoY to Rs 2,365 mn in Q2 FY25

Comparing sequential quarters, the Fashion vertical's marketing expenses grew by 17% from Q1 FY25 (Rs 672 million), reflecting Nykaa's continuous push in customer acquisition and retention for fashion.

Strong content revenue from LBB (Little Black Book) also contributed to the overall increase in marketing spends.

Hyundai India’s profit declines 16.5% to Rs 1,337 crore, sells 3.84 lakh units in Q2

Hyundai Motor India profit witnessed 16.5 percent decline of Rs 1,337 crore compared to Rs 1,602 crore year-on-year basis.

In the mid to long term, Hyundai has anticipated a sustained demand momentum in the auto industry. The company said it will continue to focus on quality of growth by maintaining an optimum balance between volume, market share and margins