Brand Marketing – Page 33

Unilever merges sustainability and external communications role

In April, Unilever announced scaling back environmental and social pledges.

Unilever is combining the roles of Chief Sustainability Officer and Global Head of Communications and Corporate Affairs.

Swiggy Instamart: What does India want in 10 minutes and when?

The fastest delivery of the year happened in Kochi, in just 89 seconds for a basket that included nendran bananas and red amaranthus. The distance covered was 180 mts. (Image: paolo-candelo via Unsplash)

The cheapest order of the year came in at a mere Rs 3—a pencil sharpener, purchased by a user in Hyderabad at 8:15 pm.

Delhi HC orders Patanjali to respond to Dabur’s defamation lawsuit over chyawanprash ads

Dabur accuses Patanjali of misleading claims in TV and print advertisements, seeking a ban on promotional content that disparages its market-leading product.

SMFG infuses Rs 3,000 crore into SMFG India Credit via rights issue

Post this infusion, SMICC’s Capital Adequacy Ratio (CAR) is expected to strengthen further, reinforcing the company’s robust financial foundation.

As of September 30, 2024, SMICC’s Asset Under Management (AUM) stood at Rs 49,800 crore, showcasing a year-on-year growth of 25.1 percent.

India’s digital payment surge drives growth in cashback and promo code adoption

The conversion for cashback, that is clicks to orders, has increased to 5 percent in this festive season (Photo:Unsplash)

Brands are finding that cashback and promo codes are more than just promotional tools; they are key drivers of customer engagement.

AI will open the doors for immersive buyer experience: LinkedIn

With AI, dynamic product demos, interactive webinars, and live events will evolve into tools for deepening engagement and forging stronger connections, turning every interaction into an opportunity for lasting impact.(Image via Unsplash)

India has seen a significant rise in marketing opportunities, with a 32% increase in marketing jobs compared to 2023, making it home to the largest number of marketing roles in APAC.

2025 – The Year Of…: Voice-enabled commerce, AI-powered hyper-personalization, says Zepto’s Chandan Mendiratta

Private labels will further dominate, with brands focusing on niche, consumer-centric innovations to stand out in a crowded market, Mendiratta highlights

Chandan Mendiratta, Chief Brand Officer & Chief Culture Officer, Zepto, discusses AI-powered hyper-personalization, sustainability, and the evolution of omnichannel experiences.

Delhi HC blocks AGF Finlease from using “PhonePey Loan” over trademark infringement concerns

The court also directed GoDaddy, the domain name registrar, to take down the “PhonePey Loan” website and ordered the removal of posts on social media platforms.

How India Swiggy’d in 2024: Two biryanis sold every second

In total, Swiggy’s delivery partners crisscrossed the nation with a collective travel distance of 1.96 billion kilometers in 2024—equivalent to over 533,000 trips between Kashmir and Kanyakumari.

From 1.84 million late night chicken burger orders to a jaw-dropping 250-onion-pizza request, Swiggy’s annual report showcases India’s most fascinating culinary moments.

Polish ecomm platform Allegro’s subsidiary Ceneo files lawsuit against Google for $567 million

According to the lawsuit, these actions have resulted in unfair competition, damaging Ceneo’s business and undermining its ability to compete effectively in the market.

The compensation sought by Ceneo consists of 1.72 billion zlotys for the losses it claims to have sustained, along with an additional 615 million zlotys in interest payments covering the period from 2013 through November 29, 2024.