Category: Brand Marketing

Viva La Brand-volution: Coldplay’s 2025 India tour sees a marketing mayhem

Coldplay’s Mumbai leg has proven to be more than just a concert—it's a canvas for brands to connect with fans in unexpected and engaging ways. (Image: GQ India)

From creative social media posts to vibrant billboards, brands seized the moment to capitalize on Coldplay’s long-awaited India tour, adding extra colour and ‘paradise’ to the musical event.

From Diljit Dosanjh to Coldplay, concert fever rises: Is it a new era for concerts, brands, and artists?

Coldplay band's lead singer Chris Martin performs at Mumbai's DY Patil stadium on 21 January.

From foreign artists to homegrown stars, live concerts are transforming India’s entertainment landscape, offering brands a stage for new opportunities and fans an unforgettable experience.

Donald Trump announces $500 bn Stargate Project to strengthen U.S. leadership in AI

The Stargate Project is backed by a coalition of powerhouse companies, including SoftBank, OpenAI, Oracle, and MGX. (Image: OpenAI)

Aiming to invest $500 billion over four year, the Stargate Project JV will enhance AI infrastructure, create jobs, and boost economic growth while reinforcing national security. It is backed by a coalition of powerhouse companies, including SoftBank, OpenAI, Oracle, and MGX.

TCS becomes the 2nd global IT Services Brand to cross $20 billion in brand value

Tata Consultancy Services reaches a significant milestone in the Brand Finance IT Services 2025 rankings, underlining its commitment to innovation, customer satisfaction, and sustainable growth.

Tata Consultancy Services reaches a significant milestone in the Brand Finance IT Services 2025 rankings, underlining its commitment to innovation, customer satisfaction, and sustainable growth.

Union Budget 2025: FMCG industry calls for tax reforms, rural growth incentives, and quick commerce support

By prioritizing inclusive development—supporting disadvantaged groups, youth, farmers, and women—the budget strengthens purchasing power, further stimulating market demand. Additionally, initiatives aimed at boosting farm productivity, manufacturing, and exports—such as a national mission for high-yield crops and subsidized credit for farmers—will fortify supply chains and optimize input costs, ensuring long-term sectoral growth.

The FMCG industry is emphasizing reforms that could help tackle urban consumption slowdown, strengthen rural markets, streamline taxation, and enhance manufacturing capabilities.