Brand Marketing – Page 33

Zomato’s ad spends rise, says q-comm biz increasingly finding product-market fit in India

(Representative Image: Ravi Sharma via Unsplash)

“Strong customer adoption is giving us the confidence to bring forward our store expansion plans, and acquire customers faster for existing and new stores,” said Zomato’s q-comm arm Blinkit’s CEO.

Zomato’s District app gains momentum, hits 6.5 million downloads

Zomato’s District app has crossed 6.5 million downloads. It will be prioritizing growth and customer engagement in 2025.

Modi, a master marketer: Martin Sorrell praises India’s strong global presence

Martin Sorrell, executive chairman, S4 Capital has said Indian Prime Minister Narendra Modi understands branding and is a great ad man

Sorrell’s enthusiastic endorsement underscores India’s growing importance on the global stage, driven by its economic resilience, strategic positioning, and strong leadership.

Nazara raises Rs 495 crores from existing investor Axana Estates LLP

ReelSaga targets India's mobile-first youth with short, serialized video series. The app will offer bite-sized entertainment, with episodes lasting one to two minutes, and monetize through per-episode microtransactions and subscription options for high-spending users.

The Nazara board today approved the acquisition of the intellectual property rights of two popular mobile gaming titles, ‘CATS: Crash Arena’ and ‘King of Thieves’ from Barcelona-based game developer and publisher ZeptoLab for a total consideration of USD 7.7 million (~INR 67 cr).

Bharat Mobility Global Expo 2025: Over 90 launches on the first two media days at Bharat Mandapam

BMW India launched the all-new MINI Cooper S John Cooper Works Pack at an ex-showroom price of Rs. 55,90,000 and BMW X3 at an ex-showroom price of Rs. 75,80,000 – Rs. 77,80,000. (Image Source: CMV360)

Various advanced vehicles, cutting-edge mobility solutions, and the latest components were showcased ranging from super bikes, cars, to buses and even ambulances.

AI slogan showdown at WEF 2025 in Davos

This year's theme, 'Collaboration in an Intelligent Age,' underscores the transformative role of artificial intelligence (AI) in shaping the future while tackling pressing global challenges. (Image: CGTN)

World Economic Forum’s annual meeting highlights ‘Collaboration in an Intelligent Age,’ with AI driving conversations amid global geopolitical and economic challenges.