Brand makeover – storyboard18

Minimalist to expand across 20,000 Stores as HUL partnership boosts growth

HUL will also make a primary infusion of Rs 45 crore and plans to acquire the remaining 9.5% shareholding of Uprising Science in the coming two years.

The partnership will also allow Minimalist to tap into HUL’s advanced research and development facilities for product innovation, clinical studies, and ingredient evaluation.

Licious goes for a brand refresh

As part of the brand refresh, Licious has picked up two “super-users” Ayushi Guha and Siddhartha Sanjay, who will appear on the new packaging along with the new logo.

Santosh Hegde, VP-Brands, Licious, on why the D2C company decided to get a new logo, continue to make their consumers their brand ambassadors, and more.