YouTube’s reach in India has grown to 63% of TV’s reach in 2024 (it was 61% in 2023), driven by increased internet adoption in HSM states like Bihar, Jharkhand, UP, Uttarakhand, Rajasthan, and the Northeast where 95% of its users consume content in local languages.
Category: Advertising
Rs 9 billion cinema ad surge driven by PVR-INOX: FICCI-EY Report
Given the environment of caution in 2025, fewer films will be produced on account of rising production costs, less digital and broadcast pre-funding/ pre-sales of rights, and higher dependence on theatrical revenues, especially for certain categories of small or mid-budget films.
Talented sets new benchmark with ESOP buyback, Rs 8 lakh minimum pay and profit-sharing
Gautam Reghunath, co-founder and CEO of Talented.Agency, highlighted that these initiatives mark a significant milestone for the company, now in its third year.
Digital ad spend surges 17% to Rs 700 bn, e-commerce leads growth: FICCI-EY Report
The online gaming segment could struggle unless illegal offshore platforms are not curbed, and Indian companies could look to build out business in foreign countries with a more conducive regulatory environment
Dream team behind Dream11’s blockbuster IPL campaign joins Storyboard18’s Global Pioneers Summit
Creative leaders Adarsh Atal and Shriram Iyer will be joined by celebrated filmmaker Nitesh Tiwari. They will take the stage at Storyboard18’s Global Pioneers Summit on March 28 to discuss the making of Dream11’s iconic campaign.
Global Ads Spotlight: Michael CeraVe’s ultimate skincare prank that stole the Super Bowl thunder
A conspiracy, A skincare legend, And Super Bowl shenanigans—how CeraVe made its big, bold play? Read and watch in our Global Ads Spotlight column.
Supreme Court gives states two months to tackle misleading medical ads
Beyond Patanjali, the case has expanded to broader concerns, including misleading claims by other consumer goods companies and unethical practices in modern medicine.
Consumer Affairs Ministry logs 7,986 e-comm grievances from Punjab in 2024
Responding to Charanjit Singh Channi, ex-CM of Punjab, Pralhad Joshi, Minister of Consumer Affairs, Food, and Public Distribution of India, shared that over 23,838 e-commerce grievances have been registered from the state since 2022.
GroupM leads India’s media wins with $447M in new business, OMG follows at $183M: COMvergence 2024
Publicis Media and OMG accounted for one-third of the $39 billion global media spends in 2024, according to the COMvergence report.
SEBI cracks down on Basant Maheshwari Wealth Advisers over ad code breach
A penalty of Rs 4 lakh has been imposed on Basant Maheshwari Wealth Advisers LLP by SEBI for breaching investment adviser regulations, including violations related to misleading advertising practices.