Category: Advertising

Moo Deng says no more ‘H for Hippo’, recommends ‘H for Handwashing’ in ‘Confessions of Moo Deng’ video

Along with Moo Deng, Lifebuoy’s AI-powered handwashing teacher AI-Teacher Hippo is a significant leap forward in Lifebuoy's commitment to make handwashing with soap a habit for life for children all over the world, stated the company.

In the video, Moo Deng opines that she is super talented and can do more with her life than becoming another hippo that represents the letter H. When observing the habits of hundreds of humans she sees every day, Moo Deng realizes that the letter H should stand for something more useful to humans: handwashing.

Ex employees, netizens slam Sharan Hegde for poor financial decisions

In a LinkedIn post, Sharan Hegde attributed the layoffs to "some mistakes with hiring and redundant expenses" made during the company’s expansion phase. He also suggested that AI-driven automation had played a role in rendering certain positions redundant.

Netizens highlight the irony of a “financial planning” company laying off employees while facing criticism for reckless spending and lack of foresight.

Emami’s ad spend drops 35.45% in Q2, net profit rises 30.8%

According to Emami, brands like Navratna, Dermicool, and the Healthcare range and Pain Management range performed well in Q2

The maker of Zandu, Navratna, and other personal care brands booked a profit of Rs 214.10 crore in Q2 FY 25 compared to Rs 163.58 crore in the corresponding quarter of last fiscal year.

GCPL on the lookout for ‘cost-efficient’ media agency

Godrej Consumer Products Limited (GCPL) Q2 FY 2025 consolidated net profit grew by 12% year-on-year

With an account worth over Rs 700 crore, Godrej Consumer Products told Storyboard18 that the company is seeking an agency partner that can drive cost efficiencies.

Pandit Ad Wars! Astrologers compete for ‘stars’ in wedding season showdown

According to Business Research Insights, the global astrology app market size was USD 3.22 billion in 2023 and market is projected to touch USD 23.87 billion by 2032, at a CAGR of 24.93% during the forecast period.

It’s not only astrology apps in the race to outbid each other; even astrologers and “pandits” (priests) are striving for better reviews and star ratings on these platforms.

Titan’s ad spending jumps 23.8% to Rs 250 cr in Q2

Jewellery continued to be the largest revenue driver with steady growth. Total Income for the quarter grew 26% over Q2FY24 to Rs 763 crores. The India business grew 25% in the same period. (Image source: CNBC TV18)

The profit for this quarter was Rs 705 crore compared to last last quarter’s Rs 770 crores indicating approximately an 8.4% decline.