Advertising – Page 3 – storyboard18

Maha Kumbh 2025: Travel platforms up ad spends by 40% as bookings skyrocket

OTC platforms/agencies are investing heavily in advertising during the Maha Kumbh and have increased ad spends approximately 40%-50% year-on-year, this includes targeted promotions for flight bookings, pilgrim tour packages and hotel simultaneously.

As train and flight bookings rise over 200% on the back of Maha Kumbh, the online travel platforms and agencies significantly up advertising spends.

United Spirits’ consolidated ad spend jumps 16% in Q3, profit declines 4.2%

United Spirits hikes advertisement spending by 16% in Q3 FY 25

The consolidated net sales of United Spirits stood at Rs 3,433 crore, up 14.4 percent year-on-year, broadly in line with growth in the standalone business

Ayushmann Khurrana appointed ambassador for FICCI Frames

Held annually in Mumbai, the event brings together influential personalities, creative professionals, and policymakers from around the world to discuss emerging trends, innovative technologies, and key challenges in the entertainment landscape.

IPG’s Rapport retains OOH media mandate for HUL

Storyboard18 on December 17 had reported about HUL re-evaluating its OOH media account. According to sources, HUL’s OOH media spends is about Rs 200 crore for pan India campaigns.

HUL cuts ad expenses by 8% in Q3 FY25, profit surges to Rs 3,001 crore

HUL's revenue from the operation has jumped to Rs 15,195 crore in Q3 FY25

The Home Care business, which includes brands like Surf Excel and Vim, saw a 4.6 percent increase in revenue from operation to Rs 5,742 crore in Q3 FY25

Netflix’s ad plan pays off: 55% of Q4 sign-ups opt for ad-supported option

The company’s ambitious $18 billion budget reflects its commitment to long-term growth.

Netflix’s revenue grew 16 percent to $10.2 billion in 2024 on the back of ad revenue growth and subscriber additions

GroupM axes global CEO positions across agencies, streamlines leadership under CEO Brian Lesser

GroupM has also appointed McKinsey & Company’s Emily Del Greco as its new Global Chief Operating Officer (COO).

Bombay HC crackdown on Panchayats leads to over 50% reduction in illegal ad hoardings

Both the Maharashtra government and the Bombay High Court have come down heavily on the illegal ad hoardings.

After the Bombay High Court order and government resolution issued to the gram panchayats to refrain from granting illegal permissions to erect ad hoardings, there has been more than a 50% reduction in illegal ad hoardings, according to industry observers.

Maruti Suzuki ropes in Kartik Aaryan as the brand ambassador for Brezza

Maruti Suzuki India Limited (MSIL), announced Bollywood actor Kartik Aaryan as the brand ambassador for the Brezza and launched a new campaign, "More Power to Your Play."

This integrated campaign will be amplified across television, digital, outdoor, and social media platforms, bringing Brezza’s powerful persona to life through diverse storytelling formats.

Lucknow Municipal Corporation to intensify action against unauthorized posters and hoardings

Mayor Kharkwal said that it is important to maintain the city's beauty and prevent these illegal materials from causing harm. (Photo: Unsplash)

As per the media reports, the special drive will target those who have placed posters or painted promotional advertisements on public and government buildings.