Advertising – Page 3 – storyboard18

“We’ll continue with the campaign, with modifications,” says HUL on Lakmé Ad dispute

The controversy began when Lakmé, an HUL brand, launched a marketing campaign promoting its Lakmé Sun Expert SPF 50 sunscreen.

HUL agreed to take down the current online ads in 24 hours, and hoardings will be removed by both the parties in the following 48 hours.

CCPA directs coaching centres to stop misleading ads, unfair trade practices

The CCPA has issued 49 notices and imposed a total penalty of Rs 77.60 lakhs on 24 coaching centres

The CCPA has asked coaching centres to properly display their advertisement in the same font size as other important information to ensure consumers are not misled.

Breaking: Honasa and HUL settle sunscreen Ad dispute, Lakmé to modify campaign

According to Lakmé, the campaign was based on in vivo testing — a globally recognized gold standard for evaluating sunscreen efficacy — conducted at an independent, accredited laboratory.

Per the agreement reached in court, HUL will alter the advertisement by changing the product’s color to light yellow, ensuring it no longer resembles Honasa Consumer’s Derma Co. sunscreen. Additionally, the phrase “online bestseller” will be replaced with “some sellers.”

Google faces £5 billion UK lawsuit over ad tech practices

Earlier, US President Donald Trump had signalled that his administration will continue taking a tough stance on antitrust for the tech industry.

The claim asserts that Google’s long-standing grip on the digital ad market has come at a steep cost to UK advertisers—billions of pounds.

Global Ads Spotlight: In Lebanon, a dairy brand’s small jars help fill a void left by economic collapse

The campaign won the Grand Prix at the Dubai Lynx Awards in Creative Commerce, Direct, and Glass: The Award for Change, following it with earning a Wood Pencil at the D&AD Awards. (Stills from the campaign)

The 2019 liquidity crisis sent shockwaves through Lebanon’s economy, unraveling lives and futures – most devastatingly for women. Amid the turmoil, Puck’s ‘Selfless Shelves’ initiative offered more than just support; it carved out a lifeline. Explore the full story and campaign in today’s Global Ads Spotlight.

CTV’s grip tightens on ad spends; brands see a ‘lean-in opportunity’

CTV remains very much in the branding zone. Marketers count on it to narrate stories made for a lean-back environment. The ecosystem doesn’t yet offer the preciseness in its level of targeting, tracking, and scale needed to make performance marketing on CTV feel credible, according to experts.

Brand battles get personal: Why comparative advertising is having a moment

Bold Moves or Brand Risks? Experts opine that such “slugfests” have always been around, only the language has changed.

From Xiaomi taking a swipe at Samsung in a print ad this week—after mocking Apple just last month—to Mamaearth calling out Lakmé in the beauty aisle, brands are increasingly leaning into comparative advertising to grab attention in a hyper-competitive market.

Google removes 10.7 mn election ads in 2024 for being run by unverified accounts: Report

While Google says working from home wasn’t the main reason behind its recent job cuts, company co-founder Sergey Brin has been vocal about preferring people in the office.

Gambling-related ads made up another 146 million removals. Ads promoting adult content were also heavily enforced, with about 122 million blocked. Healthcare and medicine ads resulted in nearly 105 million removals, particularly where unapproved or misleading claims were made.

“Advertisers remain focused on market share amid global uncertainty”: Publicis CEO Arthur Sadoun

Publicis CEO Arthur Sadoun said that the company is well-positioned to benefit from a rapidly evolving marketing services landscape, especially in the wake of the proposed Omnicom-Interpublic Group (IPG) merger.

In the face of global economic uncertainties, advertisers are maintaining their focus on market share and brand visibility, according to Publicis Groupe CEO Arthur Sadoun. Speaking during the company’s Q1 2025 earnings call, Sadoun also highlighted Groupe’s strong start to 2025.