Category: Advertising

Delhi HC flags HUL’s Lakmé Ad as disparaging in Mamaearth lawsuit

According to Lakmé, the campaign was based on in vivo testing — a globally recognized gold standard for evaluating sunscreen efficacy — conducted at an independent, accredited laboratory.

Senior counsel Amit Sibal, representing Honasa Consumer Limited — the parent company of Mamaearth — urged the court to order the immediate removal of the HUL advertisement across all platforms, including print, out-of-home (OOH), digital, and social media.

Omnicom’s John Wren downplays client loss concerns amid IPG deal, tariff uncertainty

On macroeconomic uncertainty, Omnicom executives acknowledged that trade tensions and the threat of tariffs, especially on Chinese goods are a watch point, particularly for auto and consumer packaged goods clients.

Speaking during the company’s first-quarter earnings call of 2025, Omnicom Chairman and CEO John Wren pushed back against speculation that the $10 billion-plus merger could trigger significant client losses—asserting instead that disruption has been minimal and that synergies are within reach.

FCB Group India rebrands to FCB India, unveils a unified agency identity

With this renewed structure, FCB India will house four distinct agency brands—Ulka, Interface, Neo, and Kinnect—each bringing its specialisation and strength while working cohesively to deliver outstanding business results for clients, stated the company in a statement.

As part of this transition, the agency previously referred to as FCB India—a sub-brand within the group—has now been rebranded as FCB Neo.

Omnicom’s John Wren on IPG deal: ‘No fear of losing (clients) because of the transaction’

John Wren (left) and Phil Angelastro will remain EVP & CFO of Omnicom. Philippe Krakowsky (pictured on right) and Daryl Simm will serve as Co-Presidents and COOs of Omnicom.

Omnicom’s revenue in the first quarter reached $3.7 billion, up 1.6 percent from the same period a year earlier. Organic revenue, which excludes the effects of currency fluctuations and acquisitions, rose 3.4 percent.

Behind the Speed: Ad fraud in quick commerce could cost brands up to Rs 1000 crore

The nature of quick commerce— high frequency, hyper-local targeting, impulse buys—makes it ideal for performance marketing. But it’s also what opens the floodgates to fraud. (Image source: Unsplash)

As quick commerce platforms gain traction, brands’ ad spends have soared past Rs 3,500 crore a year. But hidden beneath the convenience and speed lies a growing concern – ad fraud is bleeding budgets, skewing data, and eroding trust.

Mamaearth-Lakmé faceoff: Skincare brand wars heat up, HUL responds

According to Lakmé, the campaign was based on in vivo testing — a globally recognized gold standard for evaluating sunscreen efficacy — conducted at an independent, accredited laboratory.

Such competitive jabs are not unprecedented in the marketplace. In 2021, German brand Sebamed famously launched an ad campaign targeting HUL’s Dove, igniting a public debate over pH levels in personal care products.

Björn Ståhl, Youri Guerassimov appointed International Jury Chairs at ABBY Awards’25

Ståhl (in left) has been appointed as Jury Chair in the Still Print category; Guerassimov (in right) has been appointed Jury Chair in the Integrated category.

Powered by One Show, ABBY Awards have appointed Björn Ståhl, Chief Creative Officer, Uncommon Creative Studio, Stockholm, Sweden and Youri Guerassimov, Chief Creative Officer, Marcel Paris, France as International Jury Chairs for the 56th edition.

Democratization or Dilution?: The game of open agency pitches on LinkedIn

Despite all the negative aspects of pitching through this process, MullenLowe Lintas Group’s Krishna Iyer does hold out some hope, if it is done with ‘intent’. For new-age brands, the pitching process on LinkedIn allows them to bypass bureaucracy and connect directly with fresh talent. For nimble agencies, it is a chance to jump into the game—without waiting on formal RFPs or procurement portals, he said. (Image Source: Freight People)

Brands are increasingly turning to LinkedIn for agency pitch calls, raising questions about efficiency, intent, and the future of creative partnerships.