Category: Advertising

MAST & MEH: Google, Zomato, Netflix, Flipkart and more

Diwali dazzlers and duds! Check out this week's Mast and Meh ads—from the unskippable Diwali specials to those we wished we could have skipped!

Now that the Diwali lights have dimmed, it’s time to sift through the glow! Storyboard18 brings you the post-festival lowdown on brands that truly sparkled-and those that, well, fizzled. Catch our weekly roundup of the ads that brought the brightest glow and the ones that barely made a flicker!

Amazon’s ad revenue up 24% to $47B; AI emerges as a key player

During the first 48 hours of Amazon Great Indian Festival 2024, customers got access to over 25,000 new Despite representing only 8.8% of the global digital advertising market, Amazon's burgeoning ad business poses a significant threat to industry leaders Alphabet (27.7%) and Meta (22.8%).

“We’re optimistic that much of this world-changing AI will be built on top of AWS,” says Andy Jassy, Amazon CEO.

Har Ghar Redux: That homes reflect one’s personality still rings true

This year, ‘Har Ghar Kuch Kehta Hai’ once again hit television screens after a span of 22 years. On the reason for re-running the vintage ad in its original form, Piyush Pandey stated that the concept that one’s home is an extension of one’s personality is still relevant and will continue to remain so. (Stills from the campaign)

Asian Paints’ acclaimed ad campaign ‘Har Ghar Kuch Kehta Hai,’ which was released in 2002, resurfaced on TV screens after a span of 22 years. Storyboard18 got in touch with veteran adman Piyush Pandey and Asian Paints MD and CEO Amit Syngle, who touched upon its genesis, challenges, and a lot more.

InspiRAYtion Twelve: Jabberwocky or Narakasura, what will you slay, this Diwali?

Sure, I get that there are real world emergencies and real world challenges. But they have to be the exception not the rule. We’ve all done our Mondays to Thursdays non stop and have the tile marks of our cabin floors on our foreheads to prove it, writes Rayomand J Patell. (Image credit: @jdopat on Instagram)

Unlike the Jabberwocky which is more a metaphor for an impediment in your mind, Narakasura is a real King in mythology, writes adman Rayomand J Patell in this week’s InspiRAYtion.

Celebs, Influencers will face Rs 50 Lakh fine for surrogate alcohol and tobacco ads

Draft guidelines indicate that celebrities and social media influencers must avoid promoting restricted products, such as alcohol or tobacco.

Recently, the CCPA issued notices to Bacardi, Pernod Ricard, United Breweries, Radico Khaitan, and William Grant & Sons for allegedly promoting alcohol indirectly by advertising non-alcoholic products with similar branding.