A conspiracy, A skincare legend, And Super Bowl shenanigans—how CeraVe made its big, bold play? Read and watch in our Global Ads Spotlight column.
Category: Advertising
Supreme Court gives states two months to tackle misleading medical ads
Beyond Patanjali, the case has expanded to broader concerns, including misleading claims by other consumer goods companies and unethical practices in modern medicine.
Consumer Affairs Ministry logs 7,986 e-comm grievances from Punjab in 2024
Responding to Charanjit Singh Channi, ex-CM of Punjab, Pralhad Joshi, Minister of Consumer Affairs, Food, and Public Distribution of India, shared that over 23,838 e-commerce grievances have been registered from the state since 2022.
GroupM leads India’s media wins with $447M in new business, OMG follows at $183M: COMvergence 2024
Publicis Media and OMG accounted for one-third of the $39 billion global media spends in 2024, according to the COMvergence report.
SEBI cracks down on Basant Maheshwari Wealth Advisers over ad code breach
A penalty of Rs 4 lakh has been imposed on Basant Maheshwari Wealth Advisers LLP by SEBI for breaching investment adviser regulations, including violations related to misleading advertising practices.
Global Ads Spotlight: Orange kicks gender bias to the curb with game-changing “WoMen’s Football” campaign
The ad went live just three weeks before the 2023 Women’s World Cup kicked off, when broadcasters were hesitating to give women’s football the airtime it deserved. Read and watch in our Global Ads Spotlight column.
EXPLAINED: What scrapping the 6% Equalisation Levy could mean for Big Tech, India, and Domestic Media
If the proposal is approved, foreign digital giants like Google and Meta who together account for nearly 65% of India’s Rs 50,000 crore digital advertising market stand to benefit indirectly, as advertisers would face lower overall costs when placing ads on their platforms.
Beyond Byju’s: Indian ed-tech players ditch glamour for smart, cost-effective advertising
India’s top edtech startups are shifting away from high-profile branding, moving past celebrities, cricket, and reality shows to embrace more cost-effective marketing strategies.
Reddit becomes a big draw for brands, cornering 10% of digital ad spends
An increasing number of brands are directing their advertising budgets to Reddit to reach its highly engaged user base. However, experts caution that Reddit users’ strong preference for anonymity often leads to boundary-pushing discussions, posing potential risks to brand reputation.
CCI to issue notices to India’s top advertisers over media transactions
As the CCI investigation unfolds, industry stakeholders are closely monitoring the potential ramifications for both traditional media agencies and digital advertising players.