Category: Advertising

Bombay HC crackdown on Panchayats leads to over 50% reduction in illegal ad hoardings

Both the Maharashtra government and the Bombay High Court have come down heavily on the illegal ad hoardings.

After the Bombay High Court order and government resolution issued to the gram panchayats to refrain from granting illegal permissions to erect ad hoardings, there has been more than a 50% reduction in illegal ad hoardings, according to industry observers.

Maruti Suzuki ropes in Kartik Aaryan as the brand ambassador for Brezza

Maruti Suzuki India Limited (MSIL), announced Bollywood actor Kartik Aaryan as the brand ambassador for the Brezza and launched a new campaign, "More Power to Your Play."

This integrated campaign will be amplified across television, digital, outdoor, and social media platforms, bringing Brezza’s powerful persona to life through diverse storytelling formats.

Maha Kumbh 2025: Over 45 crore devotees, including 15 lakh foreign tourists, set to attend; 13 akharas participate

With an estimated 45 crore visitors expected, this year’s Maha Kumbh Mela promises to be one of the largest and most significant in history.

The Ministry of External Affairs highlights the global significance, anticipated attendance, and economic impact of the upcoming Maha Kumbh 2025 in Prayagraj.

Mumbai’s digital outdoor ads clutter: Activists, stakeholders raise concerns

Recently, Bombay High Court in its judgement directed The Zilla Parishads to instruct Gram Panchayats prohibiting them from providing any licences towards erecting billboards.

The Brihanmumbai Municipal Corporation (BMC) considered the wealthiest civic body in India, says that Mumbai has only 1,025 legally authorized hoardings

Patanjali Ayurved’s misleading ads case: Kerala Court issues a bailable warrant against Baba Ramdev and Acharya Balkrishna

The misleading ads claimed that Patanjali products could cure high blood pressure and diabetes.

This development comes after the Supreme Court warned States and Union Territories of contempt of action for not initiating proceedings against companies and individuals, who were responsible for misleading advertisements.

Modi, a master marketer: Martin Sorrell praises India’s strong global presence

Martin Sorrell, executive chairman, S4 Capital has said Indian Prime Minister Narendra Modi understands branding and is a great ad man

Sorrell’s enthusiastic endorsement underscores India’s growing importance on the global stage, driven by its economic resilience, strategic positioning, and strong leadership.