Category: Advertising

The shrinking middle: What a spate of agency consolidations means for the ad industry

The mergers of today may be a prelude to even larger changes in the years to come, as agencies are forced to navigate a rapidly evolving and increasingly competitive landscape.

The mergers of today may be a prelude to even larger changes in the years to come, as agencies are forced to navigate a rapidly evolving and increasingly competitive landscape.

InspiRAYtion 19: Work from? How about we all just… work?

Presenteeism in the office doesn’t really give birth to killer work. What does, is a meeting of minds. And that, can happen online, in a coffee shop, in the Metaverse and yes, in the office too, highlights veteran adman Rayomand J Patell.

Great teams are focused on the work. They get it done. Regardless of whether they’re in bed, or at work, in a plane, at a shoot, or on occasion, even in a client’s office, highlights veteran adman Rayomand J Patell.

Blinkit sets up temporary store at Maha Kumbh Mela to serve millions of pilgrims

The 100-square-foot store is strategically located to ensure fast delivery of essential items across key areas such as Arail Tent City, Dome City, ITDC Luxury Camp, and Devrakh.

The 100-square-foot store is strategically located to ensure fast delivery of essential items across key areas such as Arail Tent City, Dome City, ITDC Luxury Camp, and Devrakh.

District collectors instructed to remove advertisement boards on highway roads

As mentioned by the Coimbatore Consumer Cause Secretary K.Kathirmathiyon, the directive was issued based on the consumer body raising the issue with the department. (Image Source: Mera hoardings)

The Coimbatore Consumer Cause Secretary K.Kathirmathiyon had stated that such advertisements had appeared on the roads, which violated the norms set by the Indian Road Congress.

Election Commission’s advisory to political parties, ‘Use label if content is AI generated’

Nearly 50% Indians are increasingly worried about the misuse of AI, particularly its potential to fuel cybercrime and threaten financial security.

The aim of the guidelines was to prevent political parties and their representatives from disrupting a fair playing field by using “deep fakes” or AI-generated distorted content.