Advertising – Page 5 – storyboard18

Premium chocolate brands boost AdEx amid Indian festive season

Premium brands in the fast-moving consumer goods sector are growing at roughly twice the pace of their non-premium counterparts in India.

These Premium chocolate brands have increased their ad budgets by an average of 8-10% to expand reach and boost sales.

Marico’s profit soars 105% YoY, despite reduced ad spending in Q2 FY25

Marico's standalone revenue from operations stood at Rs 1,860 crore in Q2 FY24

Marico’s standalone profit soared to Rs 529 crore–a 105 percent increase YoY. On a quarterly basis, the company’s profit saw a rise of 70 percent

Gillette India boosts ad spend by 11% to Rs 113.44 crore in Q2 FY25

Gillette India has seen a spike in its total income from Rs 676.19 crore in Q2 FY24 to Rs 788.87 crore in Q2 FY25.

Gillette India has also seen a spike in its total income from Rs 676.19 crore in Q2 FY24 to Rs 788.87 crore in Q2 FY25

Singles got free water bottles at Diljit Dosanjh’s Delhi concert: Know why

Outside the stadium, volunteers from the matrimonial site Jeevansathi.com handed out free water bottles to single attendees.

Volunteers from the matrimonial site Jeevansathi.com handed out water bottles to single attendees outside the stadium, with their clever campaign quickly becoming a viral sensation, stealing the spotlight at Jawaharlal Nehru Stadium.

Maharashtra State directed by court to prevent misuse of public funds on govt ads

The legal dispute highlights ongoing tensions between the socially conscious ice cream brand and the consumer goods giant.

Bombay HC directs the state of Maharashtra to set up a committee to prevent misuse of public funds on government advertisements.

FMCG advertisers spent more on digital and radio in H1 ‘2024

HUL slashed the ad spending by 14.8% in Q2 (Photo by Daria Volkova on Unsplash)

FMCG ad volumes on TV and ad space in print individually saw a 6% decline each in the first half of 2024 over the last year, as per TAM AdEx report.

LinkedIn violates targeted advertising; fined 310 million euro

LinkedIn acknowledged the need to align its advertising strategies with regulatory expectations.

Previously, Microsoft had indicated that it anticipated a potential fine of around $425 million from the Irish regulator, reflecting the ongoing scrutiny of data privacy practices among major tech companies.

Research reports are not ads, clarifies SEBI

The circular states that SEBI-regulated persons must ensure that no associated person or agent gives any direct or indirect advice on securities.

SEBI has clarified that research reports are not classified as advertisements unless they specifically promote products or services provided by the research analyst.

Patanjali scales up ad spend to Rs 130 crore in Q2 FY25, net profit rises to 21.38% YoY

Patanjali Ayurved posted a standalone profit of Rs 308.97 crore in Q2 FY25

Patanjali Foods, which roped in several celebrities, including Shilpa Shetty, Shahid Kapoor, and Khesari Lal Yadav, for Nutrela-branded soya chunks and edible oils, has spent more than Rs 185 crore so far in FY25

Purpose has become a very important element in marketing: Mohit Joshi of Havas Media

"Every client today is talking about associating in a more meaningful way with the consumer."

Speaking at Storyboard18’s Power of Purpose: Sustainability Edition, Mohit Joshi, Chief Executive Officer, Havas Media talks about agencies and brands that deliver innovative, relevant, and scalable ideas intertwining purpose with profit to create a lasting impact on consumers’ lives.