Category: Advertising

Focused on combining heart of storytelling with science of data-driven advertising: Kiran Mani, JioStar

"Digital viewership has undoubtedly exploded. For those of us who’ve been around in the old TV or network industry, it’s traditionally been a 100-150 million household penetration market. TV still holds relevance, and we’re proud of our portfolio of channels that cater to this audience. However, the key aspect of digital is its addictive nature. Last year, the IPL alone saw 600 million viewers on the platform," Mani says.

India’s advertising market will grow because the middle-class consumer base is expanding. However, the current market still operates with archaic practices, like one-size-fits-all models, believes Kiran Mani, CEO, Digital, JioStar.

Maha Kumbh 2025: Top brand campaigns making a splash

With an estimated 45 crore visitors expected, this year’s Maha Kumbh Mela promises to be one of the largest and most significant in history.

With an expected footfall of nearly 40 crore devotees, brands are going all out to connect and engage meaningfully. Here’s a quick look at the top campaigns making waves at the holy confluence.

WPP employees rally against four-day office return mandate

The employees, who represent some of the 114,000 staff under the WPP umbrella, have launched a petition urging CEO Mark Read to revoke the policy—an initiative that has already garnered over 11,000 signatures in four days.

The signatories contend that inflexible office policies can exact a mental and social toll on employees, pointing to a wealth of resources that question the productivity and engagement benefits of strictly enforced in-office schedules.

ASCI issues advisory for LinkedIn influencers; mandatory disclosure of material connections

The platform has seen several cases of professionals talking positively about certain products or services and even advertising campaigns without revealing that they are part of a campaign. These practices mislead audiences, who may believe that the views represented by such professionals are unbiased and not influenced by any collaboration. (Image Source: Join Marketing)

60 such cases were brought to ASCI’s attention by professionals on LinkedIn. Of these, 56 cases are being processed for violations, primarily due to non-disclosure of material connections. These non-disclosures are in potential breach of the ASCI Code, the Guidelines for Influencers in Digital Media, and the CCPA Guidelines.

Maha Kumbh to now be covered 24/7 in a live broadcast for free

OTC platforms/agencies are investing heavily in advertising during the Maha Kumbh and have increased ad spends approximately 40%-50% year-on-year, this includes targeted promotions for flight bookings, pilgrim tour packages and hotel simultaneously.

Watch the sacred Shahi Snans (holy baths), evening Ganga aartis, vibrant Akhara processions, and spiritual talks by renowned leaders—all with live updates and stunning visuals.

BBMP Chief Commissioner directs officials to take strict action against unauthorised ads

Earlier, the BBMP had also urged citizens to extend help to BBMP in identifying illegal hoardings by sending photographs 9480683939 or calling the helpline at 1533, further added the report. (Image Source: News18)

Tushar Giri Nath, chief commissioner of Bruhat Bengaluru Mahanagar Palike (BBMP) instructed the officials to file a FIR against those who were responsible for installing illegal advertisements in the Bengaluru city.