Advertising – Page 6 – storyboard18

Zepto leads ad spending surge in quick commerce, outpacing Blinkit

Zepto shelled out Rs 215.82 crore on advertising and promotional activities in 2023

Zepto’s revenue surged by more than 1200 percent in FY2023 to $251.7 million compared to $18.9 million in FY2022 as per the data by Tracxn Technologies Ltd. However, the net profit of the company declined by 198 percent to $158.6 million year-on-year

Godrej Consumer Q2 FY25: Net profit rises 12% to Rs 491 crore, ad spend remains flat

Godrej Consumer Products Limited (GCPL) Q2 FY 2025 consolidated net profit grew by 12% year-on-year

Godrej Consumer spent Rs 363.95 crore on advertisement between July and September quarter of FY2025

Colgate’s ad spending up by 17.8% in Q2 FY25, net profit jumps to Rs 395 crore

Colgate increased its advertising spend by 17.8% between July and September quarter FY2025.

Colgate reported 10% year-on-year topline growth for the quarter ended September 30, 2024, with domestic revenues growing by 10.5%

Twitter India net profit declines by 90% due to sharp drop in ad revenue: Report

Twitter Communications India also registered a sharp decline in net profit.

Twitter Communications has also cut employee benefit expenses by 95 percent to Rs 6 crore from Rs 130 crore after it fired nearly the entire workforce in India, which previously comprised 200 employees

HUL cuts advertising spend, reports slight profit dip in Q2 FY25

HUL reduced its advertisement and promotion expenses by 13.8 percent in Q2 FY25.

HUL posted a marginal decline (at 4 percent) in profit to Rs 2,612 crore in Q2 FY25 from Rs 2,717 crore on a standalone basis

WPP India revenue grew 2.3% in September quarter led by GroupM

The revenue less pass-through costs for the advertising giant WPP in India stood at 6.2% for the September quarter’24. CEO Mark Read says that the agency saw growth in North America, Western Continental Europe, and India, though trading in China remained difficult.

Reddit celebrates Diwali with community awards and avatars

Redditors can personalise their virtual identities with new Diwali-inspired avatars featuring unique hairstyles, outfits, and accessories that capture the essence of the festival.

Recently, in February this year, Reddit made its initial public offering (IPO) public in the US.

Google improves ad performance for travelers; expands Travel Feeds in Search Ads

Google Ads also has opt-out options at both the account and individual campaign levels to ensure flexibility.

With Travel Feeds in Search Ads, all hotel advertisers can now showcase feed data, such as hotels, prices, dates, ratings and images.

Festive season ad spends shift: TV ad spends down 10%; digital up 20%

While the decline in TV ad spends will affect the overall growth of adex in India, digital platforms are expected to drive adex upward, compensating for any shortfall. (Representative image by Josh Appel via Unsplash)

In the Navratri period alone, television ad volumes saw an 8% decline, on the back of fewer marquee events— which can significantly impact the overall adex growth this year.

ASCI to host Global Summit for Ad self-regulation in Mumbai in March 2025

As part of the summit, ASCI Academy will host a thought leadership event called the “Global Adda” that will see the launch of important reports and conduct discussions on the topics of future regulatory trends in advertising, diversity and inclusion with a focus on masculinities, and the opportunities and guardrails around AI in advertising.

The summit will host advertising Self-Regulatory Organisations (SRO) from over 27 ICAS member countries, along with representatives of six international advertising associations and other industry delegates. The summit will also feature the ICAS Global Self-Regulation Awards, celebrating best practices in advertising self-regulation worldwide.