InfoSum will join GroupM, WPP’s media investment group, to power the creation of a new generation of AI-enhanced marketing solutions for clients, delivered through the industry’s most powerful and secure data infrastructure, stated the company in a statement.
Category: Agency News
EXCLUSIVE: CCI examines emails of former IBDF officials
The crux of the CCI’s investigation revolves around whether industry bodies colluded to fix commissions, manipulate pricing, or restrict fair competition.
CCI raids: Cloned data from media agencies puts Big Tech under scanner
The investigation has raised critical questions about whether the digital advertising ecosystem will become more streamlined, especially as the CCI examines the Big Tech angle in the alleged media cartelization and price-fixing case.
Grey India appoints Harsh Kapadia as Chief Creative Officer
Prior to this, Kapadia was associated with MRM New York (part of McCann Worldgroup), where he served as CCO since 2021.
Publicis Media bags LinkedIn’s global media mandate
The responsibilities of Publicis Media will be to look into the platform’s media planning and buying efforts.
Bright Outdoor acquires exclusive OOH media rights for Navi Mumbai Metro 1
The OOH agency has acquired advertising space spanning approximately 85,000 square feet, ensuring extensive brand visibility in one of India’s fastest-growing urban centers.
Dentsu Creative Isobar wins integrated creative mandate for Forevermark
The account was won following a multi-agency pitch and will be serviced from the agency’s Mumbai office.
CCI Raids: AAAI’s advisory to agencies could backfire, say experts
Empowered under section 36 of the Competition Act, 2002, which grants the Commission extensive regulatory powers. These include summoning individuals, enforcing document production, examining witnesses, and requisitioning records from various offices.
Agency CEOs missing in action: Fear and CCI probe cast a shadow over EMVIES
Despite the uncertainty, some leaders still showed up, making a silent statement of resilience. Sam Balsara of Madison World, Prasanth Kumar of GroupM were present at the event.
A celebration in crisis: The EMVIES 25th edition haunted by CCI scrutiny
The whispers in the hall carried more weight than the trophies being handed out on stage.