Agency News – Page 2 – storyboard18

Are megalithic advertising holdcos killing agencies?

It is a common practice that whenever holding companies (advertising networks) acquire they try to synergise their brands to offer consistent global solutions.

Omnicom’s global takeover of rival holdco IPG is set to shake up the industry and deep-freeze many agency brands; the global market is not large enough to support so many brands with shrinking margins and struggle with talent pools, industry insiders say.

Havas-owned PivotRoots wins CoinDCX’s digital brand and performance marketing mandate

With this partnership, CoinDCX is poised to enhance its brand visibility, expand its user base, and further elevate India's position in the global cryptocurrency market.

PivotRoots will spearhead CoinDCX’s efforts to grow the crypto category in India and build a brand presence while driving substantial user acquisition and retention.

Replacing WPP, IPG’s Initiative wins Volvo’s $500 mn global media account

WPP’s Mindshare was the 25-year incumbent of Volvo's $500 million media account.

In August, Storyboard18 reported auto major Volvo initiating a global media review.

Omnicom Media Group to end 2024 with projected billings of $25.9bn

In early November research and advisory firm Forrester named OMG a “Leader” in its Forrester Wave evaluating global media management groups - a report that saw OMG earn both the highest score among the 12 groups assessed in the report as well as endorsements from clients for its transparent business practices, trustworthy relationships, and the strength of its Omni operating system for media and business intelligence. (Image Source: Instahyre)

Fueled by a series of wins and retentions including those from Amazon, Volkswagen Group, Unilever, and HP, OMG won $7.37 billion in total new business in 2024, according to the Global & Regional Billings & Market Shares Projected 2024 report.

Lowe Lintas bags the creative mandate of Complan

This mandate allows Lowe Lintas to leverage its unparalleled expertise in brand storytelling and consumer insights to fuel Complan’s growth and drive consumer engagement by creating deeper connections at local, ethnic, cultural, and sub-cultural levels, stated the company in a statement.

Following a competitive multi-agency pitch, Lowe Lintas is all set to steer Complan’s next chapter of growth and innovation.

EXCLUSIVE: HUL puts OOH media account on pitch, incumbent agency is IPG’s Rapport

Publicis, GroupM and IPG participated in the pitch, according to industry sources.

Havas becomes independent entity after demerger with Vivendi

Canal+, Havas, and Lagardère have become now three distinct entities.

Yannick Bolloré approved the separation of Havas, sister companies Canal+, and Louis Hachette Group from Vivendi this month. Havas has been under Vivendi’s management since its acquisition in 2017

82.5 Communications wins creative mandate of Bacardi India

Bacardi India aims to elevate the consumer experience through creative storytelling and engaging brand activations.

82.5 Communications will also play a key role in upcoming product launches for Bacardi India Private Limited.

ED action linked to third parties, fully co-operating with probe agencies: Dentsu India

ED alleged that the suspects are accused of conspiring together and embezzling the funds to the tune of Rs 137 crore under the guise of promising future 'Need to Feed' program advantages.

The ED issued a press release stating that Suumaya group’s listed entities engaged in transactions totalling Rs 5,000 crore, with merely 10% being legitimate.

WPP partners with UMG to offer music and entertainment solutions to brands

The employees, who represent some of the 114,000 staff under the WPP umbrella, have launched a petition urging CEO Mark Read to revoke the policy—an initiative that has already garnered over 11,000 signatures in four days.

The new partnership brings together UMG’s family of artists and labels, and its global data and insights team, with WPP’s creative scale and extensive client network.