Agency News – Page 3 – storyboard18

Emvies 2025: Wavemaker & Mondelez India adjudged as the ‘Best Media Agency’ and ‘Best Media Client’ of the year

Wavemaker India with 665 points was recognized as ‘The Best Media Agency of the Year’ and Mondelez India Foods Pvt. Ltd. with 380 points was declared as ‘The Best Media Client of the Year’. (Image Source: YouTube)

Mindshare India with 570 points stood second and EssenceMediacom with 275 points stood third.

Talented sets new benchmark with ESOP buyback, Rs 8 lakh minimum pay and profit-sharing

Unlike in the tech industry, ESOP buybacks are uncommon in the advertising sector, making this move a significant step toward building long-term financial security for employees.

Gautam Reghunath, co-founder and CEO of Talented.Agency, highlighted that these initiatives mark a significant milestone for the company, now in its third year.

CCI raids on media cartel: A week later, Ad agencies still in the dark

In the ongoing probe of alleged media cartelization, multiple sources claimed that Dentsu filed leniency petition with the CCI leading to uncovering the matter.

Enamor appoints Tilt Brand Solutions as its Brand & Communications AOR

Enamor has built a strong brand image by combining fashion, functionality, and innovation.

Launched in 2001 in a joint venture with Barbara of Paris, a French heritage lingerie brand, Enamor was created to bring premium fashion lingerie to Indian women.

CCI to issue notices to India’s top advertisers over media transactions

The Competition Commission of India (CCI) has investigated 35 cartel cases in the last five years, minister of finance and corporate affairs Nirmala Sitharaman told the Lok Sabha on Monday.

As the CCI investigation unfolds, industry stakeholders are closely monitoring the potential ramifications for both traditional media agencies and digital advertising players.

Corporate Affairs Ministry: CCI probes 49 Cases, 31 reports filed, 18 under investigations

On February 20, 2024, the CCI (Lesser Penalty) Regulations, 2024, were notified, replacing the 2009 regulations. The LPP framework aims to strengthen cartel detection and incentivize whistleblowing within corporate circles.

CCI stepped up cartel investigations with 35 probes in five years: FM Sitharaman

Notably, last week, the offices of Dentsu, Omnicom, Havas, Madison, IPG, GroupM, Publicis and industry bodies AAAI, ISA, and IBDF were raided over allegations of media cartelization.

The Finance Minister further stated that the Commission has a dedicated division for trend analysis and research across various economic sectors to gain a comprehensive understanding and detect potential anti-competitive activities.

Yahoo sells TechCrunch to Regent Media investment firm

Yahoo offloads TechCrunch to Regent

Last week week, Regent acquired Foundry, which houses a slew of online tech publications, such as PCWorld, Macworld, and TechAdvisor

Madison Media Infinity wins Media AOR of Samsonite India

A subsidiary of the global Samsonite International, the brand offers a range of luggage, backpacks and travel accessories designed to meet the needs of modern travellers.

The agency will be responsible for both traditional and digital media mandate that includes TV, Print, Radio, Cinema, Outdoor and Digital.

CCI raids: Did Dentsu blow the whistle on India’s alleged media cartel?

Multiple insiders claim that the pressure came from Tokyo, nudging Dentsu’s Indian operations into a confrontation with its peers.