Category: Agency News

Publicis Groupe acquires independent commerce marketing company Mars United Commerce

Winning in commerce, by changing shopper behavior to drive business results, is increasingly a core element of marketers’ winning strategies. But activating in commerce has become increasingly complex, as brands must navigate a fragmented array of channels, media, technologies and data, stated the company. (Image source: LinkedIn)

Under the leadership of its CEO Rob Rivenburgh, Mars’ proprietary technology and solutions will further scale and supercharge Publicis’ existing commerce capabilities.

Schbang acquires Dutch design agency Addikt to form combined entity with turnover Rs 300 cr

Schbang currently has over 150 brands on retainer and is looking to add 12 more brands by the end of FY25. The agency plans to also foray into Africa and the Middle East, apart from strengthening its presence in Europe with AddiktSchbang.

Schbang has acquired 50% of the shares of Amsterdam-based design agency Addikt to form ‘AddiktSchbang’- with a combination of call-and-put options and an aim to work together for the next 10 years.

FCB launches Creative Council for India to elevate culture of creativity

The council will also focus on developing groundbreaking work that resonates with audiences and delivers real solutions to client challenges, stated the company.

The council is designed to elevate the culture of creativity, embrace new-age problem-solving, and set global benchmarks for exceptional work across the group by leveraging new-age tools using technology and data.

Lauritz Knudsen Electrical and Automation onboards L&K Saatchi & Saatchi as advertising partner

Directed by filmmaker Ashim Ahluwalia and featuring an anthem by musician Shankar Mahadevan, the film takes the viewer on a journey through houses, hospitals, agricultural lands and various geographies to show how L&T Switchgearhas contributed to the country’s growth through its partnerships and products, stated the company. (Still from the ad)

A campaign has been rolled out across TV and digital platforms. It also includes a partnership with India’s game show Kaun Banega Crorepati.

Peroni onboards McCann Worldgroup as its global creative partner

On the appointment, Nathalie Pfaff, Chief Growth Officer at Asahi Europe & International said, “Creatively and strategically, McCann impressed the team over the course of a rigorous pitch process and we’re excited to start this next chapter of growth together.” (Image source: Unsplash)

As stated by McCann Worldgroup, they will take on the task of delivering a long-term, global core creative platform that will serve as the foundation for Peroni Nastro Azzurro’s consistent brand narrative across multiple consumer touchpoints and markets.