Category: Agency News

IPG-Omnicom merger has put the spotlight on us even more: CVL Srinivas, WPP

"For any business to stay relevant, it's important to be on your toes. If anything, this merger has probably put the spotlight on us even more, as a leader in this market. We've seen some of the commentary about the fact that we've been able to continue to grow our business and that despite running a really large group we work pretty seamlessly across our agencies," stated CVL Srinivas, WPP’s Country Manager for India. (Image Source: Pressreader)

CVL Srinivas doesn’t think the merger will affect WPP’s market share in India, where it reigns supreme.

Vivendi shareholders approve spinoff for Canal+, Havas and Louis Hachette Group

According to JP Morgan, Canal+ is estimated to be worth 6 billion euros ($6.3 billion), Havas is valued at 2.5 billion euros and Louis Hachette is estimated at 2.2 billion euros.

Yannick Bollore, chairman of Vivendi’s supervisory board, last month estimated the total value of Vivendi’s assets at around 16 billion euros, with Canal+, Havas and Louis Hachette being worth about 6.8 billion, 3.4 billion and 2.1 billion euros respectively.

Omnicom to take over Interpublic Group; John Wren to continue as CEO and chairman

John Wren (left) will remain Chairman and CEO of Omnicom. Phil Angelastro will remain EVP & CFO of Omnicom. Philippe Krakowsky (pictured on right) and Daryl Simm will serve as Co-Presidents and COOs of Omnicom.

The combined company will retain the Omnicom name, with Omnicom Group CEO John Wren at the helm. The deal will create an advertising giant with combined annual revenue of almost $26 billion.

PUMA partners with adam&eveDDB to bring new global brand strategy to life

This year, PUMA partnered with creative company adam&eveDDB. adam&eveDDB’s strategy will elevate the brand by bringing PUMA’s credentials to the fore, further added the company. (Image Source: 1000 Logos)

adam&eveDDB’s first global brand campaign for PUMA will launch in spring 2025. The PUMA account will be led by teams from adam&eveDDB’s London and Berlin offices.

IPG acquires e-commerce intelligence platform, Intelligence Node

Intelligence Node will be leveraged across Interpublic’s portfolio of agencies and the company will maintain its current brand name.

Through Intelligence Node, IPG will aim to bolster its ability to maximize ROI for companies through faster, more informed decisions across product development, marketing, sales activation, and retail media.