It’s one of the longest partnerships in the segment, and one that has proved beneficial to both. But the Madhya Pradesh Tourism Board has empanelled four to six agencies, and 64 media owners under different categories for its advertising and communications.
Tag: branding
VS Mani ropes in ‘Kolaveri Di’ music composer Anirudh Ravichander as co-founder
Anirudh Ravichander, who is also Rajnikanth’s nephew, is the composer of viral hit song ‘Why This Kolaveri Di’
Yubi CMO Karanpreet Bindra: Our umbrella branding is similar to what FedEx does
The Chennai-based fintech unicorn is eyeing international expansion. Read on to find out why and how CredAvenue became Yubi
Simply Speaking: Brand Charisma – Experienced But Not Understood
There is a clear need to map the markers of charisma and awe and aim for admiration, elevation and perhaps even brand love.