Notably, BigBasket partnered with Tata-owned jewellery brand Tanishq during Akshaya Tritiya this year. And, this month, the salt-to-software conglomerate’s coffee chain Tata Starbucks launched a pilot direct delivery via its mobile application
Tag: Marketing
Q-comm rising and consumers leaning towards premium, sustainable products: Deloitte-FICCI report
India’s FMCG, e-commerce and retail sectors are increasingly relying on strategic M&As to drive long-term growth and competitiveness.
Women in marketing roles have come far, but still have a long way to go
What’s working in their favour of late, though, is increased demand for women in these key roles, leading to better pay
Two-wheeler insurance market sees major shift towards Tier-3 cities
As reliance on two-wheelers grows in rural areas, comprehensive insurance options gain traction among consumers.
The Content Flywheel: Your Key to Sustainable Growth
A content flywheel is a strategic approach that creates a self-reinforcing cycle of growth.
Patanjali Foods invests Rs 25 crore in wholly-owned subsidiary ‘Contemporary Agro’
According to the Bombay Stock Exchange (BSE) filing, Patanjali acquired 2,50,00,000 equity shares of CAPL on September 23
Retail sector growth drops to 2% in August 2024, despite positive economic outlook
Of the different retail categories, food and grocery registered the highest growth of 7%, followed by 5% in jewellery compared to August 2023
Kingfisher beer to return to Delhi market by 2024-end: United Breweries
In the past one year, United Breweries has launched a bunch of products and has increased penetration in several states except Delhi
Implement UP like Social Media Policy in Maharashtra, other states: Influencers
Influencers will take on various roles, including brand ambassadorships, sponsored posts, guest contributions, content collaborations, themed and hashtag campaigns, shoutouts, reviews, and event promotions.
Metro Brands to open 225 new stores in 2 years, reduce online discounts
The Indian footwear market was valued at Rs 1,23,500 crore in FY 2023-24. The industry is expected to witness growth, with a CAGR of 11%, reaching Rs 1,91,000 crore by FY 2027-28.