Marketing – Page 2 – storyboard18

The Content Flywheel: Your Key to Sustainable Growth

A content flywheel is a strategic approach that creates a self-reinforcing cycle of growth.

Patanjali Foods invests Rs 25 crore in wholly-owned subsidiary ‘Contemporary Agro’

Patanjali Foods strengthens farming initiatives with Rs 25 crore investment in CAP

According to the Bombay Stock Exchange (BSE) filing, Patanjali acquired 2,50,00,000 equity shares of CAPL on September 23

Retail sector growth drops to 2% in August 2024, despite positive economic outlook

Retailers pin hopes on festive season to bring positive growth

Of the different retail categories, food and grocery registered the highest growth of 7%, followed by 5% in jewellery compared to August 2023

Kingfisher beer to return to Delhi market by 2024-end: United Breweries

Kingfisher has been off the shelf in Delhi's liquor shops ever since the government scrapped the 'New Excise Police 2021-22'

In the past one year, United Breweries has launched a bunch of products and has increased penetration in several states except Delhi

Metro Brands to open 225 new stores in 2 years, reduce online discounts

Recently, Metro Brands partnered with US-based footwear retailer Foot Locker to sell premium sports, athleisure, and sneaker brands in India

The Indian footwear market was valued at Rs 1,23,500 crore in FY 2023-24. The industry is expected to witness growth, with a CAGR of 11%, reaching Rs 1,91,000 crore by FY 2027-28.

Former Mamaearth VP of marketing Vidushi Goyal takes helm as Swiss Beauty CMO

Swiss Beauty onboards Vidushi Goyal

Before joining Swiss Beauty, Goyal served as Vice President of Marketing at Mamaearth (Honasa), where she led the marketing efforts for the personal care and babycare portfolio

Decathlon to invest €100 Million in India, aiming for major retail expansion

Decathlon aims to increase its number of stores across India from currently 127 to 190, highlighting its ambitious vision for long-term growth in the country. (Image source: Decathlon Blog)

Global sports giant Decathlon targets Indian market with plans to expand its store network to 190 locations, boost local manufacturing, and promote sustainability.

FSSAI launches major initiative to detect microplastics in food

FSSAI clarified that e-commerce platforms cannot sidestep food safety regulations

The Food Safety and Standards Authority of India (FSSAI) introduces a new project aimed at detecting and analysing microplastics in food products, following alarming findings by the FAO.

‘Never good to be out of media for a long time,’ says Info Edge MD on aggressive ad spending by Naukri

Info Edge India's Managing Director Hitesh Oberoi. (Image source: Plaksha University)

According to the quarter-first earnings of Info Edge India, the company’s advertisement and promotion cost soared by 17% to Rs 100 crore from Rs 85.5 crore YoY