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Former Mamaearth VP of marketing Vidushi Goyal takes helm as Swiss Beauty CMO

Swiss Beauty onboards Vidushi Goyal

Before joining Swiss Beauty, Goyal served as Vice President of Marketing at Mamaearth (Honasa), where she led the marketing efforts for the personal care and babycare portfolio

Decathlon to invest €100 Million in India, aiming for major retail expansion

Decathlon aims to increase its number of stores across India from currently 127 to 190, highlighting its ambitious vision for long-term growth in the country. (Image source: Decathlon Blog)

Global sports giant Decathlon targets Indian market with plans to expand its store network to 190 locations, boost local manufacturing, and promote sustainability.

FSSAI launches major initiative to detect microplastics in food

Earlier this year, the FSSAI issued its definition of single-malt and single-grain whisky, which came into effect on March 1.

The Food Safety and Standards Authority of India (FSSAI) introduces a new project aimed at detecting and analysing microplastics in food products, following alarming findings by the FAO.

‘Never good to be out of media for a long time,’ says Info Edge MD on aggressive ad spending by Naukri

Info Edge India's Managing Director Hitesh Oberoi. (Image source: Plaksha University)

According to the quarter-first earnings of Info Edge India, the company’s advertisement and promotion cost soared by 17% to Rs 100 crore from Rs 85.5 crore YoY

Ethical and Legal Implications of Brands Congratulating Influencers and Athletes

This raises concerns about the authenticity of the brand's messaging. If a brand did not stand by the influencer or athlete during their journey, is it ethical to suddenly align themselves with their success?

Congratulatory messages often blur the lines between genuine appreciation and opportunistic marketing, writes KlugKlug’s Vaibhav Gupta.

OMG India records over 133% rise in profit in 4 years; Revenue surged to Rs 405.5 cr in 2023

Omnicom Media Group India's EBITDA stood at Rs 74.54 crore as of March 31, 2023.

Omnicom Media Group India Pvt Ltd posted Rs 43.7 crore standalone profit as of December 2023 against Rs 18.7 crore in December 2020

Zomato’s ad spendings rise by 84% to Rs 340 cr in Q1 FY25

Zomato’s shares have been included in the National Stock Exchange’s futures and options (F&O) segment as of November 29, 2024

The standalone net profit of Zomato in the first quarter stood at Rs 470 crore from Rs 276 crore in the same period in FY24

Create centralized dashboard, publicize complaints against misleading ads: SC to Ministry of Ayush

The case highlighted the actions of certain operators of Facebook pages and online platforms accused of sharing doctored videos of Dr. Shetty, falsely attributing unverified health advice and product endorsements to him.

The Court was hearing a case filed by the Indian Medical Association (IMA) against Patanjali Ayurved and its promoters, Baba Ramdev and Acharya Balkrishna, for publishing misleading advertisements about allopathic medicine.

E-commerce in India: Maharashtra takes the top spot in sales and purchases

In the past year, Meesho's Project Vishwas prevented over 22 million fraudulent transactions, blocked 7.7 million scam attempts, and reduced lottery fraud by 75%.

For most small businesses, the most popular product category among consumers was ‘Personal Care’, accounting for 27% of the orders in the first quarter of 2024, with an average order value of Rs 407, according to Shiprocket report

Adman Brendan Pereira passes away

In March 1972, Pereira co-founded Chaitra Advertising (now Leo Burnett) with Walter Saldanha. He left Chaitra in 1983 to establish his consultancy, Glima. Later, he supported the formation of Nova Advertising Palace.

Pereira’s journey in advertising began in 1945 when he enrolled at the Sir J.J. Institute of Applied Art, where he studied block-making, lithography and photography.