Marketing – Page 3 – storyboard18

Retail sector growth drops to 2% in August 2024, despite positive economic outlook

Retailers pin hopes on festive season to bring positive growth

Of the different retail categories, food and grocery registered the highest growth of 7%, followed by 5% in jewellery compared to August 2023

Kingfisher beer to return to Delhi market by 2024-end: United Breweries

IPL and other sponsorships fuel Kingfisher's growth momentum

In the past one year, United Breweries has launched a bunch of products and has increased penetration in several states except Delhi

Metro Brands to open 225 new stores in 2 years, reduce online discounts

Recently, Metro Brands partnered with US-based footwear retailer Foot Locker to sell premium sports, athleisure, and sneaker brands in India

The Indian footwear market was valued at Rs 1,23,500 crore in FY 2023-24. The industry is expected to witness growth, with a CAGR of 11%, reaching Rs 1,91,000 crore by FY 2027-28.

Former Mamaearth VP of marketing Vidushi Goyal takes helm as Swiss Beauty CMO

Swiss Beauty onboards Vidushi Goyal

Before joining Swiss Beauty, Goyal served as Vice President of Marketing at Mamaearth (Honasa), where she led the marketing efforts for the personal care and babycare portfolio

Decathlon to invest €100 Million in India, aiming for major retail expansion

Decathlon aims to increase its number of stores across India from currently 127 to 190, highlighting its ambitious vision for long-term growth in the country. (Image source: Decathlon Blog)

Global sports giant Decathlon targets Indian market with plans to expand its store network to 190 locations, boost local manufacturing, and promote sustainability.

FSSAI launches major initiative to detect microplastics in food

Earlier this year, the FSSAI issued its definition of single-malt and single-grain whisky, which came into effect on March 1.

The Food Safety and Standards Authority of India (FSSAI) introduces a new project aimed at detecting and analysing microplastics in food products, following alarming findings by the FAO.

‘Never good to be out of media for a long time,’ says Info Edge MD on aggressive ad spending by Naukri

Info Edge India's Managing Director Hitesh Oberoi. (Image source: Plaksha University)

According to the quarter-first earnings of Info Edge India, the company’s advertisement and promotion cost soared by 17% to Rs 100 crore from Rs 85.5 crore YoY

Ethical and Legal Implications of Brands Congratulating Influencers and Athletes

This raises concerns about the authenticity of the brand's messaging. If a brand did not stand by the influencer or athlete during their journey, is it ethical to suddenly align themselves with their success?

Congratulatory messages often blur the lines between genuine appreciation and opportunistic marketing, writes KlugKlug’s Vaibhav Gupta.

OMG India records over 133% rise in profit in 4 years; Revenue surged to Rs 405.5 cr in 2023

Omnicom Media Group India's EBITDA stood at Rs 74.54 crore as of March 31, 2023.

Omnicom Media Group India Pvt Ltd posted Rs 43.7 crore standalone profit as of December 2023 against Rs 18.7 crore in December 2020