Marketing – Page 4 – storyboard18

Media.Monks rebrands as ‘Monks’, Sets stage for growth beyond media

Monks' nine capabilities will remain in place, which will now focus on just two Marketing and Technology offerings, enabling clients to accelerate revenue growth, transformation and automation, while outpacing their competition.

Monks’ organisational and reporting structures to support the new services model will be launched in 2025.

IdeateLab appoints Ravi Bhaya as new CEO

Ravi Bhaya to be the new CEO of IdeateLab

Ravi Bhaya holds an MBA from the University of San Francisco and spent his formative years as an ex-professional tennis player

Mastering AI tools, and machine learning key to retaining sales and marketing roles

CEOs in the technology sector expect significantly more disruption compared to their counterparts in the telecom and media sectors. (Photo: Unsplash)

The fear that Gen AI will do away with jobs is unfounded, experts say. It is, however, very likely that job roles will change and call for greater skill in AI and machine learning.

ONDC records 3.7 lakh orders during India vs South Africa T20 World Cup final

ONDC was launched in 2021 by the Modi government to democratise the e-commerce sector in the country

The ONDC claimed that the platform hit a new milestone of 374,000 orders during the final match of the T20 World Cup

Adobe reveals how brands manage ‘creative assets’ with its AI-powered content hub

Adobe Experience Manager (AEM) Assets is the leading digital asset management system used by global brands

With Adobe Content Hub, brands can optimize a key component of their content supply chain, the end-to-end business process, and personalized customer experiences.

Mamaearth announces partnership with Reliance Retail, expands offline stores to 1,000

Mamaearth products to be available at over 1000 Smart Bazaar

Through this partnership, Mamaearth’s product will be available at over 1000 Smart Bazaar or Smart Point across India

Ex-Pharmeasy marketing VP Saumil Parekh joins hBits as CMO

Saumil Parekh, CMO, hBits

With over 12 years of experience across FMCG, IT, and e-commerce sectors, Saumil Parekh has held key roles in Infosys, Colgate, and other firms

Simply Speaking: The Algorithmic Accord – AI, youth, and the new global paradigm

The landmark political agreement makes the EU the first major world power to enact laws governing AI. Trailing the EU in AI regulations are countries such as China, the UK and the US, and major G7 democracies that are also formulating their own AI regulations. (Representative Image: Igor Omilaev via Unsplash)

With its tech-savvy population and robust digital infrastructure, India stands at an intriguing crossroads. The nation’s commitment to digital growth, exemplified by initiatives like ‘Digital India’, has catalysed its emergence as a crucible for AI development and application.

Wieden & Kennedy India to handle Jio True 5G’s marketing duties

Interactive Avenues is tasked with expanding the brand’s consumer reach and engagement in digital medium and ultimately strengthening Dawaat in the consumer packaged food segment. (Representational image: Claudio Schwarz via Unsplash)

Wieden & Kennedy India will be designing and executing brand marketing communications for Jio True 5G.

Anil Viswanathan shares Mondelez India’s festive season plans

Anil Viswanathan, Vice President - Marketing, Mondelez India

Anil Viswanathan, VP-marketing of Mondelez India, speaks to Storyboard18’s Shibani Gharat on how they are extending their generosity platform to the whole of the festive season and more.