Tag: Marketing

Create centralized dashboard, publicize complaints against misleading ads: SC to Ministry of Ayush

The court has now referred the matter to mediation, with the next session scheduled for February 19.

The Court was hearing a case filed by the Indian Medical Association (IMA) against Patanjali Ayurved and its promoters, Baba Ramdev and Acharya Balkrishna, for publishing misleading advertisements about allopathic medicine.

Adman Brendan Pereira passes away

In March 1972, Pereira co-founded Chaitra Advertising (now Leo Burnett) with Walter Saldanha. He left Chaitra in 1983 to establish his consultancy, Glima. Later, he supported the formation of Nova Advertising Palace.

Pereira’s journey in advertising began in 1945 when he enrolled at the Sir J.J. Institute of Applied Art, where he studied block-making, lithography and photography.

Media.Monks rebrands as ‘Monks’, Sets stage for growth beyond media

Monks' nine capabilities will remain in place, which will now focus on just two Marketing and Technology offerings, enabling clients to accelerate revenue growth, transformation and automation, while outpacing their competition.

Monks’ organisational and reporting structures to support the new services model will be launched in 2025.

Mastering AI tools, and machine learning key to retaining sales and marketing roles

The survey reveals that Indian businesses are optimistic about the future, especially with the advent of generative AI (GenAI). (Photo: Unsplash)

The fear that Gen AI will do away with jobs is unfounded, experts say. It is, however, very likely that job roles will change and call for greater skill in AI and machine learning.