Storyboard18’s Shibani Gharat talks to Hardeep Singh Brar, VP & head of marketing & sales, Kia India, ahead of the festive season to understand the brand’s marketing strategies and more.
Tag: Marketing
Manish Tiwary on Amazon India’s big festive campaign
In an exclusive conversation with Storyboard18’s Delshad Irani, the country manager and vice president of India consumer business at Amazon India, tells us about the genesis of ‘Amazon Se Liya’ campaign and how it brings out the brand’s purpose.
Adobe India’s Anindita Veluri thinks India is a sachet-style economy
The marketing chief dives into the market opportunities, challenges, metaverse, web 3.0, and more.
In conversation with IKEA India’s Anna Ohlin
Ohlin the brand’s latest brand campaign ‘Ghar Aa Jao’ and more
Amit Ojha logs off from Meta India
Ojha was the social giant’s head of marketing partners.
Simply Speaking: Emotion as a marketing lever – you can’t wish it to happen!
Whether the Barcelona football club, Elvis Presley or Laphroaig single malt, brands can provoke emotions up to the levels of frenzy, devotion or ecstasy.
Why PepsiCo India’s Lay’s launched gourmet chips
Shailja Joshi, director-marketing, potato chips category, PepsiCo India, speaks about the brand’s innovations, consumer engagement strategies around the festive season, and more.
Why doesn’t controversy go off the menu for Zomato ads?
Even as netizens trolled Zomato for its Mahakal reference in a new campaign, experts sympathize with the brand.
EVolve 2022: Industry needs to focus on measures to make reliable products: Ather’s Nilay Chandra
Exclusive: Nilay Chandra, VP – Scooter Business, Ather Energy, on evolving EV marketing strategies
Coca-Cola’s Arnab Roy on Thums Up’s new ad campaign #HarHaathToofan
#HarHaathToofan is an ode to inspirational people whose hands have built India over the years.