Festive Marketing – storyboard18

AI, Q-comm, micro-Influencers, regional language content fueling festive shopping: Meta

Festive shopping trends continue to see disruption with 96 per cent of shoppers expecting their shopping pattern to change this year on the back of online shopping, e-commerce penetration and the rise of quick commerce. (Image source: Unsplash)

Over half of this year’s festive season shoppers expect to shop more through e-commerce platforms, states a Meta report on shopper behavior.

GroupM predicts record festive growth for TV, Digital and OOH

Ashwin Padmanabhan, Chief Operating Officer, GroupM, South Asia says TV and Print are expected to grow at high single digits, driven by investments in non-fiction programming on TV and impactful formats in Print.

Ashwin Padmanabhan, Chief Operating Officer, GroupM, South Asia expects digital media to grow between 15-20% this festive season, and out-of-home (OOH) advertising to see healthy double-digit growth.

Festive season fuels e-commerce boom: Meesho enables over 8 lakh jobs

Meesho continues to work with prominent third-party logistics (3PL) providers including Delhivery, Ecom Express, Shadowfax, and Xpressbees, among others.

This year, Meesho’s sellers have hired 5 lakh seasonal workers as part of their requirements for the festive season.

Rs 580 bn boom: Indian digital ad spending set to surge 15.9% this festive season

81% of primary decision-makers during this period are women, highlighting the importance of female-centric marketing.(Representational image via Unsplash)

72% of young Indian e-commerce shoppers basing their purchase decisions on personalised recommendations, as per the report.

Philips India introduces its latest festive campaign, #HowIndiaCelebrates

The campaign highlights how the products facilitate personal care rituals that contribute to overall well-being and foster a sense of belonging during such special occasions. The campaign encourages women to confidently embrace their own sense of style in this journey.

By collaborating with influencers across Delhi, Mumbai, Kolkata, Bangalore, Kerala, and Udaipur, the campaign celebrates the cultural diversity of the nation.

34 percent rely on social media to research on beauty products: Report

Fourteen percent more males plan to buy perfumes this festive season than females. (Representative Image: dole777 via Unsplash)

As per #FestiveFeeling Report 2023, 28 percent are saying that they will buy from a brand they love and prefer, with 19 percent showing interest in buying directly from brand websites owing to more product choices, competitive pricing and trust.

Festive quarter fuel: AdEX to increase by 20% during H2 2023

The World Wide Web Consortium (W3C), which leads development of the technical standards and guidelines to ensure that the web remains open, accessible, and interoperable, officially launched as a public interest non-profit ogranisation as of January 1, 2023. (Image via Unsplash) via Unsplash)

H2 ad spends will be consistently driven by FMCG, travel & tourism, durables, mobiles/telecom, retail, ecommerce, cement, and wires & cables. New categories like electric mobility will be big on advertising.

Anil Viswanathan shares Mondelez India’s festive season plans

Anil Viswanathan, Vice President - Marketing, Mondelez India

Anil Viswanathan, VP-marketing of Mondelez India, speaks to Storyboard18’s Shibani Gharat on how they are extending their generosity platform to the whole of the festive season and more.