Create centralized dashboard, publicize complaints against misleading ads: SC to Ministry of Ayush

The legal dispute highlights ongoing tensions between the socially conscious ice cream brand and the consumer goods giant.

The Court was hearing a case filed by the Indian Medical Association (IMA) against Patanjali Ayurved and its promoters, Baba Ramdev and Acharya Balkrishna, for publishing misleading advertisements about allopathic medicine.